Ep 10 | The Evolution of Experiential Marketing with Joe Rivers

A recent study on event marketing shows: "91% of consumers reported they would be more inclined to purchase the brand's product or service after participating in a brand activation or experience... and 40% felt they become more loyal to the brand!" That's why Experiential Marketing has gone from a niche part of the marketing world to an industry projected to grow like crazy in the coming years. But while the numbers are showing this massive success, not many people in the industry are talking about how to execute them successfully. Why? Well, the category is still in development and there weren't many "experiences" going on over the last couple years (I wonder why!?) However, this is already changing as face to face events and hybrid experiences are back in full swing. That's precisely why Matt Kleinrock had to bring Joe Rivers from MC², one of LinkedIn's most well-known experiential marketing ambassadors, to the next episode of "Event Marketing: Redefined". They talked about: - How experiential marketing came to be. - Why this small niche will grow and globalize. - How to execute experiential marketing strategies and tactics - How Joe got into experiential marketing and why he thinks it's going to be one of marketing's most exciting trends for the future. So if you want to be one of the people who ride the wave of experiential marketing early and profit from a rising category, you DON'T want to miss this episode! Connect with Joe: On his LinkedIn: https://www.linkedin.com/in/joe-rivers/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined