Envestnet I Yodlee's Brandon Rembe on the move to hyper-personalization

Welcome to the Tearsheet Podcast. I’m Zack Miller. Consumers increasingly expect higher levels of personalization from their financial services providers. Whether it’s from a challenger bank or Bank of America, people are used to Netflix-level of recommendations. An entire industry is cropping up to help provide a consumer’s data from all her accounts so that a service provider can provide actionable advice when she needs it most. Envestnet I Yodlee’s senior vice president of products and strategy Brandon Rembe joins me on the podcast to talk about what leading financial services organizations are doing about best practices in personalization for their customers. Hyper-personalization, he says, presents an opportunity for FIs to provide insights that take into account and anticipate consumer behavior based on their savings, investing, and spending habits. Especially in crazy times like we’re experiencing today, aggregating financial data and creating insights with these tools ultimately enables consumers to have a more complete understanding of their financial health and empowers people to improve their long-term financial wellness and reach their goals. Brandon Rembe is my guest today on the Tearsheet Podcast. But before we jump into the show, I wanted to tell you about Tearsheet’s newest online conference, DataDay 2020. Entire financial ecosystems are emerging around financial institutions and large fintech companies with data at its core. We’re spending three days hearing from top executives at firms like Fiserv, MX, Wells Fargo, Envestnet I Yodlee, Plaid and more about they are best leveraging customer data to help deliver better products and services. DataDay 2020 is all about data sharing, data aggregation, and personalization. For more information, click on the DataDay Conference button at the top of our website, www.tearsheet.co