Entenda por que o WhatsApp escolheu o Brasil para estrear seu hub global de IA

O WhatsApp escolheu o Brasil para lançar seu primeiro hub de inteligência artificial no mundo e isso diz muito sobre o nosso ecossistema de startups. No episódio de hoje do Podcast Canaltech, Fernanda Santos conversa com Guilherme Horn, Head do WhatsApp para Mercados Estratégicos, sobre por que o país virou um laboratório global para novas soluções, como as startups estão construindo produtos dentro do WhatsApp e qual é o futuro dos agentes de IA na rotina de pessoas e empresas. Horn explica os critérios para participar do hub, revela bastidores das demandas dos empreendedores e detalha como a inteligência artificial deve ampliar a produtividade de pequenos e grandes negócios. Ele também fala sobre o impacto econômico desse movimento e sobre a transformação do WhatsApp de canal para verdadeira plataforma de negócios. Você também vai conferir: Google libera pacote com desconto no YouTube Premium, ChatGPT agora tem biblioteca de cursos grátis em português, falha revela banco com mais de 1 milhão de deepfakes, quadros com tela estilo Kindle chegam à decoração e TikTok lança coleções e feed compartilhado. Este podcast foi roteirizado e apresentado por Fernada Santos e contou com reportagens de André Lourentti, João Melo, Jaqueline Sousa, Vinicius Moschen, sob coordenação de Anaísa Catucci. A trilha sonora é de Guilherme Zomer, a edição de Nathalia Improta e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

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This episode is 29 minutes long.

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This episode was published on December 10, 2025.

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