EPISODE · May 3, 2022 · 52 MIN
EP.06 Lego 乐高 - 一个跨越年龄与国界的玩具帝国
from Slow Brand
什么样的品牌才能做到人见人爱，跨年龄跨国界？我们可以从乐高和它的帝国中一探究竟。一个火遍全球的玩具品牌，以没有边界的形式为全球儿童搭造着童年，同时撑起了成年人经久不衰的美好避风港。在”创造力“”益智“”家庭“等诸多光环的加身之下，很少人曾看到过它以敏锐的洞察和壮士断腕的决心精简产品才得以浴火重生。这样一家在疫情中依旧保持着惊人增长速度的品牌，是如何以家族企业的形式长青不倒的，请听本期播客为您揭晓。时间轴 01:39 乐高的美好所在与技术壁垒16:27 翻盘史诗与社群营造39:28 公司文化、经营业绩与超越积木的影响力乐高总部内部延伸阅读 The LEGO Group History How Lego clicked: the super brand that reinvented itself Story of a brand: LEGO 积木搭起的帝国，乐高因何伟大？Music Trickster - Ian Post在小宇宙查看该单集文稿
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EP.06 Lego 乐高 - 一个跨越年龄与国界的玩具帝国
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