Endorse Your Biggest Weakness (Yes! It really will make your marketing more effective)

Send us Fan Mail99% of the advice we hear is to endorse our strengths. That our strengths are business assets.HoweverI'm going to be a contrarian and suggest what you consider your greatest liability may in fact be your best marketing asset.I promise I'll make it all clear in today's podcast :-)If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.