EP.03 Chobani 以善意连接社群，以产品力挑战传统酸奶

低碳、绿色、非转基因……在这些词汇愈发高频的年代，来自美国的希腊酸奶品牌Chobani怀揣着“Making Good Food For All”的决心，从积极的生活态度出发，定位健康、联动渠道、创意营销，形成了相互促进的正反馈网络，在健康包装食品中打下了自己的版图。这种友善的姿态也同样被他们应用在社会环境中，“fighting for happily ever after"---对于员工到社群都，Chobani始终期望着善意和美好的传递。从小众精品的起步突围，到人手一杯的美利坚国民品牌，让我们一起品味Chobani的美妙之处！时间轴03:39 从旧酸奶工厂开始的奇妙起源07:00 新的品类到新的价值12:50 以健康为圆心，设计产品类目18:12 一次大胆的品牌更新，更新的远不止logo29:55 IPO计划 & 创新的正确打开方式34:37 使命驱动的企业文化Chobani的品牌更新延伸阅读The Anti-CEO Playbook Purpose At Work: How Chobani Builds A Purposeful Culture Around Social Impact The biggest rebrands of the decade have this visionary designer in common Chobani CCO Lee Maschmeyer on cutting out creative agenciesMusicBeautiful Day - Elad Perez在小宇宙查看该单集文稿

Episode metadata supplied by the publisher feed · Published Mar 22, 2022

Embed this episode

Attribution link and audio player

Ready to play

EP.03 Chobani 以善意连接社群，以产品力挑战传统酸奶

0:00 42:13

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Brendan Ecker Influence Brendan Scott Ecker The Brendan Ecker Influence is hosted by Brendan Scott Ecker — a 27-year-old American entrepreneur, Michigan real estate agent, CEO of Gold Shark Media Ai, founder of PassRE USA, investor, law enforcement officer, former NCAA two-sport athlete, and author of Beyond the Beat and How I Made My Dorm My Office.Ecker went from a middle-class “Matrix” upbringing to building a fast-growing digital brand, scaling multiple businesses, and growing a YouTube channel with over 27,000 subscribers. With a background in Criminology, law enforcement, and competitive athletics, he blends discipline, strategy, and mindset into everything he teaches.On this podcast, Brendan breaks down the real frameworks behind wealth, business, real estate, marketing, AI, geopolitics, mindset, and personal growth. He discusses the journey in growing his businesses, documenting the wins, failures, and the tactical steps that helped him escape The Business Of Influence Karan White Being an influencer is no longer just a hobby or a side gig. It’s now a legitimate career and this has given rise to a new industry with its own set of challenges, but also so much opportunity. Despite the growth of the industry, there is a notable absence of established career paths and professional training available, which is why I’ve created this podcast. Each Tuesday, I’ll help you learn with confidence the tried and tested strategies that have generated millions in revenue for my clients across the globe. This podcast is dedicated to helping influencers navigate the business side of things, providing insights and guidance on everything from contracts and negotiations to branding and marketing. I believe that by sharing knowledge and experience, I can help you build a sustainable long-term career in the industry with secure and stable income streams.Stay tuned for solo episodes on all things brand partnerships, product development, media, and publishing, all through the len Plant. Body. Soul. Podcast Jennifer Miles & Gordon Ogden Welcome to the Plant.Body.Soul. Podcast, where we explore the minds of extraordinary humans, uncovering the secrets to unlocking our fullest potential. With a passion that knows no bounds, our hosts will take you on thought-provoking journeys, helping you embrace the plant, empower your body, and nourish your soul. In each episode, we'll explore the latest trends, share cutting-edge strategies, and dive deep into the inspiring stories from the industry's most remarkable entrepreneurs, trailblazers and thought leaders. You'll learn all of the tools and insights you'll need to transform your vision into a thriving brand. Whether you're a startup founder, a seasoned business owner, or simply a creative soul seeking inspiration, tune in and embark on a mesmerizing adventure as we deep dive into the wild and wonderful world of digital marketing. Get ready to be captivated by thoughtful conversations, intriguing insights, and transformative stories that will leave you craving for

Frequently Asked Questions

How long is this episode of Slow Brand?

This episode is 42 minutes long.

When was this Slow Brand episode published?

This episode was published on March 22, 2022.

Can I download this Slow Brand episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!