PODCAST · business
Product Launch Rebel
by John Benzick
Get crucial product-launch advice from the most rebellious entrepreneurs on earth -- so you can double your launch speed at half the cost. Triple your confidence by learning how to identify a product idea, create demand and grow revenues. Hear captivating stories about overcoming self-doubt and denying naysayers. Hosted by John Benzick of Venture Superfly.
Episodes
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Ep. 056: On Becoming a Sales Virtuoso -- The Mickeli Bedore Interview
Let's face it, many aspiring entrepreneurs are held back by a fear of selling. In this episode, I interview sales luminary, Mickeli Bedore, where he provides insider tips on strengthening your sales skills, establishing the right mindset and overcoming rejection. Additionally, he reveals the…
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Ep. 055: Do you believe in LUCK?
Today's episode highlights the fascinating topic of luck. It explores important questions such as: (1) Do you believe in luck? (2) Have you experienced luck in your life, career or startup? (3) What role does luck play, if any, in a startup? (4) Can luck be created for oneself, or do some people...
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Ep. 054: On Launching a Snowboard Outerwear Company — The Mike West Interview
Hear how Mike West, the founder of 686 Outerwear, launched his snowboard brand just out of college, with no formal design experience. Listen as Mike describes his past mistakes as a “blessing in disguise.” Hear him express the importance of curiosity, listening, and remaining humble, as an...
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Ep. 053: On Launching a Smartphone Accessory Brand — The David Barnett Interview
Hear how David Barnett, the founder of PopSockets, evolved from philosophy professor to entrepreneur, and quickly grew his smartphone accessory company to 40 million units sold in his fourth year. Listen as he describes how employing “the power of reason” became a key to his success. Learn how…
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Ep. 052: On Launching a Performance Apparel Brand — The Joe Kudla Interview
Hear this new episode where John interviews entrepreneur Joe Kudla, the founder of Vuori Clothing. Listen as Joe uses fear as an opportunity to grow professionally and personally. Learn how Joe raised capital for his startup, who has influenced him the most as a business owner, and what has…
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Ep. 051: On Launching a Tea Company — The Jim Lamancusa Interview
Hear this inspiring interview of Jim Lamancusa, the founder of Cusa Tea company. Listen as he describes the joys of starting the world’s first “premium instant tea” brand, along with his advice on partnering with a manufacturer, selling to retailers, proper price strategy and overcoming bouts of...
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Ep. 050: On Launching an Innovative Bedding Company — The Eugene Alletto Interview
Hear the spectacular entrepreneur journey of Eugene Alletto, the Founder of Bedgear, a performance bedding company. Learn how overcoming the loss of his father as a teenager, in large part, drove him to eventually succeed as an innovator and business owner. Listen as he shares his wisdom on the...
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Ep. 049: On Launching an Innovative Pet Product Company — The Ken Goldman Interview
Hear the fascinating story of how Ken Goldman launched his dog gear company, Stunt Puppy. Learn how he started producing dog leashes and collars by hand, and how he utilized his professional marketing experience to grow the brand. Listen as he describes his number one lesson since starting Stunt...
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Ep. 048: On Launching an Innovative Baked Goods Company — The Michael Tierney Interview
Learn how young Michael Tierney, the founder of Mikey’s Muffins, launched his company and, within three short years, is selling through major grocery retailers. Hear how he gets motivated, mostly, by failure. Listen as he describes what he’s most proud of along his entrepreneur journey, and what...
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Ep. 047: On Launching Justin’s Nut Butter — The Justin Gold Interview
Hear this exciting interview with Justin Gold, the founder of Justin’s Nut Butter. Listen as he describes overcoming a deluge of obstacles in starting and growing his company. Learn where he discovered his entrepreneurial drive, how he raised money and why he still doesn’t know what he’s good at…
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Ep. 046: On Launching a Healthy Food and Beverage Brand — The Rita Katona Interview
Hear how Rita Katona followed her passion to launch a healthy food and beverage company called So Good Brands, Inc. Listen as she shares her inspiration to start the company, and her biggest joy as an entrepreneur. Learn Rita’s biggest challenge of managing multiple business models as well as...
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Ep. 45: On Launching an Adventure Travel Clothing Brand — The Ryan Hitzel Interview
Hear the amazing startup story of the wildly successful Roark Revival apparel brand, founded by Ryan Hitzel. Learn how he channeled his experience as an adventure traveler and surfer, as a creative director in advertising, and as an employee at Volcom clothing, to become an apparel entrepreneur....
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Ep. 044: How to Unleash Imagination and Create New Products — The Barry Kudrowitz Interview
Hear how Barry Kudrowitz, a leading authority on design, innovation and new product development, helps people to think more creatively and unleash their imagination to create new products. Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast
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Ep. 043: The Launch and Growth of Pure Cycles — The Michael Fishman Interview
Hear the exciting story of how three childhood buddies launched their own bicycle brand, in college. Learn how they first bootstrapped the business with their own startup capital. Listen to Michael Fishman, Pure Cycles co-founder (and our interview guest), describe how he would approach his…
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Ep. 042: On Launching a Domestic Bike Manufacturing Company — The Zak Pashak Interview
Hear how this young Canadian serial entrepreneur moved to Detroit, USA, to start the largest US-based bicycle manufacturer, Detroit Bikes. Learn what drove him to start a bike company (it wasn’t primarily about bikes) and the personal and professional obstacles that he faced in his quest. Listen…
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Ep. 041: On Starting and Growing a Pickle Company — The Rick Field Interview
Hear how a series of mid-life challenges, and a passion for pickles, drove Rick Field to launch Rick’s Picks, a fancy product line of pickles. Learn how he tweaked his family recipes based on customer feedback from NYC farmers’ markets. Listen as he describes his biggest joys, and most…
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Ep. 040: On Disrupting the Food Condiment Business — The Scott Norton Interview
Hear the amazing story of how this young entrepreneur, Scott Norton, and his business partner, sought to disrupt the sleepy food condiment industry. Learn what inspired Scott to see a career in “business” in a whole new light. Learn how he tested early condiment recipes in a college apartment,...
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Ep. 039: On Launching a Women’s Surfwear Brand — The Amanda Chinchelli Interview
Hear how this accomplished surfer started one of today’s hottest surf wear brands — Seea. Listen as she describes how entrepreneurship has changed her, where she draws her inspiration and where she finds joy as a business owner. Learn who has influenced her most, and why she thinks launching Seea...
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Ep. 038: On Launching Two Ski Companies — The Jason Levinthal Interview
Hear the wild story about how Jason Levinthal started and grew Line Skis (the first modern twin-tip ski company) and ignited a youth ski movement and helped save skiing. After a few years of struggle and lackluster sales, learn how another competing brand and the X Games helped boost his…
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Ep. 037: On Launching a Line of Fitness Products — The Tee Major Interview
Hear how entrepreneur, Tee Major, expanded his fitness training business by launching a new line of unconventional fitness products, including — of all things — steel maces. Learn how he went from strained “solopreneur” to relief by choosing to work with co-founders who offered skills that Tee...
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Ep. 036: On Starting an Outdoor Consumer Electronics Brand — The Caro Krissman Interview
Hear how this perpetual entrepreneur, Caro Krissman, launched the consumer electronics brand, Outdoor Tech, to better serve outdoor enthusiasts. Learn how his network of peers motivated him to achieve. Listen as he describes how entrepreneurship has changed him — as well as his biggest joys and...
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Ep. 035: How to Launch a Fitness Wearable Tech Company — The Davide Vigano Interview
Hear how this successful Microsoft executive escaped the corporate world to start his own wearable tech company. Learn how he spotted the business opportunity, identified a key strategic investor and found a manufacturing partner — after an exhaustive search of over 70 contenders! Hear his…
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Ep. 034: How to Launch a Green Juice Company — The Shauna Martin Interview
Hear how a life-threatening scare led to the life-changing creation of Shauna Martin’s hot new juice company, Daily Greens. Learn how Shauna evolved from producing green juice in her kitchen, to now producing juice, on a mass scale, in a 20,000 square-foot specialized facility. Listen as she...
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Ep. 033: On Launching Love Your Melon Headwear — The Zachary Quinn Interview
Hear how entrepreneur, Zachary Quinn, co-created a business idea in college, dropped out, and led the astonishing growth of Love Your Melon headwear. Learn how he and his business partner chose to regularly give 50 percent of their profits to support children with cancer, and provide…
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Ep. 032: How to Launch a Natural Nut Butter Company — The Andrew Kincheloe Interview
Hear how Andrew Kincheloe started and grew his Buddy’s Nut Butter brand out of college, with absolutely no business experience. Learn how he humbled himself by making mistakes and facing challenges in production, marketing and small or zero budgets. Listen as he describes one of his keys to…
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Ep. 031: On How to Launch a Frozen Treat Company — The Erik Brust Interview
Hear how this young entrepreneur, Erik Brust, started a company in honor of his cousin, who — with Erik — conceptualized the Jonny Pops frozen treat idea. Learn the exciting story of how Erik started in his college dorm room, and grew the company into a multi-channel, nationally distributed…
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Ep. 030: On Starting a Natural Snack Brand — The Mary Kosir Interview
Listen to Mary Kosir, the Co-Founder of WholeMe foods, talk about her journey to become an “accidental entrepreneur.” Learn the details of why she delayed starting WholeMe for 5 years, only until she found the right business partner. Hear her wise advice on the topics of raising money, finding a...
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Ep. 029: On Launching Epic Provisions — The Taylor Collins Interview
Hear the astonishing success story of Taylor Collins, the Co-Founder and Chief of Epic Provisions. Learn how he and his wife channeled their athletic spirit into rapidly growing this 100% mission-driven, grass-fed and meat-based natural food company. Leave a Rating & Review in iTunes for the...
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Ep. 028: On Launching a Ski Company and Movement — The Matthew Sterbenz Interview
Hear how this young entrepreneur became a driving force in skiing’s revolution. Learn how the founder of 4FRNT Skis, Matthew Sterbenz, went from pro athlete — with zero industry knowledge — to manufacturing his own skis, raising capital, and recruiting a brotherhood of influential athletes to...
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Ep. 027: How to Launch a Pillow Company and Awaken a Sleepy Industry — The Mike Lindell Interview
Hear the extraordinary success story of Mike Lindell, the Founder of MyPillow, Inc. Learn how he overcame a deluge of rejection, legal mistakes and drug addition to rapidly grow into a $500 million dollar company. Discover how he ignored “expert” advice to manufacture his product overseas and,...
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Ep. 026: How to Launch in the Natural Products Channel — The Bob Burke Interview
Curious about launching a natural food or beverage product? Want to get your product into Whole Foods Market and other natural product retailers? This is an interview you don’t want to miss! Listen to our interview with Bob Burke and get insider tips on finding a manufacturing partner, getting…
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Ep. 025: Going from Rubble to Riches — The Sara and David Russick Interview
Hear how this visionary couple grew an innovative garbage collection business into a windfall of profits. Listen as they describe careful planning and team-building as keys to their success. Score insider tips about raising capital, finding the right manufacturing partner, selling to retailers…
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Ep. 024: How to Launch a Vodka Brand — The Ben Brueshoff Interview
Hear how this savvy, young co-founder and entrepreneur launched a vodka company, based on locally farm-raised beets. Hear how they found a distilling partner, convinced a great design firm, sourced raw materials, and worked with distributors to launch and grow their brand. Leave a Rating & Review...
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Ep. 023: On Launching a Farm-Based Distillery — The Cheri Reese Interview
Do you long for a simpler life that is more meaningful? Then be inspired by Cheri Reese, who left the hectic city life with her husband to start a unique farm-based “field-to-glass” distillery. Hear how they came up with their business idea, raised capital and set up a manufacturing facility....
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Ep. 022: How to Begin Your Personal Transformation in 2017 — with John Benzick
Do you seek new growth opportunities? Are you frustrated with seeing only incremental change, at best, in your personal or professional life? In this episode, John Benzick introduces the topic of “leverage points,” and how they can help revolutionize your productivity, satisfaction and…
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Ep. 021: On How to Launch a Yard Product Company — The Michael Miller Interview
Hear the story of how Michael Miller started a yard product business. Learn about his journey of bootstrapping the business; working with retailers, distributors and sales representatives; and working with manufacturing partners. Listen as he describes his top joys and frustrations of being an...
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Ep. 020: On How to Launch a Healthy Food Company — The Donn Kelly Interview
Hear about how this entrepreneur started a healthy food product company. Learn his stories about bootstrapping the business; working with retailers, distributors and brokers; and finding a manufacturing partner. Listen as he describes his top joys and frustrations of being an entrepreneur, and…
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Ep. 019: On How to Launch a Fitness Equipment Company — The Tim Porth Interview
Hear Tim Porth, Co-Founder of Octane Fitness, describe his successes, joys and frustrations in building one of the most respected fitness equipment companies in the world. Learn how, in 2001, he left his previous job and overcame startup issues from investors and manufacturing partners to get a...
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Ep. 018: How Elite Athletes Conquer Fear — The Levi LaVallee Interview
Hear how 10-time X-Games medalist, Levi LaVallee, went from small-town snowmobiler to elite athlete, world-record holder and entrepreneur by conquering fear and competing against only himself. Learn how he became the first person to attempt a double-back flip on a snowmobile. And listen as he...
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Ep. 017: On How to Change the Face of Bicycle Apparel — The Brent Gale Interview
Listen how Brent Gale, Co-Founder of Twin Six, became fed up with the uninspired choices for bike gear to spark a revolution in bicycle apparel. Learn how they successfully bootstrapped their business, without outside investors, to expand into multiple product lines (including bicycles) and…
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Ep. 016: How We Launched a Line of DIY Project Kits
Hear how Josh Porter and his MakersKit co-founders went from zero sales to over 300,000 units sold in less than three years. Listen as he describes their unique evolution to becoming a product-based company selling to over 4000 retailer doors and in every state in the U.S. Leave a Rating & Review...
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Ep. 015: 8 “Must Do” Tips on How to Launch a Physical Product — With John Benzick
Are you thinking about launching a consumer product business? Then get the inside scoop on how to boost your chances for success. Listen to John’s 8 insider tips on how to launch a product, even if you’re feeling frustrated, confused and uncertain. Leave a Rating & Review in iTunes for the…
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Ep. 014: How to Find Your Career “Sweet Spot” — with John Benzick
In your career, do you feel like you’re using your talents and being rewarded for them? Are you operating in the best environment, with the right people, that will maximize your career satisfaction, growth and income? Listen to John explain how you can find your career “sweet spot” to compete on...
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Ep. 013: How to Launch a Wearable Tech Brand — The Andrea Perdomo Interview
Be inspired by this young female entrepreneur, and her co-founder, and how they’re blazing a revolutionary new trail in wearable technology. Hear her describe the challenges (and opportunities) of raising capital, learning fast, creating a high-performing team and proving skeptics wrong. Leave a...
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Ep. 012: How to Conquer Rejection (Even If You’re In a Sea of Self Doubt) — With John Benzick
Is the fear of rejection holding you back? Hear John Benzick, the host of the Product Launch Rebel podcast, explain his “Top 8 Tips for Conquering Rejection.” Listen to his specific proven methods on how he has reduced his chances of rejection by up to 75%, even while requesting things from...
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Ep. 011: On Launching an Apparel Company — The Mike Arbeiter Interview
Hear serial entrepreneur, Mike Arbeiter, explain how he started two apparel brands, and a technology company. Listen to his ideas on how to raise capital, work with overseas apparel manufacturers and create consumer demand on a limited marketing budget. Hear him describe his biggest joys and...
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Ep. 010: On Launching a Pet Tech Product — The Lisa Lavin Interview
Listen how Lisa Lavin explains her launch of PetChatz, the revolutionary pet technology product. Hear how she wisely began with solid “voice-of-the-consumer” research to work out many issues before the launch. Discover how she raised capital, found a manufacturer, and shifted from a traditional...
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Ep. 009: Selling to Large Retailers — The Chad Hetherington Interview
Listen how Chad Hetherington helps entrepreneurs find retail partners to launch and grow their products. Learn the keys to success in distributing products through large brick-and-mortar retailers. Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast Podcast Timeline: 0:42 –...
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Ep. 008: On Launching a Nutritional Beverage — The Will Brown Interview
Listen as William Brown describes how he was inspired to improve the nutrition of cancer patients. Hear about his challenges of raising capital, marketing with small budgets, and convincing a manufacturer to produce his new product idea. Leave a Rating & Review in iTunes for the Product Launch...
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Ep. 007: On Disrupting the Bottled Water Industry — The Matthew Swanson Interview
Hear the inspiring story of how this young entrepreneur is disrupting the bottled water industry. Listen as he describes his secret to raising money, of working with distributors and beating the mega-competitors by out-hustling them. Leave a Rating & Review in iTunes for the Product Launch Rebel...
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ABOUT THIS SHOW
Get crucial product-launch advice from the most rebellious entrepreneurs on earth -- so you can double your launch speed at half the cost. Triple your confidence by learning how to identify a product idea, create demand and grow revenues. Hear captivating stories about overcoming self-doubt and denying naysayers. Hosted by John Benzick of Venture Superfly.
HOSTED BY
John Benzick
CATEGORIES
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