Enhancing E-Commerce Conversions – Zabe Agha and Thomas Marks of Metrical

In this episode of Built to Scale: B2B Growth, we engage with Zabe Agha, Co-Founder and CEO, and Thomas Marks, Co-Founder and CTO of Metrical, to explore how their AI-driven platform is transforming e-commerce customer retention and conversion strategies. Metrical utilizes predictive analytics to identify visitors likely to abandon shopping carts, enabling real-time engagement that boosts conversion rates and enhances customer experiences.Zabe and Thomas share insights into their journey from bootstrapping Metrical to collaborating with major clients like JCPenney, achieving significant increases in cart creation and revenue. They discuss the nuances of their technology, which goes beyond traditional methods to deliver personalized, real-time engagement that maximizes profitability.Whether you're an e-commerce entrepreneur or a digital marketing professional, this conversation offers valuable perspectives on leveraging AI to make each click count in the competitive online marketplace.Zabe Agha's LinkedIn Profile: LinkedInThomas Marks' LinkedIn Profile: LinkedInMetrical Website: https://www.metrical.com