[Ep #10] How to Use Data to Drive Business Growth

Topic: How to use data to drive business growth. According to my guest today, data visualisation has been one of the biggest growth areas of her business. She says: “Clients are looking for new and innovative ways to engage their target market and infographics and animations create visual tools for doing that.“ Joining me today is Kristen Turnbull. She is a highly motivated and passionate researcher with 13 years experience in financial services and 7 years in the market research industry. As Director of CoreData WA based in Perth, she is responsible for business development, client relationship management and project management across a diverse client base. She is passionate about helping companies better engage with and understand the needs of their customers. Kristen is capable of driving business growth through a variety of research methods including market segmentation, customer experience research, brand tracking, mystery shopping, performance benchmarking, stakeholder engagement and market intelligence. On today’s show, Kristen will share: * How to turn the data you have on your business into actionable insights to drive business growth; * Why it’s important to segment your customer base for effective engagement; * Why CoreData is partnering with Business Women Australia to canvass the views of Australian female business leaders. Start with the end in mind. If you’re undertaking a research project, make sure you are clear about your objectives up front to avoid wasting money and time solving problems you didn’t have.  – Kristen Turnbull About our Guest:  Kristen Turnbull is a highly motivated and passionate researcher with 13 years experience in financial services and 7 years in the market research industry. As Director of CoreData WA based in Perth, she is responsible for business development, client relationship management and project management across a diverse client base. She is passionate about helping companies better engage with and understand the needs of their customers. She is capable of driving business growth through a variety of research methods including market segmentation, customer experience research, brand tracking, mystery shopping, performance benchmarking, stakeholder engagement and market intelligence. Connect with our Guest: * Website: www.coredata.com.au * LinkedIn: www.linkedin.com/in/kristenturnbullcoredata Connect with Business Women Australia: * Website:  www.BusinessWomenAustralia.com.au * Twitter: Business Women Australia * Linkedin: Business Women Australia Learn more about your ad choices. Visit megaphone.fm/adchoices