Engineering a Modern Injury Law Firm

Episode 43In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Louisiana injury and accident lawyer Loyd Bourgeois about his path from civil and environmental engineering to law, including early environmental work and post–Hurricane Katrina litigation.Lloyd explains how helping his cousin with brain cancer fight an insurance company for disability benefits shifted his career and led him to start his own firm around 2010 with a lifestyle-first plan focused on family.He describes later accelerating growth by implementing EOS with an outside implementer, expanding marketing through blogging, video, LinkedIn, SEO, social media, and community sponsorships, and leveraging tech to serve clients broadly through COVID.