Ep 075: It’s not just a game as UX immersion takes developer priority

With greater choice in product, developers are tasked to provide more immersive experiences to keep the player engaged. At the recent CasinoBeats Summit in Malta, SBC’s Managing Director Andrew McCarron took to the stage to moderate a panel discussion titled - It’s not just a game - delivering immersive experiences.The session explored how user experience, alongside game design, can be utilised to provide better interactivity and sensory engagement. Joining Andy on stage was Chris McGowan, Head of Gaming at Scatters, Matthias Ciappara, CCO at CompetitionLabs, Jason Attard, Head of UX & Design at GameLounge and Kristjan Farrugia, CPO at WKND, who ventured down various strands of conversation, including uses of certain tools, such as dynamic game controls and interfaces, education in the immersive experience and adapting to user intents. Host: Andrew McCarronGuests: Chris McGowan, Mattias Ciappara, Jason Attard & Kristjan FarrugiaProducer: MC Killick CarverEditor: James RossMake sure to like and follow the iGaming Daily LinkedIn page to be kept up-to-date with the latest episodes.Join 15,000+ delegates at our biggest ever conference and exhibition this summer in beautiful Barcelona! Game-changing content, as well as 4,500 operators, 1,500 affiliates, 450 speakers and 350+ exhibitors, the biggest name keynote speakers anywhere in the industry, an almost 40,000 square metre exhibition floor and world-class networking events every single night. Get your tickets now at https://sbcevents.com/sbc-summit-barcelona/