Empromptu AI — Leonard wouldn't ship this

Today's victim is Empromptu AI. They promise to "build your AI app AND train your custom model" — which is the startup equivalent of a restaurant advertising "we cook the food AND wash the dishes." Congratulations. You've described having a kitchen. | Jen Abel says early-stage enterprise ACV sweet spot is $50K to $100K for founder-led startups. But Empromptu is leading with "working features in 10 days, full production in 30." That's not an enterprise pitch, that's a Fiverr gig with SOC 2 compliance bolted on. | Empromptu's entire positioning is "zero AI engineers hired, zero vendor lock-in" — that's a cost-cutting argument, not a value-creation argument, and you cannot build a sales team on razor-thin margin messaging. Sources from Lenny's Newsletter and Podcast: Differentiating your product (Newsletter), The Transition: Layering sales onto a bottom-up self-serve product (Newsletter)