EPISODE · May 31, 2022 · 46 MIN
EP.08 Uniqlo 优衣库 - 基本不只是基本，而是“服适人生”
from Slow Brand
性价比一直都是最本质的消费动力，但在此基础上加点什么是一门审慎的艺术。得益于清晰与专注的视界，Uniquo“面上简单”却制造壁垒，百般联名却依旧能紧抓“品质”和“设计”的法门。又是一家什么样的服装公司，敢于对标苹果？时间轴00:45 Uniqlo成立的时代背景和商业模式15:15 从基本款到LifeWear25:00 Uniqlo的酷——品牌理念如何指导设计和创新35:40 面向不同人群的联名思路43:20 独到的经营哲学Uniqlo 2006年在纽约SOHO的店铺设计延伸阅读 Uniqlo - The Strategy Behind The Japanese Fast Fashion Retail Brand LifeWear magazine | The History of UNIQLO in the UShttps://kashiwasato.com/project/6821 Why Urban Millennials Love Uniqlo 6 Reasons Why Uniqlo Is Winning 三浦展:“第四消费时代”之后，我在关注这些新趋势MusicLifeWear Music #2 Purple在小宇宙查看该单集文稿
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EP.08 Uniqlo 优衣库 - 基本不只是基本，而是“服适人生”
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