Ensuring Product Market Fit, with Lisa Horner

Q: How long is this episode of B2B Growth?

This episode is 17 minutes long.

Q: When was this B2B Growth episode published?

This episode was published on November 21, 2022.

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

In this episode Benji talks to Lisa Horner Senior Vice President of Marketing at AppFolio. Discussed in this episode:The direct connection between pipeline and high product market fitGetting clear on your ICPMeasuring market engagement

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