[ENG] Matt Dixon | 'The Jolt Effect': un libro sull'indecisione e sulla paura di cambiare

from The Sales Strategist Podcast (Italiano) · host Tobia La Marca

Al giorno d'oggi quanto pesa la paura di cambiare su una decisione d'acquisto?E come fanno i migliori commerciali, i cosiddetti 'High Performers', a superare l'indecisione del cliente o potenziale cliente?Come fanno a gestire questa paura per far sì che il cliente o potenziale cliente riesca a superare l'indecisione di cui è vittima?Ne ho parlato con Matt Dixon, Founding Partner in DCM Insights e autore di 'The Jolt Effect', 'The Challenger Sale', 'The Challenger Customer' e 'The Effortless Experience'.

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This episode was published on June 5, 2023.

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