EP.02 Aesop 寓言中的浪漫主义，始于文学，不止于护肤

当我们聊到文学性这个词语，已很难联想到寓言是它的载体，而讲到寓言，就更难联想到一个美妆品牌与其有所关联。在如此微乎其微的概率下，仍是脱胎了Aesop这样一家以寓言命名，用文学性为骨的奇妙公司——与大环境截然相反：不做包装、出新缓慢的“奇葩”公司，是如何站稳脚跟乃至快速成长的，我们进行了一些简单研究，来试图回答一些问题：1． Aesop作为一家美妆品牌，文学性源于何处？2．在“快闪”遍布的市场环境下，Aesop不断创造惊喜？3． Aesop所坚信的“well-considered”的设计究竟是什么？4．作为一个注重门店的品牌，在设计和空间上Aesop有什么独到的理解？5． Aesop可持续的商业模式是如何构造的？6．除了产品，Aesop是否对社会与社群拥有更多的意义？时间轴00:40 进入中国市场概论/品牌概论04:11  Aesop文学性基调&包装、零售特色10:43 设计理念的播种和具象化15:20 线下门店的巧思&零售体验29:47 生意上的那些事儿36:23 真正的壁垒纽约Chelsea以Paris Review为设计主题的Aesop店铺Pride Month的LGBTQ图书特别陈列延伸阅读 Taxonomy of Design An interview with the Founder, Dennis Paphitis Aesop – Fabled Brand, Fabulous Marketing How will stores of the future captivate the consumer? The Fable of Aesop’s Hand Soap A history of fragranceMusic Living - Borretex在小宇宙查看该单集文稿

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EP.02 Aesop 寓言中的浪漫主义，始于文学，不止于护肤

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