Ep 102 | How to Maximize ROI in Event Marketing With François Fournier

With the return of in-person events, companies are under intense scrutiny to prove that every dollar spent is driving tangible results. But, calculating and maximizing ROI isn't just about tallying up sales numbers—it's about understanding the deeper impact of every conversation and interaction that happens at your events.So we’ve brought in François Fournier, Director of Global Events at DTN and a seasoned event marketing strategist with over 20 years of experience. François, who oversees around 75 trade shows and conferences annually, shares his insights and unique methodology, including the concept of the "Cost of Conversations.”François and Matt dive into:✅Discovering why not all event interactions are created equal and how to measure the true impact of meaningful business conversations.✅How François's method can help you work backwards from desired outcomes to create a focused and effective event plan.✅The common mistakes companies make when calculating ROI and how to avoid them to ensure your event dollars are well spent.If you’ve ever felt overwhelmed by the complexity of proving your event’s ROI, or you’re eager to fine-tune your strategy in this post-pandemic landscape, this episode is exactly what you need!Connect with FrançoisOn his LinkedIn: https://www.linkedin.com/in/francois-fournier-ctsm-cem-15981120/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined