Engaging Audiences & Unlearning Hustle Culture with Charlotte Lewis-West

In this episode of the Beyond Broadcast Podcast I’m speaking with UK born and Singapore based, podcast consultant and owner/operator of CLW Media, Charlotte Lewis-West.Charlotte and I go through her dynamic career which has seen her ebb and flow through various forms of traditional media, dip into corporate communications and now help enterprises create podcast content which connects companies with consumers.From her roots in the UK and New Zealand to her current adventures in Singapore, we go through the high and lows of her journey while also exploring where she found her love of podcasting and key lessons she’s picked up along the way.Her career has seen her come to appreciate the power of media in connecting communities through her experiences during the Christchurch earthquakes while also being able to mobilise during critical times through the power of radio.We lock in on the significance of niche podcasting and where the true power comes from engaged audiences not numbers.Also, we discuss some of the challenges which come from this industry including the often under discussed millennial work-ethic, the toxicity of not fostering supportive environments and the unlearning of hustle culture which is often applauded on social media.You can get in touch with Charlotte at the following email address: [email protected]—If you would like to get in contact with the podcast you can reach me on the following: Insta - @beyondbroadcastpodEmail - [email protected]