Ep. 053: On Launching a Smartphone Accessory Brand — The David Barnett Interview

Hear how David Barnett, the founder of PopSockets, evolved from philosophy professor to entrepreneur, and quickly grew his smartphone accessory company to 40 million units sold in his fourth year. Listen as he describes how employing “the power of reason” became a key to his success. Learn how his early product assumptions changed based on customer feedback — thereby leading to crucial new product and marketing strategies. Additionally, hear how he overcame early manufacturing challenges to finally achieve massive success. Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast Top Takeaways from this Episode: (1)  Don’t defer to the norm. Don’t defer to what most companies do. Don’t defer to general rules of thumb about how to start a business. Think through every problem on your own. Weigh the pros and cons and reason through it. It will bring you success. (2)   We have an amazing opportunity here in the United States that most people in the rest of the world just don’t have — opportunities to start our own business. (3)   Do not quit your job or quit school to become an entrepreneur, unless you have good reason to think your idea will be successful. Transcript: John Benzick: You know, one of the great things about my role interviewing entrepreneurs is that I get to hear so many diverse perspectives and advice on how to best launch a business; and as a result you’ll learn that there’s just not one or two or even three ways to succeed as an entrepreneur. There are many ways, many different ways to succeed. But the challenging part is that the advice I hear from one entrepreneur for example, can very often conflict with another entrepreneur’s point of view on a particular topic. And so it’s interesting to hear in this interview with David Barnett, the founder of Pop Sockets, how he uses the power of reason to sort through the noise and advice that he gets when he needs to make effective, crucial decisions. As a new entrepreneur who’s struggling to find his way. David Barnett: They’ve actually learned that the power of clear thinking, I just have more and more confidence that people should not be deferring to the norm. Don’t defer to what most companies do. Don’t defer to what, what’s normal out there in business. Don’t defer to general rules of thumb about how to start a business. Think through every problem on your own, you know, weigh the pros and cons, really reason through it. It will bring you success. So it’s helped a lot that I paid no attention to someone’s background or when somebody says I’m an authority on this. To me, I didn’t even hear that until they give an actual reason for making a decision one way or another, it’s not going to have any impact on me. So the power of reason, I guess, is quite powerful and in business. John Benzick: Today I’m interviewing David Barnett. He’s the founder and CEO of pop sockets. If you don’t know about Pop Sockets, the offer very clever smartphone accessories. My family has been using them for an a of years now and I’ve had my own custom made venture superfly branded Pop Socket as well, which is super cool. David officially started pop sockets in 2014 and now in 2018 he has sold over 40 million pop sockets worldwide. 40 million. This will be a terrific interview to learn about David’s journey as a new...