EPISODE · Feb 8, 2026 · 35 MIN
Ending Silent Pain of Women’s Health, with Integrity & Bold Advocacy | Somer Baburek
from Bee Formless™ Flow Driven CEO
Fiercely empathetic and human. Loved connecting with Somer Baburek (Co-founder & CEO, Hera Biotech), where we explored life, leadership, and business from the inside out -launching a company during COVID, naming the unseen pain of women’s health, and building science with integrity while trusting intuition. This is about changing the standard of care, finding cures and the standard of self-advocacy.Somer truly embodies a Greek goddess of family & fertility energy—the mission she’s on to serve millions of women is deeply inspiring. A soul-force presence that reminded me: when you know, you know - ignore the white noise and move with conscious conviction.Through the Bee Formless™ methodology, we explored:LEARN (Letting go)✨ Founding in a Storm: how one woman launched Hera during COVID - mindset shifts, courage, and revolutionising women's health diagnostics ✨ The Unseen Pain: the truth about women’s health - endometriosis realities and why bandaids can’t continue any longerUNLEARN (Reimagine & reshape)✨ Data Analytics & Diagnostics, Rewritten: data-driven women’s health - moving beyond guesswork to evidence and equity✨ Integrity + Intuition: hold scientific rigour and trust your gut in leadership, business and AI decisionsRELEARN (Test & implement)✨ Project Your Beliefs: confidence practices that help your conviction land✨ Direct Communication: advocate for yourself, your business and what you stand for - clear, passionate, and preciseACTIVE RECOVERY (Reflect & reset)✨ Mom-CEO Cadence: juggle life and leadership with designed support, boundaries, and self-permission✨ Reset Rituals: micro-recovery (15 minutes to breathe, walk dogs, journal) so you return to presence and purpose over perfectionAbout Somer Baburek:Somer is the Co-founder and CEO of Hera Biotech, developing a novel, non-surgical diagnostic for endometriosis and cervical cancer. She has raised multi-million-dollar venture funding and is building Hera as a science-driven yet deeply personal mission - trusting intuition, staying true to purpose, and leading through conviction.Where to find more from Somer🌐 Website: https://www.herabiotech.com/🔗 LinkedIn: https://www.linkedin.com/in/somerbaburek/Where will you advocate clearly for women’s health (yours or your team’s) this week - one bold, specific ask? 👇#BeeFormless #FlowDrivenVC #LearnUnlearnRelearn #WomensHealth #Endometriosis #CervicalCancer #SolutionFinding #Diagnostics #ScientificIntegrity #SelfAdvocacy #InsideOutTransformation #SoulfulHighFlowConsciousLeadership #HighFlow #Hera
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Ending Silent Pain of Women’s Health, with Integrity & Bold Advocacy | Somer Baburek
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