Engagement: Using interactive advertising technologies to target consumers

Although television has traditionally been thought of as a reach vehicle, new technologies are allowing advertisers to also engage and connect with consumers. Watch this brief video to hear from Sean Cunningham, President & CEO of the Cable Television Advertising Bureau, as well as Andrew Ward, Regional VP for Comcast Spotlight, who explain how advertisers are engaging with consumers by integrating telescoping to VOD, iGuide Banners and Remind Record into their campaigns.