Ep 01: The story behind Skivvy - Part One

In this episode of The Aligned Entrepreneur with Jenni Petersen, Jenni takes listeners back to the 2015 road trip to Cape Town where the idea for her global virtual assistant agency, Skivvy, was first born. She candidly shares the "messy middle" of her journey, from the silence of a failed initial launch to the pivotal realization that clients value partnership and trust over anonymous task completion. It is a story of divine alignment, showing how small beginnings and a leap of faith can evolve into a thriving business that empowers women to find purpose and flexibility. What you'll learn: The Power of the Pivot: Why Skivvy moved away from a purely task-based website to offering personalized administrative support built on human connection.Building a Value-Driven Team: How Jenni transitioned from a solo operation to a partnership by finding a teammate who shared her core values and heart for the business.Leading with Faith: The importance of trusting God’s timing and redirection, even when faced with business challenges like client departures or team resignations.Connect with Jenni: LinkedIn Personal: https://www.linkedin.com/in/jennipetersen/ Skivvy LinkedIn: https://www.linkedin.com/company/10290303/admin/dashboard/ Instagram: Skivvy Virtual Assistants (@skivvy_va) Facebook: Skivvy Email: [email protected]