EP 090 - The indomitable rise of audio-only platforms and monetisation

We welcome Spring vibes way diving deep into the power of audio content (yes, very Meta). We look at why Spotify acquired analytics platforms Podsights and Chartable and what it means for podcasters.Similarly, Twitter is about to make a giant leap into podcast discovery, enabling podcasters to create direct links to their podcasts in the app. We evaluate the pros and cons of this move, as the platform simultaneously launches Twitter shopping (really?) and its new Creator dashboard. Is the platform losing sight of its purpose, or have we been wearing conspiracy hats for too long?We also look at Amp, Amazon’s long-rumoured Clubhouse competitor. Amp is more about listening to music than sitting around and chatting. The goal is to turn any user into a radio host, able to program a playlist, talk to listeners, and chat with call-in guests. We are intrigued.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschoolSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...