Ep. 1 Beauty, Brains, and Breakthroughs with Justyna Wilson

Join us for the first episode of 'The Pennock Knockdown'!This podcast will serve to educate and engage members of the marketing community and individuals who love all things fashion, skincare, and marketing. This week, we feature beauty marketing expert Justyna Wilson. More about Justyna: With over 15 years of experience in marketing, digital innovation, e-commerce, and go-to-market strategies, I specialize in helping brands unlock their full potential. As a Fractional CMO, I provide leadership and strategic insights to drive top-line growth, blending short-term wins with long-term sustainability through a 360 cross-channel approach.I’m also the founder of Fancy Salt, a UGC creator agency dedicated to producing high-impact, authentic content for beauty, wellness, and D2C brands. Guided by my strategic expertise, our team of experienced creators delivers videos that resonate, convert, and align seamlessly with broader brand goals. From building community engagement to turning views into action, Fancy Salt ensures every piece of content drives measurable results.Brands I've worked with include Biossance, Face Reality, iero Beauty, Cliganic, and more.