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Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up to the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry.Episode DescriptionThis is episode 3 of a 5-part series with Jan-Cort Hoban, founder of Mr. Hoban’s Coffee Roastery in Germany. In this series of The Daily Coffee Pro Podcast by Map It Forward, we’re discussing the myth of being big in the coffee business and questioning whether growth at all costs is actually sustainable in specialty coffee.In this episode, Lee and Jan-Cort tackle one of the biggest assumptions in the coffee industry: that success automatically means becoming bigger.Jan-Cort explains why he intentionally chose to remain a small roastery, even while many businesses around him chased rapid expansion, outside investment, and multiple locations.The conversation explores the hidden pressures that come with scaling, from staffing and operational complexity to debt, rent, investor expectations, and the emotional toll of carrying a larger business structure.Lee and Jan-Cort also discuss how social media has glamorized growth in coffee, why many owners feel pressured to constantly expand, and why downsizing should not be viewed as failure.This episode is a direct challenge to the idea that “more” automatically means “better.”For some businesses, staying smaller may actually be the thing that preserves quality, values, relationships, and sanity.Connect with Jan-Cort Hoban and Mr. Hoban’s Coffee Roastery here:• https://www.instagram.com/mr.hobans/ • https://www.mrhoban.com/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast. Email [email protected] to learn more.Episode DescriptionThis is episode 2 of a 5-part series with Jan-Cort Hoban, founder of Mr. Hoban’s Coffee Roastery in Germany. In this series of The Daily Coffee Pro Podcast by Map It Forward, we’re discussing the myth of being big in the coffee business and challenging many of the assumptions around growth, success, and sustainability in the coffee industry.In this episode, Lee and Jan-Cort talk openly about the reality of running a coffee business and why so many people underestimate how difficult this industry really is.The conversation explores the pressure that comes with trying to scale, the financial realities of operating in specialty coffee, and why social media often creates a distorted picture of what success in coffee actually looks like.Jan-Cort shares why he deliberately chose not to build a large company, why outside investment changes the relationship a business has with its values, and how growth often introduces pressure that ultimately impacts staff, producers, quality, and personal wellbeing.The episode also examines the growing influence of venture capital in specialty coffee, the emotional pressure business owners feel to constantly expand, and why many operators are beginning to rethink whether growth at all costs is really worth it.This is a conversation about redefining success before the industry forces you to.Connect with Jan-Cort Hoban and Mr. Hoban’s Coffee Roastery here:• https://www.instagram.com/mr.hobans/ • https://www.mrhoban.com/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is episode 1 of a 5-part series with Jan-Cort Hoban, founder of Mr. Hoban’s Coffee Roastery in Germany. In this series of The Daily Coffee Pro Podcast by Map It Forward, we’re discussing the myth of being big in the coffee business, why so many coffee entrepreneurs are chasing growth at all costs, and whether running a smaller, leaner business may actually be the smarter path forward in today’s coffee industry.In this first episode, Lee and Jan-Cort explore what motivates people to get into the coffee industry in the first place, and whether those motivations have fundamentally changed over the past two decades. Jan-Cort shares his journey from working in traditional coffee sales to building a values-driven coffee roasting business rooted in simplicity, direct relationships, and sustainability.The conversation dives into the rise of image-driven coffee businesses, the influence of social media and “coolness” culture in specialty coffee, and why so many business owners still misunderstand the connection between the café experience and the realities at origin. Jan-Cort also explains why he intentionally chose not to build a café empire, why he and his wife still run their roastery alone after more than 13 years, and how staying small has allowed them to remain connected to producers, customers, and their own quality of life.This episode also explores the growing movement of younger coffee producers building businesses at origin, the importance of running lean, and the tension between hyper-growth business models and more values-led approaches to coffee entrepreneurship.If you’ve ever wondered whether bigger really means better in coffee, this series is going to challenge a lot of assumptions.Connect with Jan-Cort Hoban and Mr. Hoban’s Coffee Roastery here:• https://www.instagram.com/mr.hobans/ • https://www.mrhoban.com/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorIf you find value in what we do at Map It Forward and would like to work with us or support the business, here are a few ways to get involved:• Work with us as your business advisors — [email protected] • Advertise on the podcast — [email protected] • Join our Patreon community — https://www.patreon.com/mapitforward • Subscribe to our YouTube channel — https://www.youtube.com/mapitforward • Or share this episode with someone who would benefit from itEpisode DescriptionThis is Part 5 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with Frida Deguise, founder of L.A Donuts and Frida’s Pies in Sydney, Australia.In this series, we’ve been talking about what no one tells you about running a small business.In this final episode, Frida shares her advice for small business owners trying to navigate the next three years, and it’s not theoretical.It’s practical, blunt, and based on what she’s already seeing happen.From rising costs and shrinking margins to shifting consumer behavior, Frida explains why the next phase of small business will require owners to become more disciplined, more aware, and far more strategic than before.She talks about the importance of understanding your numbers, cutting unnecessary costs, and not being fooled into spending money on tools, systems, or equipment that don’t actually serve your business.One of the strongest takeaways from this conversation is this - you don’t need everything, you need what works!This episode is about stripping business back to what matters, and making decisions that allow you to survive, not just grow.Connect with Frida Deguise, L.A Donuts, and Frida's Pies here:- https://ladonuts.com/ - https://www.instagram.com/fridadeguise/- https://www.instagram.com/l.adonuts/- https://www.instagram.com/fridas.pies/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up to the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry.Episode DescriptionThis is Part 4 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with Frida Deguise, founder of L.A Donuts and Frida’s Pies in Sydney, Australia.In this series, we’re talking about what no one tells you about running a small business.In this episode, we move beyond the internal challenges of running a business and look at what’s happening externally, specifically the economic pressure building across supply chains and consumer behavior.Frida shares what she is seeing in real time:• Suppliers changing how they operate.• Relationships being replaced by automation.• Credit tightening.• Stock shortages becoming more common.What’s striking is that, from her perspective, businesses are already feeling the pressure, but consumers haven’t caught up yet. That gap matters.Because while small businesses are absorbing rising costs, adjusting products, and trying to maintain customer loyalty, the underlying system is becoming more fragile.This episode is a grounded look at what’s happening beneath the surface, and why many small businesses are preparing for what comes next, even if the wider market isn’t paying attention yet.Connect with Frida Deguise, L.A Donuts, and Frida's Pies here:- https://ladonuts.com/ - https://www.instagram.com/fridadeguise/- https://www.instagram.com/l.adonuts/- https://www.instagram.com/fridas.pies/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast. Email [email protected] to learn more.Episode DescriptionThis is Part 3 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with Frida Deguise, founder of L.A Donuts and Frida’s Pies in Sydney, Australia.In this series, we’re talking about what no one tells you about running a small business.In this episode, we get into the hardest parts of owning a business, and this isn’t theoretical.Frida talks about the reality of managing people, the emotional toll of leadership, and the pressure that comes with being responsible for everything—especially when things go wrong.What stands out in this conversation is how much of the difficulty isn’t the product or the customers.It’s people, expectations, and the constant tension between trying to do the right thing and protecting your business.This episode is a direct look at what wears business owners down over time—and why so many don’t make it through.Connect with Frida Deguise, L.A Donuts, and Frida's Pies here:- https://ladonuts.com/ - https://www.instagram.com/fridadeguise/- https://www.instagram.com/l.adonuts/- https://www.instagram.com/fridas.pies/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 2 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with Frida Deguise, founder of L.A Donuts and Frida’s Pies in Sydney, Australia.In this series, we’re talking about what no one tells you about running a small business.In this episode, we move from the story of starting a business into the reality of running one.Frida shares what she expected business ownership to be, creating products, serving customers, and building something meaningful, and how quickly that expectation collided with reality.What she didn’t expect was everything else.Managing staff. Navigating regulations. Dealing with accountants, contracts, and compliance. Learning to trust people, and then dealing with what happens when that trust is broken.This episode is about the part of business no one prepares you for.Not the work, but the weight of responsibility, the emotional toll, and the constant pressure of being accountable for everything.Connect with Frida Deguise, L.A Donuts, and Frida's Pies here:- https://ladonuts.com/ - https://www.instagram.com/fridadeguise/- https://www.instagram.com/l.adonuts/- https://www.instagram.com/fridas.pies/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorNeed help with your business? Email us: [email protected] to learn more.Episode DescriptionThis is Part 1 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with Frida Deguise, founder of L.A Donuts and Frida’s Pies in Sydney, Australia.In this series, we’re talking about what no one tells you about running a small business.In this episode, Frida shares the journey that led her to becoming a small business owner, from working as a chef, to running a clothing business for over a decade, to accidentally discovering the idea that would become L.A Donuts.What makes this story different is how unplanned it was.Frida didn’t set out to build a donut business. She followed instinct, took risks, learned everything from scratch, and built something that resonated with customers almost immediately.From buying second-hand equipment to flying to the US to learn how to make donuts, this is a story about figuring it out as you go, and what happens when something actually works.Connect with Frida Deguise, L.A Donuts, and Frida's Pies here:- https://ladonuts.com/ - https://www.instagram.com/fridadeguise/- https://www.instagram.com/l.adonuts/- https://www.instagram.com/fridas.pies/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email [email protected] to learn more.Episode DescriptionThis is episode 5 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza.In this final episode, we examine the role of coffee associations and whether they are serving the industry or themselves.Bruno shares firsthand experiences with cooperatives, certifications, and global organizations, challenging how power and financial incentives operate within the coffee ecosystem.Connect with Bruno Souza:Instagram: https://www.instagram.com/grandebruno/Academia do Café: https://www.instagram.com/academiadocafeZinho Café: https://www.instagram.com/zinhocafe.torraIf you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorIf you find value in what we do at Map It Forward and would like to work with us or support the business, here are a few ways to get involved:• Work with us as your business advisors — [email protected] • Advertise on the podcast — [email protected] • Join our Patreon community — https://www.patreon.com/mapitforward • Subscribe to our YouTube channel — https://www.youtube.com/mapitforward • Or share this episode with someone who would benefit from itEpisode DescriptionThis is episode 4 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza.In this episode, we examine whether the coffee industry is approaching quality education the right way.Bruno shares strong views on certification systems, highlighting the gap between theoretical learning, and real-world experience. This episode challenges the idea that short-form certifications can create true expertise in coffee quality.Connect with Bruno Souza:Instagram: https://www.instagram.com/grandebruno/Academia do Café: https://www.instagram.com/academiadocafeZinho Café: https://www.instagram.com/zinhocafe.torraIf you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: [email protected] DescriptionThis is episode 3 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza.In this episode, we explore how the coffee industry communicates quality to consumers, and whether that communication is accurate.From competitions to certifications, this conversation challenges how quality is presented and whether these systems truly reflect what consumers are experiencing in the cup.Connect with Bruno Souza:Instagram: https://www.instagram.com/grandebruno/Academia do Café: https://www.instagram.com/academiadocafeZinho Café: https://www.instagram.com/zinhocafe.torraIf you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by the Map It Forward Community Monthly Discussion Group. Join our third tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community by signing up to the "Roasted Coffee" tier for 20 USD per month.Episode DescriptionThis is episode 2 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza.In this episode, we tackle one of the most misunderstood concepts in coffee: What is the difference between specialty coffee and good coffee?Bruno breaks down how scoring systems were created, why they exist, and where they fail. From historical grading systems to modern cupping protocols, this episode challenges the idea that “specialty” automatically means better.We also explore how calibration works, where subjectivity comes in, and why the industry continues to struggle with defining quality consistently across cultures and markets.If you’ve ever questioned how coffee is judged, this conversation goes straight to the core of it.Connect with Bruno Souza:Instagram: https://www.instagram.com/grandebruno/Academia do Café: https://www.instagram.com/academiadocafeZinho Café: https://www.instagram.com/zinhocafe.torraIf you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorIf you find value in what we do at Map It Forward and would like to work with us or support the business, here are a few ways to get involved:Work with us as your business advisors — contact us at [email protected] on the podcast — contact us at [email protected] our Patreon community — https://www.patreon.com/mapitforwardSubscribe to our YouTube channel — https://www.youtube.com/mapitforwardOr share this episode with someone who would benefit from itEpisode DescriptionThis is episode 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality.In this final episode, Lee and Lucia zoom out to look at the future of coffee supply, and the role regenerative management may play in it.This conversation brings together everything from the series: quality, scalability, environmental pressure, and the realities of farming systems under stress.Lucia explains how geopolitical instability, rising input costs, and climate pressure are already reshaping agriculture, and why regenerative systems may offer greater resilience in the face of these disruptions.We explore how farms that rely less on external inputs may be better positioned to withstand shocks, while highly dependent systems face increasing vulnerability.This is not a prediction. It’s a direction.And the question becomes: who is building systems that can adapt to what’s coming?Contact Lucia Reid here:LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/ Instagram: https://www.instagram.com/reidsramblesnroasts/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorIf you find value in what we do at Map It Forward and would like to work with us or support the business, here are a few ways to get involved:Work with us as your business advisors — contact us at [email protected] on the podcast — contact us at [email protected] our Patreon community — https://www.patreon.com/mapitforwardSubscribe to our YouTube channel — https://www.youtube.com/mapitforwardOr share this episode with someone who would benefit from itEpisode DescriptionThis is episode 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality.In this final episode, Lee and Lucia zoom out to look at the future of coffee supply, and the role regenerative management may play in it.This conversation brings together everything from the series: quality, scalability, environmental pressure, and the realities of farming systems under stress.Lucia explains how geopolitical instability, rising input costs, and climate pressure are already reshaping agriculture, and why regenerative systems may offer greater resilience in the face of these disruptions.We explore how farms that rely less on external inputs may be better positioned to withstand shocks, while highly dependent systems face increasing vulnerability.This is not a prediction. It’s a direction.And the question becomes: who is building systems that can adapt to what’s coming?Contact Lucia Reid here:LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/ Instagram: https://www.instagram.com/reidsramblesnroasts/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by the Map It Forward Community Monthly Discussion Group. Join our third tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world.Head to https://patreon.com/mapitforward to join the community.Episode DescriptionThis is episode 4 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality.In this episode, Lee and Lucia tackle one of the biggest questions in the industry: can regenerative agriculture actually scale?Lucia explains why this is not a straightforward yes or no. Regenerative systems are highly context-specific, meaning practices that work in one region may not work in another. This creates challenges when trying to apply regenerative approaches across large-scale supply chains.The conversation explores the realities of transitioning farms, including timeframes, financial risk, access to knowledge, and the need for localised solutions. We also examine the role of certification, incentives, and market demand, and whether the industry is currently set up to support this kind of transformation.This episode makes one thing clear: scalability is not about copying practices, it’s about building systems that can adapt.Contact Lucia Reid here:LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/ Instagram: https://www.instagram.com/reidsramblesnroasts/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Map It Forward Coffee Business Consulting Services. If you’re looking to build a more resilient coffee business, Map It Forward offers strategic advisory services to help you navigate challenges across pricing, supply chains, and growth. Email: [email protected] to learn more.Episode DescriptionThis is episode 3 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality.In this episode, Lee and Lucia discuss the results of Lucia's research.After defining regenerative management and unpacking what “quality coffee” actually means, Lucia shares what her research found when comparing farms across the regenerative spectrum.The answer is not simple.This conversation explores how regenerative systems influence coffee quality, not just in terms of cup score, but in consistency, resilience, and long-term production potential. Lucia explains how some regenerative farms showed strong quality outcomes, while others did not, highlighting that success depends on how systems are implemented, not just the label applied.We also explore the role of environmental factors, management decisions, and time in shaping outcomes. The findings challenge the assumption that regenerative automatically equals better quality, while also reinforcing that conventional systems are not necessarily more reliable in the long term.This episode is about evidence, not ideology.Contact Lucia Reid here:LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/ Instagram: https://www.instagram.com/reidsramblesnroasts/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: [email protected] DescriptionThis is episode 2 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality.In this episode, Lee Safar and Lucia tackle one of the most contested questions in coffee: what is “quality coffee”?Lucia breaks down the technical definition, covering physical quality, biochemical composition, and sensory characteristics, but quickly moves into the deeper issue: quality is not a universal standard.This conversation explores how different stakeholders across the supply chain define quality differently, from farmers and exporters to roasters and consumers, and how these definitions often conflict.We also examine the emergence of the Coffee Value Assessment (CVA) and the growing push to include intrinsic value, who grew the coffee, how it was produced, and the story behind it, as part of quality.The discussion challenges the idea that cup score alone defines quality and highlights the imbalance of power in how quality standards are set and imposed on producers.Ultimately, this episode reframes quality as something contextual, subjective, and deeply connected to both human and ecological systems.Contact Lucia Reid here:LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/ Instagram: https://www.instagram.com/reidsramblesnroasts/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is episode 1 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality.In this first episode, host Lee Safar and Lucia define what regenerative management actually means, and why it’s far more complex than the industry buzzword it’s often reduced to.Lucia shares insights from her research in Brazil, where she and her team studied coffee farms across a spectrum, from conventional to highly regenerative systems. What emerges is not a fixed definition, but a dynamic, context-specific approach grounded in soil health, biodiversity, and long-term system resilience.This conversation challenges the idea that regenerative agriculture is something you can standardise or certify in a simple way. Instead, it introduces regenerative management as a living system, one that depends on local ecosystems, farmer decision-making, and the interaction between environmental, social, and economic factors.The episode also explores the concept of management systems at different levels, from plot to farm to landscape, and the many stakeholders that influence how coffee is grown.This is the foundation for the rest of the series.Contact Lucia Reid here:LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/ Instagram: https://www.instagram.com/reidsramblesnroasts/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by the Map It Forward Community Monthly Discussion Group. Join our third tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world.Head to https://patreon.com/mapitforward to join the community.Episode DescriptionThis is episode 5 of a 5-part series with founder and co-owner of RAW Coffee Company , Kim Thompson, based in Dubai, UAE. In this series, we’re discussing what it means to steer your business through a crisis.In this final episode, Lee Safar and Kim Thompson explore how the current crisis could reshape the global coffee industry.This conversation connects everything, from supply chain disruption and rising costs to consumer behaviour and business survival, and looks at what may happen if these pressures continue.Kim shares her perspective on what businesses are likely to face, including closures, consolidation, and shifts in quality and pricing. The discussion also explores how pressure on producers will continue to increase, and how difficult decisions across the supply chain may impact the future of specialty coffee.This is not speculation for the distant future. Many of these changes are already underway.Contact Kim Thompson here:Instagram: https://www.instagram.com/rawcoffeecompany/Website: https://rawcoffeecompany.com/LinkedIn: https://www.linkedin.com/in/kimthompsonraw/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email [email protected] to learn more.Episode DescriptionThis is episode 4 of a 5-part series with founder and co-owner of RAW Coffee Company , Kim Thompson, based in Dubai, UAE. In this series, we’re discussing what it means to steer your business through a crisis.In this episode, Lee Safar and Kim Thompson explore how leaders navigate devastation while still identifying opportunities.Crisis forces difficult decisions, but it also tests values, identity, and leadership integrity.Kim shares how she approaches decision-making when there are no ideal options, and how she balances the emotional weight of what’s happening with the responsibility of leading a business. The conversation explores the importance of staying grounded, maintaining perspective, and continuing to look for opportunities, not from a place of optimism, but from necessity.This episode also highlights how businesses can adapt creatively, through new revenue streams, operational changes, and rethinking how value is delivered, while still holding onto what matters most.Contact Kim Thompson here:Instagram: https://www.instagram.com/rawcoffeecompany/Website: https://rawcoffeecompany.com/LinkedIn: https://www.linkedin.com/in/kimthompsonraw/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: [email protected] DescriptionThis is episode 3 of a 5-part series with founder and co-owner of RAW Coffee Company , Kim Thompson, based in Dubai, UAE. In this series, we’re discussing what it means to steer your business through a crisis.In this episode, Lee Safar and Kim Thompson explore how crisis fundamentally changes the way a business operates.What worked before no longer works the same way.Kim shares how supply chains become unpredictable, customer behaviour shifts, and pricing decisions become increasingly difficult. From rising costs to changing demand, this episode looks at how businesses are forced to rethink everything, from product offerings to purchasing decisions.The conversation also explores the pressure placed on relationships across the supply chain, particularly with producers, and how difficult decisions need to be made in order to survive, often with no ideal outcome.This is where crisis stops being reactive and starts becoming structural.Contact Kim Thompson here:Instagram: https://www.instagram.com/rawcoffeecompany/Website: https://rawcoffeecompany.com/LinkedIn: https://www.linkedin.com/in/kimthompsonraw/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: [email protected] DescriptionThis is episode 2 of a 5-part series with founder and co-owner of RAW Coffee Company, Kim Thompson, based in Dubai, UAE. In this series, we’re discussing what it means to steer your business through a crisis.In this episode, Lee Safar and Kim Thompson explore what actually happens inside a business when a crisis hits, and how leaders begin to adapt in real time.Kim shares how quickly things shifted from “business as usual” to uncertainty, and the immediate steps her leadership team took to respond. From closing operations temporarily to protect staff, to assessing risks across logistics, supply, and customer demand, this episode breaks down what crisis response looks like on the ground.The conversation also explores the importance of leadership presence, communication, and decision-making under pressure. Kim discusses how her team moved into daily strategy sessions, scenario planning, and worst-case forecasting—while still prioritising the safety and wellbeing of their people.This episode offers a practical look at how businesses adapt, not perfectly, but in motion.Contact Kim Thompson here:Instagram: https://www.instagram.com/rawcoffeecompany/Website: https://rawcoffeecompany.com/LinkedIn: https://www.linkedin.com/in/kimthompsonraw/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is episode 1 of a 5-part series with founder and co-owner of RAW Coffee Company, Kim Thompson, based in Dubai, UAE. In this series, we’re discussing what it means to steer your business through a crisis.In this episode, Lee Safar sits down with Kim Thompson to understand what the current situation feels like in real time as conflict unfolds across the region.Kim shares what daily life looks like for her, her team, and her community, living with constant uncertainty, safety alerts, and the emotional weight of what’s happening around them. From managing a team of over 80 people from multiple countries to supporting employees whose families are directly impacted, this conversation reveals the human side of running a business through crisis.This episode is not about strategy. It’s about reality, what it feels like to lead, to stay, and to carry responsibility when everything around you is uncertain.Contact Kim Thompson here:Instagram: https://www.instagram.com/rawcoffeecompany/Website: https://rawcoffeecompany.com/LinkedIn: https://www.linkedin.com/in/kimthompsonraw/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by the Map It Forward Community Monthly Discussion Group. Join our third tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world.Head to https://patreon.com/mapitforward to join the community.Episode DescriptionThis is episode 5 of a 5-part series with adjunct professor at the University of Pennsylvania and founder of ⁨@tonifarmersgarden⁩ , Toni Farmer. In this series, we’ve been discussing the evidence for regenerative agriculture and what it means for the future of global food systems.In this final episode, Lee Safar and Toni Farmer explore what it might look like to move toward a more resilient food system. The conversation brings together the themes from the series, soil health, climate pressure, geopolitics, and systemic barriers, and focuses on what practical steps can be taken moving forward.Toni discusses the importance of returning to certain agricultural practices that prioritise soil health and biodiversity, while also embracing technological advancements that can support more efficient and sustainable farming. The episode also explores the role of consumers, communities, and policy in shaping the future of food systems.This is not a conversation about quick fixes. It’s about understanding the complexity of the system and recognising where change is possible.Contact Toni Farmer here:Instagram: https://www.instagram.com/tonifarmersgarden/Patreon: https://www.patreon.com/cw/ToniFarmersGardenWebsite: https://tonifarmersgarden.com/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email [email protected] to learn more.Episode DescriptionThis is episode 4 of a 5-part series with adjunct professor at the University of Pennsylvania and founder of Toni Farmer’s Garden, Toni Farmer. In this series, we’re discussing the evidence for regenerative agriculture and what it means for the future of global food systems.In this episode, Lee Safar and Toni Farmer explore the barriers preventing regenerative agriculture from being widely adopted. While the evidence for regenerative practices continues to grow, the systems surrounding agriculture, from finance to policy to supply chains, are not designed to support the transition.Toni breaks down the structural challenges farmers face, including financial risk, lack of policy support, dependence on existing systems, and the influence of large institutions across agriculture. The conversation also explores how global markets, banking systems, and commodity pricing structures reinforce the status quo.This episode highlights a key tension: while regenerative agriculture may offer long-term resilience, the current system often makes it difficult, if not impossible, for farmers to adopt it without significant risk.Contact Toni Farmer here:Instagram: https://www.instagram.com/tonifarmersgarden/ Patreon: https://www.patreon.com/cw/ToniFarmersGarden Website: https://tonifarmersgarden.com/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: [email protected] DescriptionThis is episode 3 of a 5-part series with adjunct professor at the University of Pennsylvania and founder of ⁨@tonifarmersgarden⁩ , Toni Farmer. In this series, we’re discussing the evidence for regenerative agriculture and what it means for the future of global food systems.In this episode, Lee Safar and Toni Farmer explore how urgent the global food security situation really is. Building on the geopolitical pressures discussed in the previous episode, this conversation looks at how trade tensions, tariffs, and policy instability are accelerating risks across the food system.Toni explains how recent policy decisions have impacted farmers, disrupted trade relationships, and increased costs across agriculture. The discussion highlights how interconnected global systems are—and how quickly they can shift when trust between trading partners breaks down.We also explore the broader implications for food availability, pricing, and long-term stability, including how these pressures may reshape the way food is produced and consumed.Contact Toni Farmer here:Instagram: https://www.instagram.com/tonifarmersgarden/Patreon: https://www.patreon.com/cw/ToniFarmersGardenWebsite: https://tonifarmersgarden.com/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is episode 2 of a 5-part series with adjunct professor at the University of Pennsylvania and founder of Toni Farmer’s Garden, Toni Farmer. In this series, we’re discussing the evidence for regenerative agriculture and what it means for the future of global food systems.In this episode, Lee Safar and Toni Farmer explore how global geopolitics is already impacting food supply chains. From the war in Ukraine to disruptions in fertilizer production and shifting trade relationships, this conversation unpacks how interconnected the global food system has become—and how fragile it is.Toni explains how modern supply chains evolved, why efficiency has come at the cost of resilience, and how geopolitical instability is now creating ripple effects across agriculture. The discussion also looks at the rising cost of inputs like fertilizer and fuel, and how these pressures are impacting farmers’ ability to produce food sustainably.For the coffee industry, these dynamics are already being felt through rising costs, supply uncertainty, and increasing pressure across the value chain.Contact Toni Farmer here:Instagram: https://www.instagram.com/tonifarmersgarden/Patreon: https://www.patreon.com/cw/ToniFarmersGardenWebsite: https://tonifarmersgarden.com/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: [email protected] DescriptionThis is episode 1 of a 5-part series with adjunct professor at the University of Pennsylvania and founder of Toni Farmer’s Garden, Toni Farmer. In this series, we’re discussing the evidence for regenerative agriculture and what it means for the future of global food systems.In this episode, Lee Safar sits down with Toni Farmer to explore what the research actually says about regenerative agriculture. Drawing on long-term studies, including decades of trials from organisations like the Rodale Institute, Toni explains how regenerative systems compare to conventional agriculture in both yield and long-term sustainability.The conversation looks at soil health, the role of the microbiome, and how reliance on synthetic inputs has shaped modern agriculture. We also examine why farmers have become dependent on these systems, and what makes transitioning to regenerative practices both necessary and difficult.For those working across the coffee value chain, this discussion connects directly to current challenges including declining soil health, rising input costs, and increasing climate pressure.Contact Toni Farmer here:Instagram: https://www.instagram.com/tonifarmersgarden/ Patreon: https://www.patreon.com/cw/ToniFarmersGarden Website: https://tonifarmersgarden.com/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community.Episode DescriptionIn Part 5 of this 5-part series on The Daily Coffee Pro Podcast by Map It Forward, Carley Garner from Decarley Trading shifts the focus of the discussion from understanding the market to navigating it.Carley Garner shares practical ways coffee businesses can prepare for both best-case and worst-case scenarios in an environment defined by volatility.One of the key realities discussed in this episode is that in commodities markets, there are always winners and losers, and those outcomes are often interconnected.This makes preparation less about predicting outcomes and more about managing exposure.We explore hedging strategies, the role of cash flow discipline, and why complacency during good times is one of the biggest risks businesses face.The episode also introduces the idea of shared risk across the supply chain and whether there are ways for different stakeholders to work together to create more stability in an inherently unstable system.This is not about finding certainty.It’s about building resilience.Connect with Carley Garner and DeCarley Trading:https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/https://www.instagram.com/decarleytrading/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email [email protected] to learn more.Episode DescriptionIn Part 4 of this 5-part series on The Daily Coffee Pro Podcast by Map It Forward, Carley Garner from @Decarleytrading shares her outlook on where coffee prices may go in 2026, and why volatility does not always lead to the outcomes people expect.Rather than offering simple predictions, this episode focuses on how markets behave under stress.Carley explains how fear, panic buying, and positioning by large market participants influence price movements, often in ways that appear irrational to those outside the futures market.We also explore how seasonal patterns, supply expectations, and macroeconomic pressures interact, and why markets often move ahead of the reality they are pricing.A key theme in this episode is uncertainty.Not as something to avoid, but as something to understand and prepare for.If you are making decisions about pricing, purchasing, or risk exposure, this conversation offers a more grounded way to think about what may come next.Connect with Carley Garner and DeCarley Trading:https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/https://www.instagram.com/decarleytrading/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionIn Part 3 of this 5-part series on The Daily Coffee Pro Podcast by Map It Forward, Carley Garner from Decarley Trading gives us her take on one of the most difficult and emotionally charged questions in the coffee industry:Can the futures market ever support a fair price for producers?Carley Garner approaches this question from the perspective of how markets are designed to function, not how we might wish they functioned.Futures markets do not consider the cost of production. They do not aim to ensure fairness. They exist to facilitate risk transfer and price discovery between participants with opposing needs.This episode explores why that reality creates tension in coffee, where producers are often the least protected participants in the system.We also dive into concepts like backwardation, the role of large market participants, and whether there are practical ways to use the tools of the futures market while still working toward more stable and sustainable pricing structures.This is not a comfortable conversation, but it is a necessary one.Connect with Carley Garner and DeCarley Trading:https://www.decarleytrading.comhttps://www.linkedin.com/in/carleygarner/https://www.instagram.com/decarleytrading/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: [email protected] DescriptionIn Part 2 of this 5-part series on The Daily Coffee Pro Podcast by Map It Forward, Carley Garner from Decarley Trading expands the conversation beyond coffee to examine how geopolitical conflict is reshaping the broader commodities landscape, and what that means for coffee prices.When war enters the equation, the impact is rarely isolated. Energy markets react first. Oil and natural gas prices shift. Shipping routes become unstable. Insurance costs rise. And those changes cascade into agriculture, manufacturing, and consumer behavior.Carley explains why rising energy costs don’t just increase production expenses; they also influence demand. As fuel and food prices rise, consumers begin to make different choices, and those choices ripple back through the supply chain.This episode challenges the assumption that higher costs always lead to higher prices. In some cases, the opposite happens: demand weakens, credit tightens, and prices struggle under the weight of economic pressure.For coffee professionals, this is a critical lens: understanding that the biggest risks may not be at origin, but in the systems that connect production to consumption.Connect with Carley Garner and DeCarley Trading:https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/https://www.instagram.com/decarleytrading/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: [email protected] DescriptionIn this first episode of a five-part series on The Daily Coffee Pro Podcast by Map It Forward, Lee Safar sits down with commodities broker Carley Garner from @Decarleytrading to unpack one of the most misunderstood aspects of the coffee industry: how prices are actually determined.In coffee, there is a persistent belief that prices reflect supply and demand at origin. But in reality, the futures market is influenced by a far more complex mix of factors, including speculation, algorithmic trading, index funds, and macroeconomic positioning across commodities.Carley breaks down the relationship between fundamentals and speculation, explaining how these forces interact and why they can at times appear completely disconnected from what farmers, exporters, and roasters are experiencing on the ground.This episode also explores why hedging feels inaccessible to much of the coffee industry, how the futures market is designed to function, and why it often fails to serve the needs of smaller stakeholders.If you’ve ever questioned whether the C-Market reflects reality or is something happening around the coffee industry rather than for it, this conversation will give you a clearer framework for understanding how it actually works.Connect with Carley Garner and DeCarley Trading:https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/https://www.instagram.com/decarleytrading/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email [email protected] to learn more.Episode DescriptionIn the final episode of this 5-part series with Brazilian Coffee Agronomist Jonas Leme Ferraresso, we connect the dots between production, exports, tariffs, and global market behavior.Jonas explains why Brazil has exported significantly less coffee over the past year, how tariffs and logistics are shaping trade, and why the market may be underestimating supply constraints.We also explore the future of coffee farming, labor shortages, and whether the next generation will choose to stay in the industry.This episode brings everything together and highlights what the coffee industry should be paying attention to right now.Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: [email protected] DescriptionIn Part 4 of this 5-part series with Brazilian Coffee Agronomist Jonas Leme Ferraresso, we examine sustainability, regenerative agriculture, and agroforestry, and why certifications are not the solution many believe they are.Jonas shares practical insights into how farmers are adapting to climate pressure through diversification, biological inputs, and soil management.He also challenges the logic behind certification systems that often increase costs without improving outcomes.This is a grounded conversation about what actually works—and what doesn’t, when survival is on the line.Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: [email protected] DescriptionIn Part 3 of this 5-part series with Brazilian Coffee Agronomist, Jonas Leme Ferraresso, we explore how genetics, irrigation, and modern farming technology are shaping coffee production in Brazil.Farmers are investing heavily in new varieties, irrigation systems, and inputs to maintain yields, but these solutions come with increased costs and new risks.Jonas explains why higher-yield varieties require more resources, why irrigation is expanding, and why genetic innovation is not moving fast enough to keep up with climate change.This episode asks an uncomfortable question:Are we solving the problem, or making it more expensive to survive?Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community.Episode DescriptionIn Part 2 of this 5-part series, Brazilian Coffee Agronomist, Jonas Leme Ferraresso, breaks down what’s actually happening with Brazil’s 2026 coffee harvest.While market narratives suggest a strong or even record crop, the reality on the ground is far more complex.Jonas introduces the concept of “islands of production,” where some regions are performing well while others struggle, creating a misleading picture of total output.We also explore the growing role of robusta (conilon), climate pressure on arabica, and why recent weather improvements may benefit future harvests, not this one.If you’re making buying decisions based on headlines, this episode is essential listening.Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionIn this first episode of a five-part series, Lee Safar sits down with Brazilian agronomist Jonas Leme Ferraresso to explore how global conflict is already impacting coffee production in Brazil.From rising energy costs to fertilizer dependency and currency shifts, this conversation breaks down why it’s naive to assume coffee will remain unaffected by geopolitical instability.Jonas shares insights from the field across Brazil’s major growing regions, explaining how oil prices, nitrogen fertilizers, and global trade disruptions are directly influencing production decisions.This is not speculation. This is what farmers are dealing with right now.If you work anywhere in the coffee value chain, this episode will change how you think about risk.Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community.Episode DescriptionThis is Part 5 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.In the final episode of the series, Lee Safar explores what coffee businesses should be paying attention to as geopolitical conflict begins to reshape global trade systems.Rather than focusing on predictions, Lee encourages the industry to watch signals — measurable indicators that reveal how the crisis is evolving and how it may impact coffee supply chains.Four signals are particularly important.The first is shipping routes, including the Red Sea and Suez Canal. Changes in shipping routes, container availability, and freight costs can dramatically affect the movement of coffee around the world.The second signal is energy markets. Oil and natural gas prices influence fertilizer production, transportation costs, roasting energy expenses, and overall agricultural economics.The third signal is trade consolidation. As crises intensify, smaller businesses may struggle while larger companies expand their influence through acquisitions and market consolidation.The fourth signal is supply chain resilience. Businesses that diversify suppliers, maintain inventory buffers, and strengthen relationships across the supply chain will be better positioned to adapt.Lee argues that the coffee industry must broaden its focus beyond cup quality to include logistics, geopolitics, energy markets, and financial risk.Understanding these signals will help businesses make better strategic decisions as global uncertainty continues to unfold.Connect with Lee Safar and Map It Forward here:https://www.linkedin.com/in/leesafar/https://mapitforward.coffeehttps://www.instagram.com/leesafarhttps://www.instagram.com/mapitforward.coffee ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email [email protected] to learn more.Episode DescriptionThis is Part 4 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.In this episode, Lee Safar explores the macroeconomic ripple effects that global conflict can trigger across the coffee industry.War affects far more than the regions where fighting occurs. It disrupts the systems that power global trade — energy markets, shipping networks, financial systems, and currency stability.Lee breaks down three major economic forces already shaping the global response to the conflict.The first is oil and energy shocks. Rising oil prices affect nearly every aspect of the coffee industry, from fertilizer production and farm inputs to transportation, roasting energy costs, and food inflation.The second is freight inflation. As geopolitical risk increases, shipping insurance costs rise and logistics companies reroute vessels to avoid dangerous areas. These disruptions increase the cost of moving goods globally, including green coffee.The third is currency and financial volatility. Because coffee and oil are traded in US dollars, instability in currency markets can ripple across coffee-producing countries, affecting export pricing, producer income, and hedging strategies.These interconnected pressures create powerful inflationary forces throughout the coffee value chain.From rising farm input costs to higher freight prices and increased retail prices, the economic effects of conflict extend far beyond the battlefield.In the final episode of the series, Lee explores what the coffee industry should be paying attention to now in order to prepare for what may come next.Connect with Lee Safar and Map It Forward here:https://www.linkedin.com/in/leesafar/https://mapitforward.coffeehttps://www.instagram.com/leesafarhttps://www.instagram.com/mapitforward.coffee ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: [email protected] DescriptionThis is Part 3 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.In this episode, Lee Safar explores how geopolitical conflict exposes the uneven distribution of risk across the coffee supply chain.The coffee industry often speaks about producer vulnerability, but crises like this reveal how risk moves through every layer of the supply chain, from farmers and exporters to traders and roasters.Lee explains how producers may face indirect impacts through rising fertilizer costs, fuel price volatility, and export delays that strain already fragile farm economics.Exporters often carry the largest financial exposure during logistics disruptions. With coffee already purchased and contracts to fulfill, delays in containers, shipping schedules, and currency markets can create significant financial pressure, particularly for smaller exporters.Traders typically have more tools to hedge against volatility, while farmers increasingly use supply and demand dynamics to manage risk by delaying sales when prices are unfavorable.Roasters and downstream buyers ultimately feel the cumulative effect of disruptions earlier in the supply chain, including rising freight costs, unpredictable arrivals, stock shortages, and pricing instability.The episode highlights the importance of understanding risk across your entire supply chain and strengthening relationships with partners who can navigate uncertainty together.In the next episode, Lee explores the economic domino effect of geopolitical conflict across the coffee industry.Connect with Lee Safar and Map It Forward here:https://www.linkedin.com/in/leesafar/https://mapitforward.coffeehttps://www.instagram.com/leesafarhttps://www.instagram.com/mapitforward.coffee ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 2 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.In this episode, Lee Safar explores the shipping system that moves coffee around the world and explains why disruptions in West Asia could have significant implications for the global coffee industry.Approximately 80–90% of global trade moves by sea, and coffee is deeply dependent on those maritime logistics systems.Lee explains the importance of several key trade routes that shape global coffee movement, including the Strait of Hormuz, Bab al-Mandeb, and the Suez Canal. These waterways connect Africa, Asia, and Europe and carry enormous volumes of global trade.When shipping routes become unstable due to conflict, ships may be forced to reroute around the Cape of Good Hope, adding thousands of nautical miles and weeks of travel time. This increases fuel costs, freight prices, insurance premiums, and supply chain uncertainty.The episode also explores why these disruptions affect different coffee supply chains differently. Coffee moving from East Africa and Asia toward Europe relies heavily on the Red Sea corridor, while some Latin American routes may be less directly affected.Understanding these logistics systems is essential for coffee professionals trying to navigate the uncertainty created by geopolitical conflict.In the next episode, Lee explores who is likely to be hit first in the coffee value chain as these disruptions unfold.Connect with Lee Safar and Map It Forward here:https://www.linkedin.com/in/leesafar/https://mapitforward.coffeehttps://www.instagram.com/leesafarhttps://www.instagram.com/mapitforward.coffee ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: [email protected] DescriptionThis is Part 1 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.In this solo episode, Lee Safar explores why geopolitical conflict has a direct and immediate impact on the coffee industry.Coffee is one of the most globally traded commodities in the world. While we often think of coffee as an agricultural product, the reality is that coffee moves through a much larger system that includes energy markets, global shipping routes, and financial trade systems.When conflict emerges in regions that sit at the centre of global trade — particularly in West Asia — the ripple effects move quickly through those systems.In this episode, Lee explains three key systems that shape how coffee moves around the world:• Energy and fuel markets• Global shipping routes and maritime trade corridors• Trade finance and the banking systems that support global commodity marketsUnderstanding these systems is essential for anyone working in coffee today. As conflict unfolds in one of the most strategically important regions for global shipping and energy, the coffee industry will likely experience ripple effects across pricing, logistics, and supply chains.This episode sets the foundation for the rest of the series, where we’ll explore the shipping crisis, the economic domino effects across the coffee value chain, and what coffee professionals should be paying attention to as global conditions evolve.Connect with Lee Safar and Map It Forward here:https://www.linkedin.com/in/leesafar/https://mapitforward.coffeehttps://www.instagram.com/leesafarhttps://www.instagram.com/mapitforward.coffee ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community.Episode DescriptionThis is Part 5 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld Coffee Farms and President of the Australian Grown Coffee Association.In this final episode, Rebecca explains how the Australian coffee industry is entering a new phase of development.For decades, Australian farms relied on just a small number of coffee varieties. Today, growers are participating in global research programs testing dozens of Arabica varieties to determine which ones perform best in Australian conditions.The discussion also explores Australia’s strict biosecurity protections, which have kept major coffee diseases out of the country while also limiting access to new plant genetics.Rebecca shares how new varieties, collaborative research programs, and new growers entering the industry may shape the future of coffee production in Australia.The episode closes with a reflection on the importance of land stewardship, regenerative farming practices, and leaving the farm healthier for the next generation.Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email [email protected] to learn more.Episode DescriptionThis is Part 4 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld Coffee Farms and President of the Australian Grown Coffee Association.In this episode, we explore the relationship between biological farming practices and coffee quality.Rebecca explains how regenerative agriculture focuses on improving soil health through microbial diversity, compost systems, cover crops, and reduced chemical inputs. These biological systems encourage beneficial microbes that help unlock nutrients and deliver them to plants. The conversation also explores practical techniques being tested on Australian coffee farms, including worm composting, compost teas, wood-based compost, and agricultural waste streams used to build soil fertility.These approaches are part of a growing movement in agriculture focused on building resilient farming systems that support long-term productivity and potentially influence crop quality and flavor.In the final episode of the series, we explore the economics and future of Australian coffee farming.Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 3 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld Coffee Farms and President of the Australian Grown Coffee Association.In this episode, Rebecca explains the major structural and economic challenges facing Australian coffee farmers.Land in Australian coffee regions can cost millions of dollars, and farmers must invest heavily in equipment, processing infrastructure, and labour just to operate. Australia also lacks cooperative processing systems common in other coffee-producing countries, which means smaller growers often struggle to access harvesting equipment or mills.The conversation also explores labour costs, regulation, harvest timing challenges due to rainfall patterns, and the economic reality that many coffee farms must rely on value-added businesses like roasting in order to remain financially sustainable.This episode offers an honest look at why producing coffee in Australia is so challenging — and why those challenges reflect broader economic pressures across the global coffee industry.Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: [email protected] DescriptionThis is Part 2 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld’s Coffee Farms and President of the Australian Grown Coffee Association.In this episode, we move from history into the present and explore what makes Australian-grown coffee distinct in the cup.Rebecca explains how coffee in Australia is grown in a cooler subtropical climate rather than in the tropical environments that define most coffee-producing countries. In regions such as northern New South Wales and parts of Queensland, coffee grows in rich volcanic soils and ripens over an extended cycle of around eleven months, which contributes to sweetness and flavor development in the fruit.She describes the taste profile often associated with Australian-grown coffee as naturally sweet, chocolate-forward, and berry-like, with differences emerging between regions depending on climate, soil, and local conditions. The conversation also explores how some Australian coffees share similarities with certain Kenyan and Hawaiian coffees, while still expressing a distinctly Australian terroir. We also examine the relationship between landscape and farming practicality. Because many Australian coffee farms are located on rolling land rather than steep mountain slopes, some are able to use machinery in ways that would not be possible in many traditional coffee-growing regions. Rebecca explains why that matters economically, particularly in a high-cost producing country. The episode also introduces the varietals that have historically been grown in Australia, including K7 and Catuai, and discusses how newer cultivar trials are helping growers understand which varieties may be best suited to future Australian production. We also touch on processing methods, with Rebecca explaining why wet processing has traditionally been used in much of Australia due to the local rainfall patterns and lack of long dry harvest windows. This conversation provides a deeper understanding of how climate, soil, altitude-equivalent conditions, varietals, and farm infrastructure all combine to shape the flavor and farming reality of Australian-grown coffee.In the next episode, we explore the challenges Australian coffee farmers are facing right now, including costs, climate, scale, and the pressures shaping the future of the industry.Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: [email protected] DescriptionThis is Part 1 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld’s Coffee Farms and President of the Australian Grown Coffee Association.For many people in the global coffee industry, the idea that coffee is grown in Australia still comes as a surprise. Yet modern coffee farming in Australia has been developing for more than four decades.In this episode, Rebecca explains how the modern Australian coffee industry began in the 1980s, when a small number of growers in northern New South Wales and far north Queensland began planting Arabica coffee commercially. She shares how her own family became part of that movement, planting coffee behind Byron Bay and helping establish one of the early farms in the region. The conversation also reaches further back into history, examining Australia’s little-known coffee-growing past in the late 1800s and early 1900s, when coffee was grown successfully enough to win awards in Europe before the industry faded. Rebecca explains how that historical record gave early growers confidence that quality coffee could once again be grown in Australia. We also explore what made Australia’s coffee sector different from the beginning. Many of the early growers were not generational farmers but people entering agriculture after careers in other industries. That shaped the way farms developed, how value-adding became part of the business model, and why some growers moved into roasting and direct sales rather than simply exporting green coffee. Rebecca also reflects on how Australia’s volcanic soils, cooler subtropical climate, and longer ripening periods created the foundation for a distinctive coffee-growing environment. At the same time, high labour costs and rising land values made profitability far more challenging than in many traditional producing countries. This episode sets the foundation for the series by explaining where Australian coffee farming came from, why it remains relatively small, and why it matters in the wider global conversation about coffee origins, value creation, and farming viability.In the next episode, we look at where Australian coffee is today, focusing on terroir, climate, varietals, and the distinct flavor profile of Australian-grown coffee.Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email [email protected] to learn more.Episode DescriptionThis is Part 5 of a five-part series with Carol Salloum, cofounder of 3Tomatoes and Almond Bar in Sydney, Australia. In Surviving 2025 and 2026 as a Café Owner, we have explored volatility, pricing pressure, loyalty, systems, and leadership.In this final episode, we examine the secret sauce behind long-term café success. Carol shares how strong systems create consistency, why operational cadence matters, and how genuine hospitality cannot be faked. We discuss the cultural roots of Syrian hospitality, the importance of presence and example-setting as an owner, and why small invisible details shape the customer experience.The conversation explores the difference between mechanical service and heart-driven hospitality, and why businesses built on values and generosity outlast trend-driven venues.Connect with Carol Salloum and 3Tomatoes here:https://www.instagram.com/3tomatoesau/https://www.3tomatoescafe.com/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]

Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: [email protected] DescriptionThis is Part 4 of a five-part series with Carol Salloum, cofounder of 3Tomatoes and Almond Bar in Sydney, Australia. In Surviving 2025 and 2026 as a Café Owner, we examine how hospitality businesses endure volatility and uncertainty.In this episode, we focus on what business owners must prioritise moving into 2026. Carol reflects on surviving the GFC, Sydney’s lockout laws, and COVID, and explains why the ability to pivot is fundamental to longevity.We explore why raising prices endlessly is not sustainable, why retaining customer volume and loyalty can matter more than chasing higher margins, and why owner presence is critical. Carol shares how leading by example, building strong systems, and maintaining genuine connection with customers creates resilience in times of crisis.The conversation also challenges hype-driven business models and highlights why values-driven hospitality remains the most durable strategy in volatile environments.Connect with Carol Salloum and 3Tomatoes here:https://www.instagram.com/3tomatoesau/https://www.3tomatoescafe.com/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]