Enterprise B2B Data Enrichment: Solving Global Coverage Gaps Strategy with Zeb Couch

In this episode of Data Planet, host Emma Davis interviews Zeb Couch, Chief Revenue Officer of LeadGenius, a global B2B data intelligence company that combines AI and human-in-the-loop research to deliver precise, compliant, and enriched contact data for revenue and marketing teams. Zeb breaks down how modern go-to-market strategies are failing due to outdated, US-centric data models and explains why international coverage gaps and rigid segmentation are creating major inefficiencies for enterprise sales and RevOps teams. He also introduces AdGenius, LeadGenius’ activation platform, which connects audience data across channels like LinkedIn, Google, Meta, TikTok, and Reddit to improve targeting, unify attribution, and reduce wasted ad spend across fragmented media ecosystems. Together, these insights reveal how modern revenue teams can improve efficiency, reduce acquisition costs, and build smarter, cross-channel growth systems in an increasingly complex digital landscape.LeadGenius website: https://www.leadgenius.com/