EmpowHER: Tash on the most common mistake she sees in fast-growing brands

At the EmpowerHER event hosted by Nicole Harvey, Tash shared one of the most common mistakes she sees across growing brands: building marketing around an imaginary ideal customer.In reality, successful businesses reach millions by appealing to a much broader audience than founders expect. The brands that grow fastest adapt, embrace change in AI and marketing systems, and focus on trust, personality, and consistent visibility.