EP 10: Are Craft Beers Really Crafty? The Truth Behind Big Beer Marketing Tactics - Rachel Auty

The drink industry is probably one of the most, if not the most, competitive and toughest industries to be in at the moment. Rachel Auty is a marketing powerhouse in the brewing industry. Rachel is the head of marketing at Brew York, a director at Beer Writers, and the founder of Women on Tap, so she knows her stuff when it comes to beer and standing out in the market. We delve into the challenges of standing out in a saturated market, the importance of customer engagement, and the impact of disruptive strategies in the wonderful world of craft beer. I promise we're not just here to talk shop about beer; this is an exploration of marketing strategy, brand identity and how they collide in the craft beer world. We also discuss the rise of women in the brewing industry, and Rachel shares some invaluable advice for aspiring female brewers wanting to make their mark.Finally, we wrap up our discussion by venturing into the realm of social media and its growing impact on branding and marketing in the craft beer industry. Discover how the right branding, disruption, and a clear message can make all the difference. If you're interested in marketing, craft beer, or simply love a good conversation, this episode is for you. Tune in, grab your favourite beer, and let's learn together.Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube