Ep 103: Grassroots to growth, starting out from scratch

In this episode, I sit down with someone very special—my wife, Louise. She’s typically behind the scenes, but today, she’s sharing her journey of navigating sales, marketing, and growing her own ventures. We dive into her experience with "The Shared Table," a community supper club that brought strangers together to cook and connect, as well as her role in driving growth for our print business. Louise talks about the challenges of starting something from scratch, how she found her audience through grassroots marketing, and the power of building real relationships. She shares how tapping into local networks and being genuine with her audience helped her grow a loyal customer base organically. This conversation isn’t just about business—it’s about creating something bigger than just profit. If you’re a business owner trying to figure out how to connect with your market, or if you’re looking for a more community-driven approach to success, this episode is packed with practical takeaways. Join us as we discuss why trust, longevity, and getting out into the real world are key to building a sustainable business. And hey, if you want to hear more from Louise, let me know! If we get lots of comments and subscriptions, I’ll bring her back to talk about launching her nutrition business and all the ups and downs that come with it.   --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------