EPISODE · Jun 14, 2022 · 32 MIN
EP.09 Birkenstock 单凭极致舒适，成为最"丑"的时尚联名大户
from Slow Brand
随着LVMH集团旗下私募基金L Catterton的注资，Birkenstock勃肯鞋又一次被推上了时尚界的风口。一家专注于舒适的“丑萌”凉鞋为何频频成为时尚界的宠儿？在欧美遍地开花的“国民品牌”如何同时作为叛逆的自我表达？且听本期播客为您讲述。时间轴00:45 Birkenstock的历史和专利鞋垫设计09:50 “舒适”与“时尚”的交汇点14:35 联名本质的探讨24:20 大众却叛逆的选择Birkenstock x Manolo Blahnik延伸阅读 What Birkenstock’s evolution from dad sandal to height of cool tells us about the future of fashion An unlikely fable, in which Birkenstocks become cool and double sales overnight. How Birkenstocks Became the Perfect Shoe of the MomentMusicI Don't Wanna Dream Alone - Kyle Cox在小宇宙查看该单集文稿
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EP.09 Birkenstock 单凭极致舒适，成为最"丑"的时尚联名大户
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