Ep. 10 Building a Second Program with Heather Neal

Do you have all the ideas? I mean... ALL. THE. IDEAS. when it comes to creating an online program for your practice? Perhaps you're thinking of a membership for your clients, and also thinking about a great course for people with just the basics and also want to run a workshop for professionals. The Leveraged Practice philosophy is to start with your people, the client and dig deeper into understanding their problem before even creating an online program. And the second program should come after serving those people for a little while to really get what else they need. It's not about you and your great idea remember, it's about creating a solution for a problem that a certain group of people have. And this is what Heather Neal of DietitianHQ has done so well. On this week's podcast you'll hear about how Heather connected and served her audience over time before building out a second offer. You're going to get so much out of this episode on really getting to know your audience and how you can create great offers they WANT to buy, so you can impact more people. About Heather Heather Neal, MS, RD, LDN, CLT is an avid nutrition entrepreneur teaching dietitians how to master the seemingly mysterious world of marketing and business training directly relating to building and growing your nutrition business, helping take your nutrition career and turning it into the job of your dreams. Taking a somewhat unconventional approach to her career as a RD, Heather teaches you to use efficient and scalable business strategies through the RD Entrepreneur Symposium and The DietitianHQ Society coaching and mastermind program so you can maximize living your life and loving what you do. You can find her online here: dietitianhq.com or on Instagram: @dietitianhq