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Ep.10 - Kanonenkugeln auf die Konkurrenz: Was bringt negative Werbung wirklich?

EPISODE · Jan 2, 2025 · 51 MIN

Ep.10 - Kanonenkugeln auf die Konkurrenz: Was bringt negative Werbung wirklich?

from PromoPiraten Podcast · host Alexander Wolf & Christian Reiß

Ahoi, ihr Marketing-Matrosen! In dieser Folge des PromoPiraten-Podcasts gehen wir auf Kollisionskurs: Es geht um negatives Marketing – das zweischneidige Schwert in der Welt der Werbung. ⚓ Warum setzen Marken wie Burger King, Pepsi oder Apple auf gezielte Seitenhiebe gegen ihre Konkurrenz? ⚓ Welche Vorteile bringt negative Werbung, und wo liegen die Gefahren? ⚓ Und wie findest du heraus, ob dieser Ansatz zu deinem Brand passt – oder ob du lieber die Finger davon lassen solltest? Mit spannenden Beispielen, kontroversen Diskussionen und einer Prise Piraten-Charme beleuchten wir die dunkle Seite der Werbung. Mach dich bereit für spannende Insights und scharfe Kanonenkugeln! 🏴‍☠️

What this episode covers

Ahoi, ihr Marketing-Matrosen! In dieser Folge des PromoPiraten-Podcasts gehen wir auf Kollisionskurs: Es geht um negatives Marketing – das zweischneidige Schwert in der Welt der Werbung. ⚓ Warum setzen Marken wie Burger King, Pepsi oder Apple auf gezielte Seitenhiebe gegen ihre Konkurrenz?⚓ Welche Vorteile bringt negative Werbung, und wo liegen die Gefahren?⚓ Und wie findest du heraus, ob dieser Ansatz zu deinem Brand passt – oder ob du lieber die Finger davon lassen solltest? Mit spannenden Beispielen, kontroversen Diskussionen und einer Prise Piraten-Charme beleuchten wir die dunkle Seite der Werbung. Mach dich bereit für spannende Insights und scharfe Kanonenkugeln! 🏴‍☠️

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Ep.10 - Kanonenkugeln auf die Konkurrenz: Was bringt negative Werbung wirklich?

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How long is this episode of PromoPiraten Podcast?

This episode is 51 minutes long.

When was this PromoPiraten Podcast episode published?

This episode was published on January 2, 2025.

What is this episode about?

Ahoi, ihr Marketing-Matrosen! In dieser Folge des PromoPiraten-Podcasts gehen wir auf Kollisionskurs: Es geht um negatives Marketing – das zweischneidige Schwert in der Welt der Werbung. ⚓ Warum setzen Marken wie Burger King, Pepsi oder Apple auf...

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