Ep. 102 - Unlocking The Power of Digital Marketing with Mindy Weinstein

Ben Glass first met Mindy when she worked for Foster Web Marketing.And today another really great interview is going to be fun because I'm catching up with an old friend of mine, mindy Weinstein. And I first met Mindy over a decade ago when she was working with my friend, Tom Foster at Foster Web Marketing here in Fairfax. She then left there, left Tom's business over a decade ago, but we knew each other for a couple of years and did events and taught lawyers how to market stuff. And now I'm catching up to her and in the interim she's become famous in her space, particularly in the digital marketing space. She's the author of a cool book called the Power of Scarcity Leveraging Urgency and Demand to Influence Customer Decisions, and she speaks a bunch. And then I found out she's living in Arizona. So maybe next year at the summit, when we're bringing it to Arizona, we can convince Mindy to come over and share some ideas with us. In this episode we catch up a bit on our respective journeys through the marketing world. Mindy has worked for some very big companies, but now runs her own business, as do many who have appeared on this podcast.  Get a glimpse into Mindy's world and understand how she has seamlessly melded past methods with contemporary advancements to create an impact in the digital era. Don't miss out on this electrifying episode!Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.