EmpowHER: How real CPG brands are built, broken and rebuilt

This panel was recorded live at EmpowHER.Hosted by Nicole Harvey, this candid, story-driven conversation brings together female founders and senior operators from across beauty, wellness, supplements and e-commerce, including Tash.The panel walks through the real moments behind well-known products, early assumptions that proved wrong, product and brand decisions that didn’t land, and the rebuilds that ultimately unlocked scale.Through a guided Build → Break → Rebuild discussion, the panel covers:Core beliefs founders held early on that later turned out to be wrongHow customer behaviour forced product, brand or positioning changesThe operational realities of scaling CPG brandsWhere AI and automation genuinely help, and where human judgement still mattersWhy trust, credibility and figurehead-led brands remain powerful growth leversPanelists Anna Persaud, CEO of This Works, Julietta Contoguris of Heights, Tash, and Natasha Whiting of Dozzz Sleep and Kollo Health share unfiltered insights.If you’re building, operating, or investing in consumer brands, this session offers an honest look at what growth really looks like behind the scenes, and why most successful brands aren’t built in a straight line.