Entertainment and Copywriting

Three books I’ve been picking through for other projects, from entertainment fields, reminded me of the way we’re writing copy today: Music, the Brain, and Ecstasy, by Robert Jourdain The Writer’s Journey, 2nd Edition, by Christopher Vogler Shortcuts to Hit Songwriting, by Robin Frederick The rules used to be that copy was NOT to be entertaining. And that seems to have changed. But here’s one thing that has never changed, and never will: How it was in the past How it is now Three things that brought us to where we are today technology changes: ipad, netflix, amazon prime changes in news and politics social media: ad rules, plus the rise of content marketing How things are different now What to do differently be more aware of everyday life -- what’s going on around you, how you feel, how others probably feel use graphics to tell your story learn about engagement techniques from film, fiction, music What not to do, even today don’t turn your marketing into a comedy show or a mini-dramatic movie don’t take your eye off the ball. Remember, the primary job of your copy is to sell, or to inspire another specific action besides buying don’t sacrifice believability for entertainment valueDownload.