EP 1 - Purpose-driven business, the importance of personal brand and moving to Bali with leading CRO expert Nils Kattau

In today's episode - we have Nils Kattau, a leading conversion optimization expert from Germany now living in Bali talking all things purpose-driven business and the importance of personal brand. Nils also gave us the down low on why he left the agency he built into one of the biggest agencies specialized in conversion optimization to work on his own projects. Since 2004, he has run 2,000+ A/B/n-tests for more than 300 companies and works with brands like Facebook, Airbnb, PayPal, Amazon Audible and eBay with the goal to improve their conversions or knowledge in the field.Since leaving his agency in 2016, he’s been focusing on his own projects and online marketing events. He is a co-author of several books about conversion optimization, online marketing, and growth hacking. Each year, he speaks on the stages of many popular conferences and well-known companies. Nils frequently shares his knowledge in webinars and social media. Also, he is the CRO university lecturer for Google’s first European Digital Marketing Degree.Connect with Nils here:Nils’ Conversion Tips: https://nilskattau.com/Work with me: ⁠⁠⁠⁠https://linktr.ee/adelineer ⁠⁠⁠⁠Have it delivered straight to your inbox: ⁠⁠⁠⁠https://adelineer.substack.com/ ⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠@iamadelineer⁠⁠⁠⁠ Get full access to Adeline Er at adelineer.substack.com/subscribe