Enrollment Management and Marketing: Inextricably Linked (Part 2)

This is Part 1 of a two-part conversation. Heather Hoerle is Executive Director and CEO of the Enrollment Management Association (formerly SSATB) that serves 1,200 schools worldwide, primarily in the U.S. and Canada.Heather is a graduate of Westtown School, has sat on their board and currently sits on the boards of Princeton Academy, the National Business Officers Association and the New Jersey Association of Independent Schools. In this episode of the Sparkcast, Heather talks about enrollment management in 2018 and the critical role marketing has in admissions success. They discuss the value of tried and tool admissions tools such as viewbooks and school fairs and investigate what the new opportunities lie in the digital landscape.