Ep. 1: Hollie Walker discusses how digital innovation is transforming how marketers connect with their audiences

Welcome to the Canopy IQ podcast, in this episode, we’re joined by Hollie Walker, Vice President of Marketing at Arrow Senior Living. Hollie is a widely respected senior living thought leader. She has held executive roles at Nestlé and Yves Rocher where she built and launched global brands and services. And as a bonus, Hollie is a trained chemist, which gives her the ability to blend an analytics mindset with creativity. In this episode, Adam and Hollie discuss how digital innovation is transforming the way marketers reach and connect with their audiences, measurement and evaluation of digital advertising and marketing, and more.  Be sure to catch Hollie and many other industry leaders at Argentum, where Hollie is a featured speaker during the ‘Digital Recruitment: Speed to Lead is Key’ session. Connect with Hollie Connect with Hollie on LinkedIn Learn more about Arrow Senior Living