CanopyIQ

In this episode of CanopyIQ, we sit down with RJ Kedziora, co-founder and partner at Estenda Solutions, a provider of healthcare data analytics and dashboard solutions. We explore the impact of AI on healthcare, focusing on its role in addressing the needs of aging populations. RJ shares insights into how AI-driven technologies can bridge healthcare gaps and empower individuals. He also discusses the impact of privacy and ethical considerations in the future landscape of tech solutions for healthcare. Join us as we delve into the world of healthcare innovation with RJ Kedziora, and discover how data-driven insights and AI are shaping the future of digital health solutions. 

Episode 25 of CanopyIQ welcomes Angela Green Urbaczewski, the founder of RevOppAI. Angela is a revenue optimization, AI & marketing automation expert. She and Adam will be attending the Argentum Senior Living Executive Conference in late April. Angela emphasizes the transformative potential of integrating AI and automation into daily operations, highlighting the multitude of benefits they offer. She cautions against solely focusing on AI's flashy features, urging a closer look at the practical and potent ways it can enhance efficiency. In addition to advocating for increased adoption of automation, Angela delves into the realm of ethical marketing. Drawing on her expertise in both marketing and AI, she provides intriguing insights into how SEO and social media strategies are evolving in response to the growing prevalence of AI technologies.

In Episode 24 of the CanopyIQ Podcast, join us for an insightful conversation with James Lee, the visionary CEO & Co-Founder at Bella Groves and the host of "Level Up - A Leadership Podcast." James brings a deeply authentic and passionate perspective to the discussion on senior care and challenges the way our society typically engages with the topic. Delving into the meaning behind Bella Groves' tagline, "Unconditional Joy," James and Adam explore how it aims to dismantle the stigmas surrounding the senior care industry. As an award-winning memory care community Co-Founder, James is not only making waves in the industry but is also an influential figure in the Senior Living community. The episode explores the impact of James' thoughtful LinkedIn content and delves into the objectives he aims to achieve with his Level Up podcast. James shares the liberating experience of learning and growing in these forums while staying true to his passion and authenticity. This authenticity resonates in all aspects of James' ambitious ventures, writings, and podcast appearances. Tune in to discover the inspiring journey and insights shared by this influential leader in senior care and beyond.

Welcome to Episode 23 of the CanopyIQ Podcast! In this engaging conversation, Adam delves into the world of transformative technology with TRAZER’s Co-Founder, Barry French, and the insightful VP of Elite Performance & Clinical Education, Randy Cohen. Under the visionary guidance of Barry and Randy, TRAZER has evolved into a versatile technology with applications spanning healthcare, senior care, sports, wellness, orthotics & prosthetics, and workplace injury prevention. The driving force behind TRAZER's mission is simple yet profound – to enhance the movement capabilities of every body. In this episode, Barry emphasizes the core philosophy of "measuring what matters" in TRAZER’s approach, advocating for a holistic perspective on health and wellbeing. Randy, drawing on his wealth of experience as a clinician, challenges listeners to rethink traditional notions of fitness and aging. Together, Barry and Randy blend their expertise, crafting objective, quantifiable goals, and actionable recommendations for their patients. In particular, they shed light on their efforts to empower older individuals by mitigating the risks of falling, emphasizing the promotion of balance, control, and overall wellbeing.

Episode 22 of CanopyIQ features Sarah Carothers & Abigail Elder of FOX Rehabilitation. Larger than their mission of providing clinically excellent care to seniors in their own homes, FOX is on a mission to “abolish ageism.” Their tools are physical therapy, occupational therapy, exercise physiology, speech-language pathology, and the “astonishing spirit of our patients”. Sarah is the Director of Senior Living Partnerships and Abigail is an Exercise Physiologist with FOX. Together, they offer a holistic view of the mission behind the work that they do, the techniques that they use, and how people’s lives are positively impacted. They share stories about past patients’ healing journeys, the lessons they learned from them, and technological progressions that will be sure to change their industry and the work that they do in the coming years.

In episode 21 of the CanopyIQ Podcast, Adam is joined by Maureen Longoria, the co-Founder of LivNow Relocation. Maureen is on a mission to change the way older adults transition into Senior Living Communities. Maureen shares a number of tips for relocating elderly loved ones. She stresses the importance of accepting heirlooms and gifts from elder parents and relatives, despite their perceived value. Just accepting the offering will help the person to feel like they were able to pass on cherished memories, and that’s what matters in order for them to feel at peace.  There are many moving parts involved when a family begins the process of moving a senior. Maureen and LivNow are experts at spotting problems before they arise, and providing their customers with incredible tools to help smoothly transition.  Maureen is passionate about providing these tools so that families can spend more cherished time with each other, rather than only being able to focus on the stressful relocation.

In the 20th episode of the CanopyIQ Podcast, Adam is joined by Gregory Petrossian, the Director of Sales at Skypoint. Their platform unlocks the power of generative AI for organizations by unifying AI with rich data. Prior to the proliferation of AI, whether he knew it or not, Gregory was preparing himself to be positioned as an industry leader. Throughout his career, he was known for being a “human data visualization expert,” and adept at organizing the data within an Excel spreadsheet. Until he realized it could all be automated. Today, Gregory blends his career’s formative lessons with a new AI landscape. He and Adam discuss the importance of quality data in AI, how generative AI could benefit senior living & medical facilities, as well as the new AI “arms race” and whether we need a new governing body.

In episode 19 of the CanopyIQ podcast, Adam sits down with Andrew Stalbow. Andrew is a widely sought after expert in the mobile entertainment space, with years of experience producing award-winning apps and building global brands that are used by millions of fans around the world. Adam and Andrew are also former colleagues, so they take a trip down memory lane, analyze their shared experiences at 20th Century Fox in the 2000’s, and discuss how the transformative shift in digital technology and interactive media has influenced the work that they do today. The conversation then turns to Andrew’s experiences in building and managing companies and how his new role as an Adjunct Professor at UCLA has provided him with the opportunity to teach, and learn from a new generation of marketers and entrepreneurs. 

In Episode 18 of the CanopyIQ Podcast, Adam is joined by Shainoor Khoja, Founder and CEO of Thriving.ai. As the founder of a platform that seeks to get everyone more involved in healthcare and family care, Shainoor is a powerful voice advocating for preventative, equitable care. As Adam says, she’s out here trying to “boil the ocean.” Listen to her passionately explain some of the initiatives that she’s currently undertaking with Thriving.ai, as well as some of her formative experiences that shaped her passion for her work today. She and Adam share some of the personal stories that impacted them towards doing the work that they do today, and the broader context for why it’s so important.  Later on in the episode, Shainoor expresses the Top 3 priorities, as she sees them, in the area of supporting a rapidly aging population.

In Episode 17 of the CanopyIQ Podcast, Adam is joined by the Head of Business Development at Roobrik, Evan Friedkin. Roobrik is a leading analytics platform with powerful capabilities. Adam & Evan discuss what the platform is, and why it’s important. Evan provides a wealth of information and context with which to view the common reluctance that buyers may show in their interactions with sellers. Consumer Psychology will always drive important buyer decisions, and understanding that is core to Roobrik’s mandate. With powerful analytics tools, Roobrik can track and uncover “hidden markets,” consisting of folks who may be real sales targets, but are “stuck prospects” still in their researching phase of the buying process. This may be particularly pertinent to senior citizens, who might be nervous to enter into an interaction with a sales person.

In episode 16 of the CanopyIQ Podcast, Adam is joined by Jeff Schwartz, the Founder & CEO of Dentity. Dentity is an online ID Verification system that’s designed to verify people’s information that you meet or transact with online. It is particularly pertinent to Senior care and AgeTech since internet scammers are notorious for targeting unsuspecting senior citizens. Jeff & Adam trade some personal stories that provoke them to care deeply about this issue. For Jeff, it was enough to start his new venture, Dentity, in 2021. His company has made significant inroads since then. Jeff & Adam will also discuss Dentity's growth, and some of the strategies that Jeff and his team took to get there. Towards the end of the episode, the conversation shifts towards the macro trends and projections for the coming years that highlight the strength and utility of an app like Dentity.

Bailey Beeken has helped transformed the senior care sales and marketing landscape like few people have. Her impact is difficult to overstate – she’s a mentor, a fearless mover & shaker, and an all-around innovator whose passion, grit and deep relationships have made the Senior Care Marketing and Sales Summit (SMASH) a reality.  Bailey moved mountains to grow SMASH from a niche gathering to a “can’t miss” Senior Care marketing and sales event. She has navigated the highly complex transition from the analog world through the dawn of digital marketing and advertising and made it look easy along the way.  As SMASH celebrates its 10-year anniversary, it seems only fitting to highlight ten fun facts from Bailey’s life experience:  1. Her philosophy is that "If you know 10% of how to execute a job you can make it work."  2. Bailey has been organizing conferences, trade shows and expos of all shapes and sizes for almost 35 years, at a time when there was no playbook for pulling off the near impossible.  3. She has deep roots in the New York R&B, Jazz and Rock and Roll music scene and produced concerts back in the day when record companies ruled the roost (and she has a Gold Record to prove it). 4. Bailey learned everything she needs to know about business from bartending and waitressing (which is a life experience I can absolutely relate to). 5. At the young age of 18 she’d experienced delivering cash in a paper bag to loan sharks and assorted low brow characters and at one point sold computers when they were essentially big boxes weighing 55 or more pounds and a five-inch display. 6. Bailey would trek to the public library on 42nd Street and peruse business magazines to see who had a trade show, determine which industries were exhibiting…and which ones weren’t. 7. She helped pioneer the advent of miniature golf courses through trade shows promotion after founding Fun Expo show manager. It turns out senior care is a lot like the senior living industry because its core mission is to provide happiness. 8. She loves acronyms. The Forensic Science and Crime Scene Technology expo was called FRENZY and the cast of characters who participated in that expo included everything from cops, forensic scientists, the CIA and even the guy who found Ted Kaczynski.  9. As VP of Film and Entertainment at e5 Global Media she launched Reality Rocks, a first in the Reality TV Awards category when the concept of interactive fan participation was just a concept in the expo space  10. She’s all in on AI and ChatGPT. You could even say she’s having a love affair with Chatty (more on that in the podcast)

In the 14th episode of the CanopyIQ Podcast, host Adam Wilensky speaks with Robin Visser, Director of Marketing and Digital Strategy at Christian Living Communities. Robin's unique history in broadcast television and as a video producer gives her unique insights into what it means to effectively reach audiences in the modern digital marketing landscape. She shares her story, and why those formative experiences led her down the path that she's on now. She also gives some color to her thoughts on the role and importance of Senior care and AgeTech. Robin and Adam go back and forth, from heartwarming anecdotes to perspective-shifting discussion about how digital marketers can use evolving technology to achieve their goals - in the senior living community, and more broadly.

In this episode of CanopyIQ, Adam is joined by Josephine Murray, the director of sales in the southeast for Simpli.Fi, an advertising technology company. Jo shares her wealth of knowledge and insights into digital advertising campaigns. What works? What doesn't? Why? How? And where all of these trends come from. Her experiences with cutting edge advertising technologies at Simpli.Fi have informed her critical insights about how advertisers should be thinking about their campaigns. Jo and Adam discuss what she calls "precision audience targeting." This brings into question everything from KPI's, to programmatic campaigns and geofencing, as well as social media strategy, and how to repurpose social media content to serve other brand awareness functions. No one strategy or tool will be a 'magic bullet,' but incorporating new tools and finding balance in your strategy can bring more stability and new audiences.

In episode 12 of the CanopyIQ Podcast, Host Adam Wilensky welcomes Nicole Will of willGather and GiGi Betty Co. Nicole has established herself as a thought leader in the senior care industry, and we're delighted to host her on the podcast. Nicole and Adam both share some personal stories that shed some light on the importance of caring for the senior citizens in our lives, and why caregivers are the "unsung heroes" of our society. Nicole's story demonstrates, in action, how to think about senior care with curiosity, and what we can do to honor our elders.  Their wide-ranging conversation touched upon topics of great importance; like how to honor elders, how to care for caretakers, the evolving role of technology in senior care, as well as Nicole's podcast and what she's learned since launching it.

Welcome back to the Canopy IQ podcast. In this episode, host Adam Wilensky is joined by Jennifer Dixon, Founder at JD Solutions.  Jennifer and Adam discuss designing content for the senior living consumer journey, selling amidst uncertainty, and dive further senior living sales and sales & marketing strategies. Towards the end of the conversation Jennifer shares some professional advice for the months ahead. At JD Solutions Group, Jennifer delivers revenue strategies, performance coaching, sales training and strategic consulting for senior living. Connect with Jennifer Connect with Jennifer on LinkedIn Learn more about JD Solutions

Helping adults bridge the digital literacy gap Welcome to another insightful episode of the Canopy IQ podcast. In episode 10, host Adam Wilesnky is joined by Stefano Selorio, Founder and CEO at Carevocacy.  Carevocacy is a learning platform that matches older adults with online tech tutors, and in this episode Stefano dives into how he is helping adults bridge the digital literacy gap. As the U.S. population ages quickly, Stefano is positioned to help these older adults become equipped with the digital skills they need to connect with their loved ones, be successful in the workforce, and function in our ever-evolving digital world. Listen to the full episode to hear what inspired Stefano to begin this journey in his twenties, how he leverages TikTok and LinkedIn to creatively drive new business, and some inspiring stories from the work Carevocacy is doing.  Connect with Stefano Connect on LinkedIn Learn more about Carevocacy

Welcome back to the Canopy IQ Podcast. In this episode, host Adam Wilesnky is joined by Chris Hemphill, Senior Director of Commercial Intelligence at Woebot Health.  Chris and Adam dive into a variety of topics including data strategy for healthcare organizations, what data is right for strategy, and the latest on AI, content creation, and more.  Chris is a leading voice in AI strategy in digital mental health. They’re also an NYU McSilver Institute Fellow-in-Residence and a widely sought after speaker and panelist. In summary, Chris is a visionary in the truest sense of the word and we’re lucky to have them today.  Connect with Chris Connect with Chris on LinkedIn Learn more about Woebot

This episode of the Canopy IQ podcast features Dr. Krystal Culler, Founder of the Virtual Brain Health Center.  Dr. Culler is an award winning holistic brain health expert with almost two decades of experience in behavioral science. Today, Dr. Culler focuses on making brain care a priority through care and service provisions. Host Adam Wilesnky and Dr. Culler discuss brain care for all, the implications of the aging population on health providers and gerontologists, and brain capital - how an economic investment into our brain health and brain skills help our brains perform at a higher level. Dr. Culler states that brain health is now less about IQ and EQ, and more about creativity, compassion, and systems thinking. "Brain health is for every one of us.. it's life-long" Resources Learn more about Virtual Brain Health Center Virtual Brain Health Resources Connect on LinkedIn

Episode 7 of the CanopyIQ features a conversation between host Adam Wilensky and Tracy McCoy, CEO & Founder at Get Fish Slapped. In this episode, Tracy and Adam discuss marketing on Facebook: creative, targeting, storytelling, creating a more personal connection through content, and more.  Tracy’s Tips for Paid Creatives Short text on images: Long text on images will not be prioritized over images with little to no text.  Create attention-grabbing thumbnails and hooks in short-form video content to capture viewer in 15sec or less Upload various sizes of creatives and customize your ad placements Add movement to your photos and videos Use CTA buttons Tracy talks in more detail about how she is connecting to customers' emotions with the content they are putting in front of them everyday. Social media is the vehicle to tell a story, and is an opportunity to share information and connect with customers on a more personal level. Listen to the full episode to learn more about the elements to optimizing your ads on Facebook, how AI  Connect with Tracy Connect on LinkedIn Learn more about Get Fish Slapped

Welcome back to the Canopy IQ podcast. In the sixth episode, host Adam Wilensky is joined by Troy Ball, CEO at Braini. Founding Braini was about helping her sons. At the beginning, Troy set out to discover ingredients in the natural world that bring life changing results to our children with neurological disorders, attention problems, autism and dyslexia. Troy and the world class team at Braini are inspired doing things that support human life and health. Connect with Troy Learn more about Braini Connect with Troy on LinkedIn

In this episode of the Canopy IQ podcast, host Adam Wilensky is joined by Cesar Marin, founder of Cultivating Wisdom. Cesar is a veteran news and media producer, and a wellness advocate who wants to help people reconnect with their authentic selves through a variety of tools including microdosing and meditation. 

In this episode, host Adam Wilensky is joined by Terri Sullivan, Founder and CEO at Lifestyle CX, a customer acquisition platform connecting informed consumers to senior care services. Adam and Terri discuss the challenges she set out to solve in the senior care industry by founding LifeStyleCX, topics she aims to cover in her upcoming panel at Argentum around employee and prospect recruitment, and her outlook on the next decade in senior care industry. Connect with Terri LinkedIn Learn more about LifestyleCX

In episode 3 of the Canopy IQ podcast, host Adam Wilesnky is joined by Heather Freemont, for a conversation on speed to lead, effective recruitment, branding, and much more. Heather is the Senior Vice President of Sales and Marketing at Maplewood Senior Living. In this episode, Heather and Adam discuss ways in which the senior living industry has changed over the last five years, including: employee recruitment and labor supply, branding, marketing, occupancy challenges. Heather discusses how operators can focus their recruitment, enhancing your strategy and positioning through research and analysis, and what makes up a successful senior care brand. The CanopyIQ podcast is presented by Canopy, a digital advertising agency specializing in location-based marketing. Learn more by visiting canopyadco.com.

Welcome back to the Canopy IQ podcast. In this episode, host Adam Wilensky is joined by Dr. Sara Kyle, Founder & Principal of LE3 Solutions. Sara is a leading voice in the senior living world and is a driver of industry collaboration in the aging ecosystem. She’s also in her own words, a customer experience geek. In this episode, Sara discusses how LE3 Solutions is redefining what it means to be healthy and happy for our aging population, the diverse set of care and solutions within the senior care industry, and new approaches to mental well-being in senior care. The CanopyIQ podcast is presented by Canopy, a digital advertising agency specializing in location-based marketing. Learn more by visiting canopyadco.com.

Welcome to the Canopy IQ podcast, in this episode, we’re joined by Hollie Walker, Vice President of Marketing at Arrow Senior Living. Hollie is a widely respected senior living thought leader. She has held executive roles at Nestlé and Yves Rocher where she built and launched global brands and services. And as a bonus, Hollie is a trained chemist, which gives her the ability to blend an analytics mindset with creativity. In this episode, Adam and Hollie discuss how digital innovation is transforming the way marketers reach and connect with their audiences, measurement and evaluation of digital advertising and marketing, and more.  Be sure to catch Hollie and many other industry leaders at Argentum, where Hollie is a featured speaker during the ‘Digital Recruitment: Speed to Lead is Key’ session. Connect with Hollie Connect with Hollie on LinkedIn Learn more about Arrow Senior Living

Welcome to the Canopy IQ podcast. Each episode explores how digital innovation is transforming the way we think and respond to the rapidly evolving challenges of today’s senior care industry. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of how everything from business intelligence, branding, machine learning and digital advertising are reshaping the definition of AgeTech in the 21st century.

Welcome to the Canopy IQ podcast. Each episode explores how digital innovation is transforming the way we think and respond to the rapidly evolving challenges of today’s senior care industry. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of how everything from business intelligence, branding, machine learning and digital advertising are reshaping the definition of AgeTech in the 21st century.