Ep. 02 - Marketing Exists to Make Sales Easier w/ Tracy Eiler

from The Alignment Podcast · host Jeff Davis

This episode I speak with Tracy Eiler, CMO at InsideView and co-author of the book "Aligned to Achieve". She believes that "Marketing exists to make sales easier" (but they're not doormats) What you'll learn from our conversation: >The reason why Sales and Marketing have had this long-lasting conflict >How to get CEO support for an alignment effort >The metrics that sales and marketing leaders should be focused on to drive growth for the organization >The traditional sales funnel is dead Music/Production: Chris "KID" Robinson, Hitmakuzz Productions

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This episode is 18 minutes long.

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This episode was published on January 17, 2018.

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