EPISODE · Feb 24, 2026 · 1H 12M
Ep. 050: Connection to Place: Discovering ARGALI & Passion for Adventure w/ Brad Brooks
from Run The Rack Outdoors · host Weston Homa
Brad Brooks, founder of Argali sits down with Weston Homa. Discover how Brad's journey from hunt films to a leading gear innovator has driven Argali to create lightweight, ultra-durable products that balance strength and aesthetics. Learn about his unique design philosophy and the patented innovations pushing the hunting and backpacking industry forward. This episode offers inspiration for outdoor enthusiasts and entrepreneurs alike, showcasing the passion and true "connection to place" the backcountry can have on a person.Chapters:1. Introduction to Brad Brooks and Argolli(00:00)2. From Storytelling to Gear Entrepreneurship(02:02)3. Innovation Through Field Experience(05:25)4. The Art and Philosophy of Design(07:40)5. Navigating Challenges and Growth(11:55)6. Trends in Ultralight Gear(19:23)7. Designing with Purpose and Clarity(26:02)8. The Role of Storytelling and Connection(41:17)9. Final Thoughts and Future Directions(65:12)Partners:GoHUNT - The industry leading research tool that will help you plan your next western hunt. Use code RACK for 10% off eligible items in the GOHUNT shop, and $50 in shop credit when you join as an Insider! - https://alnk.to/2uJaf95Website/Blog:https://runtherackoutdoors.com/Instagram:https://www.instagram.com/runtherackoutdoors/https://www.instagram.com/westonhoma/https://www.instagram.com/bradabrooks/https://www.instagram.com/argali_official/Facebook:https://www.facebook.com/wes.homa/Youtube:https://www.youtube.com/channel/UCGX3Lj3pEbXQNd1T-eYo9xAWebsite:
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Ep. 050: Connection to Place: Discovering ARGALI & Passion for Adventure w/ Brad Brooks
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