EP 1005 Part 5 of 5 | Who Do Coffee Associations Really Serve? (Bruno Souza)

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email [email protected] to learn more.Episode DescriptionThis is episode 5 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza.In this final episode, we examine the role of coffee associations and whether they are serving the industry or themselves.Bruno shares firsthand experiences with cooperatives, certifications, and global organizations, challenging how power and financial incentives operate within the coffee ecosystem.Connect with Bruno Souza:Instagram: https://www.instagram.com/grandebruno/Academia do Café: https://www.instagram.com/academiadocafeZinho Café: https://www.instagram.com/zinhocafe.torraIf you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]