Empowering Women Entrepreneurs: Toni Eastwood on Building Confidence & Overcoming Barriers

Kelly and Aliya engage in a thought-provoking conversation with Toni Eastwood, OBE, about building confidence and overcoming barriers for female founders. Toni shares her insights from raising £23 million and highlights the challenges women face in business, including risk aversion and funding difficulties. Toni also introduces the WHOOP model (Wish, Outcome, Opportunity, Plan) as a practical tool for setting goals and addressing obstacles. KEY TAKEAWAYS Understanding the "Why": When starting a business, it's crucial to define the vision and purpose behind it. Focusing on what you want to create and why it matters can help align your efforts and overcome obstacles. Targeting the Right Audience: Identifying and understanding your ideal client is essential. Tailoring your messaging and offerings to meet the specific needs and desires of this audience can significantly enhance your chances of success. Valuing Your Worth: Many women tend to undervalue their services and struggle with pricing. It's important to recognise the value you provide and set prices that reflect that worth, rather than underpricing out of fear or insecurity. Embracing Failure as a Learning Opportunity: Failure is a natural part of the entrepreneurial journey. Viewing setbacks as learning experiences can foster resilience and encourage continuous growth and improvement. Creating Supportive Environments: Building networks and communities of like-minded individuals can provide the encouragement and resources needed to thrive. Engaging with supportive peers can help combat self-doubt and inspire confidence in pursuing business goals. BEST MOMENTS Toni Eastwood: "Women were much more risk averse than their male counterparts... they were very insecure and worried about... not good enoughness stuff." Toni Eastwood: "It's not about that academic business plan. It is really the why, why are you doing it? And what is it that you really want to create?" Toni Eastwood: "I think you're right. It's like getting real clarity on, okay, what is it my client wants, how much do I want to charge for this?" Kelly: "I really do want to put money in... for the first time, I really want to factor money in." Toni Eastwood: "If you want that, you've got to work hard at it. Every day isn't going to be easy and every day you're not going to be happy." GUEST INFORMATION: https://www.instagram.com/tonieastwood_obe/ https://uk.linkedin.com/in/tonieastwoodobe https://quantumvantage.co.uk/ HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/