Expert In Demand Podcast With Dean Seddon

How Do You Get Buyers to Choose You? How do you get buyers to choose you, prefer you, and want to work with you specifically? In this episode of Expert In Demand, I break down how I use LinkedIn and Social Selling to create buyer preference and help potential clients feel that you are the right fit for them. One of the biggest advantages of Social Selling is that you can shape what buyers know, understand and believe about you before a sales conversation ever happens. Your LinkedIn presence gives people repeated exposure to you, your thinking, your expertise, your approach and the results you help people achieve. But visibility alone is not enough. I explain the role of the mere exposure effect and why repeated exposure can help people become more familiar with you. If you want that familiarity to turn into preference, you have to help people feel the fit. For someone to choose you, they need to feel that you are the right person for them, that you understand their specific situation, that you understand how it feels, that you understand the future they want, that you have helped people like them before, and that your way of getting them there makes sense. This is where LinkedIn and Social Selling become so powerful. Your activity on LinkedIn should not simply be about posting content or generating engagement. It should help potential buyers understand who you are, what you stand for, who you help, the problems you solve, the outcomes you create and how you work. In this episode, I break down the key things buyers need to see from you through your LinkedIn presence and Social Selling activity: Who you are and whether they can relate to you That you understand their specific problem and situation That you understand how that problem affects them personally That you understand the future or outcome they actually want That you have helped other people like them That you have a clear methodology for getting them from the problem to the outcome I also explain why having a methodology matters. Making a claim about the result you can create is one thing, but showing buyers your process, journey and proof gives them greater confidence in choosing you. That is what effective Social Selling on LinkedIn should do. It should build familiarity, create preference and help potential buyers feel the fit before they ever speak to you. If you are an expert, consultant, coach or business owner using LinkedIn to attract clients, this episode will help you think differently about your LinkedIn presence and understand how Social Selling can make you the person buyers want to choose. Expert In Demand is hosted by Dean Seddon, LinkedIn and Social Selling Expert, and explores how experts can use LinkedIn, Social Selling and personal positioning to become more visible, more relevant and more in demand.

In this episode, I sit down with Dave Falkner, who's spent years at Maverrik moving from graphic design into sales and now trains sales teams and business owners on LinkedIn all over the world. Dave walks through his journey from hand-folding 20,000 letters as a print apprentice to closing hundreds of thousands of pounds in sales with zero formal training, and shares exactly what's worked for him along the way. You'll hear about: ✅ Why Dave dropped the scripted, automated approach and started messaging people like an actual human ✅ The real reason outreach fails (hint: it's not that people hate being messaged) ✅ Why trying to appeal to everyone quietly kills your personal brand, and what to do instead ✅ How to handle rejection and backlash without letting it stop you from posting or reaching out ✅ Why fake reviews and bought testimonials have made genuine curiosity more valuable than flexing credentials If you're trying to get more out of LinkedIn without relying on the same tired tactics everyone else is using, this conversation is full of practical, honest insight from someone doing it every day. 👍 If you enjoyed this episode, don't forget to like, comment, share, and subscribe for more conversations on social selling and growing your business on LinkedIn.

In this episode, Dean sits down with India Henders, who's been with Maverrik for almost six years and has helped hundreds of clients build real pipeline on LinkedIn. India walks through her journey from cold calling 100 people a day in a marketing agency to becoming one of the most effective social sellers on the team, and shares exactly what's worked for her along the way. You'll hear about: ✅ Why Loom videos became India's favourite outreach tool, and how she uses them to stand out from generic pitches ✅ The biggest hurdle clients face on LinkedIn (hint: it's not strategy) ✅ Why generalizing your offer quietly kills your results, and what to do instead ✅ How to handle backlash or a post that doesn't land the way you hoped ✅ India's quickfire advice for getting clients from LinkedIn If you're trying to get more out of LinkedIn without living on the phone, this conversation is full of practical, honest insight from someone doing it every day.

In this episode, I sit down with Maggie Olson, who calls what she does magnetic conversations, and who's spent the last 20 years learning how to turn everyday conversations into referrals, collaborations, and clients across three completely different industries. We talk about how Maggie built a referral-only photography business from scratch at 21, then went on to scale and eventually close a yoga studio, before moving into business coaching, and why she believes the same conversation skills carried her through every pivot. Maggie explains why the coaching industry rarely teaches the business side of coaching, and how a simple offer audit often reveals that people are underpricing, under-leading, or unclear on how many leads they actually need to hit their income goals. We get into why getting good at conversation reduces how many leads you need altogether, and why so many business owners avoid their own DMs even though that's often where real qualification happens. Maggie shares the story of forcing herself to go live every single day for a month after closing her yoga studio, and how that process of showing up, even with zero engagement, was what built the self-trust needed to build trust with others. We also discuss conviction: why an offer that you wouldn't buy yourself is nearly impossible to sell convincingly, and why giving one offer real time to work matters more than constantly reinventing it. Towards the end, Maggie shares how she now helps people through a free offer audit, a paid strategy call, and longer term one-to-one work, and why most of her clients only need that initial roadmap to go and execute. If you are trying to get better at turning conversations into clients, questioning whether your offer really has your full conviction, or thinking about how to build a business around genuine relationships rather than reach, this episode will give you a lot to work with. How I help you I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline. I do this through 3 vehicles Social Selling Accelerator (https://maverrik.io/social-selling-accelerator/) - A six month implementation programme with 1:1 coaching. One Day Intensive (https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ) - I work with you and your team 1:1 at your offices. Public classes (https://maverrik.io/live-events/) - I host public workshops across the US and UK No paid ads. No pushy tactics. No posting every day. Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60. If you'd like to know more schedule a call here. (https://www.deanseddon.io/winclients) Who is Dean? If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.

In this episode, I sit down with Helen Tudor, a LinkedIn coach and spiritual business mentor who has spent ten years building her personal brand, and who returned to the podcast five years after her first appearance to talk about the reinvention she is going through right now. We talk about how she got into LinkedIn out of sheer necessity, £90,000 in personal debt as a single mum, looking for ten local clients at £250 a month, and why the platform's core mechanics have never really changed even as everything around it has. Helen explains why almost every stuck business, whatever the size or budget, comes back to the same missing piece: a genuine, specific understanding of who the ideal client actually is. Not a vague audience, but a real person you can name and speak directly to. We get into why saying no to money is one of the hardest and most important shifts a business owner makes, and why chasing every opportunity that comes your way keeps you exactly where you are. Helen shares the financial rollercoaster of 2020 to 2021, making a million pounds one year and 564,000 pounds the next, and how that instability eventually led her away from launches and challenges towards deeper, more aligned work. We also discuss the three things that determine whether someone actually follows through on advice: energy, personality and bandwidth, and why telling people what to do rarely works if you have not accounted for all three. Towards the end, Helen talks about her book, Ideal Client Attraction and Spiritual Practice, why she wrote it in five days, and why she gives it away for free to anyone building a business. If you are thinking about repositioning your business, trying to get clarity on who you actually serve, or working through what your next era looks like, this episode will give you a grounded, honest way to think it through. How I help you I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline. I do this through 3 vehicles Social Selling Accelerator (https://maverrik.io/social-selling-accelerator/) - A six month implementation programme with 1:1 coaching. One Day Intensive (https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ) - I work with you and your team 1:1 at your offices. Public classes (https://maverrik.io/live-events/) - I host public workshops across the US and UK No paid ads. No pushy tactics. No posting every day. Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60. If you'd like to know more schedule a call here. (https://www.deanseddon.io/winclients) Who is Dean? If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.

In this episode, I sit down with Flo LaBrado, an executive leadership coach who spent 27 and a half years in telecommunications and technology, 25 of those in leadership, before leaving corporate life to build her own coaching practice. We talk about the gradual process of getting clear on her own values, strengths and relationship with work, and how that clarity gave her more courage than the fear of starting something new. It was not one galvanising moment. It took around seven to eight months between getting serious about her strategy and opening for business. Flo explains how she worked out exactly who she wanted to serve, not just a vague audience but people with a specific problem or goal. Through months of unpaid coaching and practising how she talked about her work at networking events, she learned to notice when she felt energised and connected versus when she was just saying what she thought people wanted to hear. We get into the shift from having your professional identity tied to an organisation to owning it yourself, and why that distinction matters so much when your company's identity can change but your own purpose should not. Flo shares the fear that comes with self-promotion, particularly for people who feel uncomfortable stepping into their own authority, and how reframing content as being in service to others helped her move past it. We also discuss why depth of trust matters more than reach. Flo explains why relying on the hundred or so people who deeply trust you creates a stronger business than chasing volume, and why consistency across everything you put out, from your writing to your images, is what makes people feel safe enough to trust you. Towards the end, Flo shares the exercise she uses with every client to help them get clear on their values: thinking back to a moment when everything in life felt right, and identifying what was actually present in that moment. If you are thinking about leaving a corporate role, building a coaching or consulting practice, or trying to work out who you actually want to serve, this episode will give you a practical way to think it through. How I help you I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline. I do this through 3 vehicles Social Selling Accelerator (https://maverrik.io/social-selling-accelerator/) - A six month implementation programme with 1:1 coaching. One Day Intensive (https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ) - I work with you and your team 1:1 at your offices. Public classes (https://maverrik.io/live-events/) - I host public workshops across the US and UK No paid ads. No pushy tactics. No posting every day. Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60. If you'd like to know more schedule a call here. (https://www.deanseddon.io/winclients) Who is Dean? If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.

I went down the self-absorbed rabbit warren of Googling myself this week, and what came back changed how I write. Past the usual Companies House stuff, there was a snippet: my net worth. So I clicked. And Gemini told me, accurately, that I run Maverrik, roughly what the business turns over, and what my target is for this year. It knew my goal. Not because it hacked anything, but because I'd been posting about it on LinkedIn for months. My own posts had become training data. That's the thing I don't think enough of us have caught up with. In the old world, I posted on LinkedIn and it stayed on LinkedIn. That's over. Everything I write is being hoovered up and spat back out in ChatGPT, Gemini and Claude, to people who are checking me out before they'll ever get on a call with me. And they are checking. Buyers have never been more sceptical. Reviews can be faked, engagement can be faked, entire people can be faked. Before anyone invests with you, they want reassurance you're not the latest in a long line of chancers. So I asked myself a blunt question: what evidence am I actually leaving? I can't post "I'm really good at what I do" and hope the machines repeat it. I have to weave in the proof: the 25 years, the 500 people trained one-to-one, the 25,000 in sales teams, the 150,000 who've been through some form of training with me over 14 years of social selling. In this episode I talk about how I've changed what I publish, and why I've stopped leaning on AI to write the things I want to last. I share the "public journal" approach I use when a client won't let me name them, why PR and blogs are about to matter far more than tips posts, and the simplest place to start if you haven't got a blog at all. It's the easiest thing in the world to skip. That's exactly why it's worth doing.   Who is Dean? If you're new here, I'm Dean Seddon, a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.

  In this episode, I share seven toxic habits that stopped my business growing, slowed my progress, cost me money and made running the business harder than it needed to be. These are not habits I have observed from a distance. I have done every one of them. I talk about how comparing myself with competitors damaged my confidence and pushed me towards changing things for the wrong reasons. I was comparing the messy reality of my business with the polished version of theirs that I could see online, without knowing what was really happening behind the scenes. I also explain why chasing trends and looking for secret tactics is a trap. Trends change, algorithms change and technology changes, but people do not. The more deeply I understood my customers, the less I needed to rely on the latest tactic. That lesson has shaped how I think about business growth and social selling. Another habit was searching for the answer instead of making a decision. I spent too long looking for certainty when what I really needed to do was assess the options, make the best choice I could and move forward. I also share how half-hearted commitment delayed one of my biggest ideas for years. I wanted the outcome, but I had not committed to the work required to create it. I explain why real progress often means going beyond the point where it feels comfortable and giving an idea the time, attention and energy it needs. I cover the danger of waiting until a situation hurts before taking action, confusing busyness with productivity and spending time on work that feels good but has little impact. I also talk about the cost of repeatedly fixing immediate problems instead of dealing with their root cause. The biggest lesson is that growth does not come from reacting to whatever appears in front of you. It comes from making decisions, committing to the right work and building systems that move the business forward. If you are relying on referrals, struggling to create consistent growth or trying to make social selling work, this episode will help you recognise the habits that may be holding you back.   How I help you I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline. I do this through 3 vehicles Social Selling Accelerator - A six month implementation programme with 1:1 coaching. One Day Intensive - I work with you and your team 1:1 at your offices. Public classes - I host public workshops across the US and UK No paid ads. No pushy tactics. No posting every day. Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60. If you'd like to know more schedule a call here.   Who is Dean? If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.

In 2018, I stopped trying to sell everything and focused on one clear LinkedIn offer. Within four months, the business was generating £30,000–£40,000 a month, and that decision helped me make my first million. In this episode, I explain why too many offers create confusion for you and your buyers, how focus improves your marketing, and why predictable revenue should come before diversification. You will also learn how to choose the right offer, position it for LinkedIn, and avoid using cheaper products or new services to disguise a messaging problem.   Who is Dean Seddon? Dean Seddon is a global social selling expert with 15 years’ experience helping sales teams, consultants and business owners generate revenue through LinkedIn and social selling. Through Maverrik, he has trained more than 25,000 salespeople and business owners and helped clients generate over $100m in revenue. 

If you get most of your business from referrals, this episode is for you. Being referral dependent feels comfortable, but it means you're relying on someone else's trust to bring you clients, and you don't control how or when that happens. In this episode I explain why that's a risky place to be and what to build instead. I walk through the three-circle ecosystem I use with my clients: Pipeline circle: the 50 leads and live conversations that give you consistent future revenue Trust circle: the 200 people who trust you deeply enough to buy from you Visibility circle: the 1,000 people in your target audience who know your name and recognise your face I share why these numbers matter and how getting them right gives you predictable leads instead of feast and famine. I also talk about my own approach to social selling, why I believe in always building trust ahead of where you want to be, and how I learned this the hard way when my first business ran out of leads. If you want consistent clients without becoming a full-time salesperson, this is the practical way to think about it.

Walk into a Rolex shop and try to buy the watch everyone wants. You can't. There's a waitlist. That scarcity is exactly why they can charge what they charge and choose their terms. Your business can work the same way. In this episode, I take apart the most logical trap I see expert-led businesses fall into: "I only need one or two clients, so why do all this marketing?" Whether you're a consultant, a professional services firm, or a solo expert, my answer is the same. Your content, LinkedIn, and email list were never meant to land the next client. They're there to build a waitlist. More demand than you can supply. That's what protects your pricing, weathers any downturn, and puts you in control of who you work with and what you charge. I'll explain why a single client is a fragile foundation, how excess demand lets you walk away from bad-fit work without flinching, why even 0.1% of your niche would overwhelm you, and what the "infrastructure" behind a waitlist actually is. It's simpler and far less icky than funnels and chasing virality. If lead generation feels like banging your head against a wall, this is the shift that turns you into the Rolex of your niche: the one people wait for.

Take the quiz: https://www.5pathstogettingclients.co.uk/quiz Discover a focused system to add $10,000/month from LinkedIn without a huge audience or endless activity. Learn how 30 minutes a day, the right high-ticket offer, and the right setup can create a steady pipeline of clients. Episode highlights: build a single $5K offer, pre-sell it through your profile and content, and use a simple pipeline (Leads → Appointments → Proposals → Deals). Plus five proven lead channels—demand-creation content, email/newsletter, relationship-led selling, hyper-targeted outreach, and live webinars—and how to pick one to master.

People have been telling me the same thing. Summer's coming, projects are coming to an end, new ones aren't starting until September, and they've got a gap to fill. In this episode, I'm sharing five simple ways to drum up business right now without cold calling, paid ads or spending hours and hours on marketing. These are practical strategies you can put into action straight away using your computer, the internet and your social channels. If you've got a quiet patch coming, or it's already here, this episode will show you some of the quickest levers you can pull to create more conversations, more opportunities and more business.

In this episode, discover why repeating a simple, emotionally resonant message is essential to getting noticed and winning clients. Learn how the mere exposure effect, low cognitive load, and owning a memorable slogan—like successful political campaigns and famous brands—help build familiarity and trust so prospects are more likely to choose you. Use consistent repetition, reduce complexity, and decide now what key idea you want to be known for to create a powerful, repeatable brand message.

What if the key to everything you want in your business (higher prices, better clients, a constant waitlist, and effortless lead generation) is actually much simpler than you think? In this episode, I break down the exact "Category of One" architecture that takes you out of the crowded, price-competing marketplace and positions you as a world class specialist. If you have been feeling the frustration of shouting into the social media void or trying to split yourself between three different business ideas, this is your exit ramp from that permanent state of limbo. By the end of this episode, you will discover: The Slipstream Effect: How to align your marketing, sales, and delivery so they fuel each other automatically, making your business light to run but highly profitable. The 5-Pillar Architecture: The precise way to lock in one urgent problem, one ideal audience, one proprietary methodology, one clear offer, and one high conviction message. The Certainty Path: Why clients do not just buy outcomes, they buy the certainty of a visible path. Learn how to build your own IP so you never compete on price again. The "Limbo" Cure: How to overcome the fear of closing doors so you can create the compounding momentum that funds your biggest future goals. Stop playing a broad, exhausting game that yields zero impact. Tune in to learn how to dial in your focus, build massive trust before clients ever jump on a call, and build a business that works for you.

Most people know they should post more content, share more opinions and put themselves out there more online, but they stop themselves because they are worried about what other people might think. In this episode, I recorded a podcast publicly on Miami Beach because I wanted to challenge that fear in myself too. It felt awkward. It felt uncomfortable. But it reminded me how often we let random people influence our behaviour, even when those people will never affect our life or business. I talk about: Why posting content feels uncomfortable at first Why people hesitate to share their opinions online Why fear of judgement slows down growth How confidence is built through repetition Why visibility matters if you want opportunities Why most people are thinking about themselves, not you If you keep second-guessing yourself before posting, recording videos or sharing your ideas online, this episode will help you understand why.

I believe experts and service businesses grow faster when they focus on building deep trust with a smaller number of the right people. In this episode, I break down how high-value, low-volume businesses create stronger demand, attract better-fit clients, and build more sustainable growth online. We also explore: • Why a smaller audience can create bigger business results • How focused positioning makes you easier to trust and remember • Why reputation compounds faster than attention • How experts build demand differently from creators • Why solving one valuable problem changes everything If you want to build a business around expertise, authority, and real client demand, this episode will help you think differently about growth online.

I spent years stuck in feast and famine. One good month gave me hope. The next month wiped it out. Everything depended on me chasing business, closing quickly, and solving short term pressure. Then I realised the problem. I had not built the infrastructure that created consistent demand. In this episode, I break down the exact social selling system I used to become known for one specific problem, attract inbound leads, and get clients lining up to work with me. I walk through the five parts that changed everything for me: expert positioning, pre-selling presence, demand creating content, intent bridges, and conversion systems. I explain how I used my content and online presence to build trust before calls happened, how I turned attention into buying intent, and how I built a repeatable system that consistently converts qualified leads into clients. If you want more inbound leads, stronger positioning, and a business that attracts the right clients consistently, this episode will help you rethink how social selling actually works. Follow me on Instagram: https://www.instagram.com/socialsellingdean/ Follow me on LinkedIn: https://www.linkedin.com/in/socialsellingdean/ Sign up for my newsletter: https://www.deanseddon.io  

You're in your 40s or 50s and watching 20-somethings dominate social media. You don't have the energy for dance videos. You don't want to chase followers. You want clients, on your terms, at the rates you set. This episode shows you how to do that. Here's what you'll take away: Why social media is now interest media, and what that shift means for winning clients How to use depth and experience as advantages most younger creators do not have Why 20 clients a year beats 20,000 followers, and how to design your business around that The alignment between interest, audience, and offer that produces consistent pipeline The three levers Dean uses to bring in clients without chasing virality The proximity principle that turns small audiences into buyers If you want predictable pipeline without performing for strangers, this episode gives you the model. Listen if you want growth on your terms, with the clients you actually want to work with.

I made a $1.3 million marketing mistake and it cost me $68,000 in losses before I worked out what had gone wrong. In this episode I share exactly how it happened, what I did to fix it, and the lesson every business owner needs to hear. I switched off the LinkedIn Lives and webinars I was running every week because the data made them look unprofitable. A few months later I was looking at a $50,000 loss one month, an $18,000 loss the next, and wondering if my business was over. When I went back through the numbers properly, I discovered 70% of my new clients had come from those events, and most had registered for at least two before buying. Each one had been worth $27,000 to my business. I walk you through how I tracked the real source of every sale, why my CRM was telling me the wrong story, and the 30 day lag that catches most business owners out. I share my always be marketing principle, the bucket theory of pipeline, and why social selling builds value long after the activity itself. If you run a business, lead a sales team, or rely on social selling to fill pipeline, this one is for you. Article here:  https://www.deanseddon.io/blog/i-turned-off-a-1-3m-tap-and-it-cost-me-80k

If you're winning referrals but losing organic leads, the sales call is where the deal is going wrong. Most business owners run the same call for both. Referrals already trust you, so the call is easy. Organic leads turn up curious, and you have to show the value on the call itself. Most business owners don't know how to do that. They describe and explain their service, when they should be showing the prospect what their life looks like once the problem is solved. Listen to this episode and you'll know: Why your best leads keep saying "let me think about it" What to ask in the first five minutes that changes the whole call How to create urgency without pressure tactics Why pitching your full service kills the deal The shift that turns curious leads into paying clients If you've ever come off a call sure they were going to buy, then watched them ghost you, this episode tells you what went wrong and how to fix it.

In 14 years of coaching over 500 clients, I’ve seen one foundational mistake stall more businesses than any bad tactic: the "Upstream" message failure. Many people dive into social selling thinking they need a secret strategy, but they’re missing the core hook that actually makes a prospect stop scrolling. In this episode, you’ll learn why your current outreach is likely being ignored and how to fix your "Upstream" message so your relevance is immediate. I’m breaking down the four-second value prop—the skill of communicating what’s in it for your client in just 12 words. You will discover why selling the "process" or being "cryptic" is costing you leads, and why narrowing your focus to one specific problem is the only way to cut through the noise. If you want to stop being ignored on LinkedIn and start turning profile views into actual conversations, you need to master this principle. Learn how to nail the message that makes every other social selling tactic you use more effective.

I reveal how my podcast makes me $8,000 a month without sponsorships, brand deals, or on-air product pitches. I explain why I almost did not start it, the freelancer who pushed me to do it, and what three years of consistent publishing has taught me about building trust at scale. You will learn: Why niche podcasts convert better than broad ones The real reason most podcasts fail inside six months How I repurpose one recording into clips, blogs, and social posts Why buyers need multiple exposures before they buy anything high value The exact kit, software, and distribution setup I use My APE method for content: Angle, Perspective, Experience If you want to build a long-term asset that fills your pipeline and wins clients, start here.

My first business failed because I never decided who I was selling to. I tried different offers, different tactics, different marketing. None of it worked. I ran out of clients, ran out of money and moved back in with my parents. When I built my second business around one specific customer, Christian organisations needing print, I sold it. When I applied the same thinking to Maverrik, I scaled it to $2 million. In this episode I walk you through: How to choose your best fit customer using your past clients and experience How to validate they actually have the problem you solve using Reddit and Answer the Public How to find them online in enough volume to build a real pipeline If your marketing isn't working, it usually traces back to this one thing. This episode shows you how to sort it out.

Everyone is telling you AI will transform your business. 95% of AI projects deliver no value. The outreach it generates is spotted a mile away. And the tools you're paying for are losing money just to keep you subscribed. In this episode I give you my honest take on AI after testing tools, watching the hype, and deciding where I'm actually placing my bets. You'll hear: Why AI is the average of the internet and what that means for you The outreach patterns that are killing people's reputations right now Why the AI business model is broken and what happens next The two types of people AI will sort out, and which one you want to be Where the real opportunity sits as AI adoption grows This is not an anti-AI rant. I use it every day. But if you're making business decisions based on what you see in the feed, you need to hear this first.

I published a book in 2024 with Wiley. It got into Waterstones and Barnes and Noble. It didn't become a bestseller. My book: https://amzn.eu/d/09IOKbLt Here's what I got wrong, and what you need to know before you create a book, course, or any low-ticket product you're planning to sell. In this episode I cover: Why the cover, title, and back description do more selling than you think The cold audience problem most authors never consider Why organic social will not save a low-ticket product launch When to sell a book and when to give it away free The one strategy that makes a short book work harder than a full one If you're thinking about writing a book, launching a course, or selling anything at volume, this episode will save you a serious amount of time, money, and frustration.

If your pipeline is empty and you don't know where to start, this episode gives you three things you can do this week to change that. Most business owners live on referrals until they dry up. Then they panic. Set massive outbound targets. Hate every minute of it. Get nothing back. Quit within a fortnight. Paul Owen knows this pattern well. He was broke at 32. Earning £8k a year doing data entry. £30k in credit card debt. Sleeping on a mate's bedroom floor. Three years after getting his first sales job, he was debt free and building the business he runs today, training sales teams across the world. In this episode, Paul shares the three things he tells every business owner who needs to fill their pipeline now. Why the first step has nothing to do with picking up the phone. The weekly number that makes outbound feel doable instead of draining. And why most people never build the one thing that takes someone from "sounds interesting" to "here's my money."

I was crippled by content creation for years. Staring at blank pages. Searching for something original that nobody had ever said before. It nearly stopped me putting anything out there at all. Then I cracked it. Three frameworks that give me hundreds of ideas from a handful of topics. In this episode I'm sharing my APE framework, the TASTE formula, and how I split content into attract, nurture and convert so every post has a purpose. The same system I use with my clients at Salesforce, Microsoft and Citibank. You'll never stare at a blank page again. Hit play.

Response rates on cold outreach have dropped to 0.02%. Sales teams are sending 70% more messages than ever. And results are getting worse, not better. In this episode, I break down why the "more volume" approach to sales outreach has hit a wall, and share what's filling pipeline right now instead. You'll hear: Why your prospects spot automated outreach instantly, even when it mentions their name, company and latest LinkedIn post The real numbers: how 5 ultra human outreaches are outperforming thousands of automated messages How one of my clients hit a 30% response rate by going one to one Why salespeople who rely on automation are putting their careers at risk The simple maths behind booking 3 meetings a day in 90 minutes What driverless taxis in Phoenix taught me about the future of sales roles If you're a salesperson, sales leader or business owner who feels like outreach is getting harder, this episode explains why and gives you the fix.

Most LinkedIn creators think more followers and more engagement equals more money. It doesn't. In this episode I walk through the full maths behind my $1M year on LinkedIn, including my offer stack, the four client paths I run every week, and why I only need 20 clients and 60 meetings to hit my number.

I sat down with Kris Ward who went from working 16 hour days to six, and built a business that runs without her.   She was pulled away from her business for two years to care for her husband during his cancer journey. When she returned, her clients had no idea she'd been gone.   That's when she realised what she'd built was different.   One of her clients quadrupled her income while cutting her hours after her cortisol levels had got so high she needed medication.    Within a year, that same client took a month off in Costa Rica with no WiFi and her VA ran the business without her.   In this episode, you'll learn why your to-do list is draining you even when you're not working.    Why writing instructions for your VA gets you lost and what to do instead.   The hidden problems with VA agencies that nobody tells you about.   Why are you doing 10 dollar tasks when you should be doing 1000 dollar work.   And the simple screen recording method that works better than any 52 page manual.   If you've ever thought it's quicker to just do it myself, this conversation will change how you think about getting help.

Discover why most LinkedIn marketing and B2B sales outreach fails - and how to fix it. In this episode, we break down the #1 mistake consultants, coaches, and B2B professionals make: talking about root causes instead of observable problems their buyers actually see. Learn why expertise can hurt your marketing, how to craft messaging that resonates, why going niche beats staying broad, and the difference between treating symptoms vs. solving problems in your sales approach. We discuss why experts overthink their messaging to death, the vital difference between observable problems and root causes (the "burnout vs. overworked" example that transformed my coaching), and why 22-year-olds with basic knowledge often outmarket 20-year veterans.

In this episode, I sit down with Steve Radford to unpack what selling actually looks like in the real world - especially when you’re early in your sales career, hate cold calling, or feel uncomfortable “being salesy”. Steve has spent years building sales apprenticeships and training teams, and this conversation goes deep into the mindset shifts that make selling feel more human and far more effective. We talk honestly about why so many people fear contacting prospects, why discovery calls feel overwhelming, and how sales models can sometimes get in the way of genuine conversations. Steve explains why sales isn’t about persuasion or pressure, but about helping people make informed decisions - and how reframing selling this way changes everything from cold outreach to closing deals. We also explore conversational selling in practice: how to prepare without over-preparing, how to know when you’ve uncovered the real problem (not just the surface one), and why talking too early about your solution is one of the most common mistakes - even for experienced salespeople. Steve shares practical ways to simplify questioning, stay present in conversations, and build trust without trying to “perform”. Beyond technique, we get into how AI is reshaping sales roles, why bad SDRs are at risk, and what actually makes a salesperson valuable in a world full of automation. We finish by discussing why sales is becoming more complex - not less - and why human judgement, curiosity, and empathy are the skills that will future-proof your career. If you’re in sales, running a business, or simply trying to get more comfortable selling yourself and your ideas, this episode will change how you think about selling.

In this episode, I sit down with James to talk about the realities of running a small business when margins are tight and costs keep creeping up. If you’re a business owner or solopreneur, this conversation is all about protecting your profitability without feeling like you’re constantly firefighting. We dig into where profits are often lost without anyone really noticing — things like insurance, mobile contracts, waste, subscriptions, and supplier price increases that start to feel “normal” in an inflationary market. James explains why many of us have become numb to rising costs, and why that mindset can seriously damage the bottom line. One of the key points we explore is that just because prices are going up everywhere, it doesn’t mean you should stop challenging them. We also talk about why the businesses that save the most money aren’t usually the ones in trouble. They’re the calm, well-run companies that regularly review their costs and look for small, meaningful improvements before problems appear. James shares how specialist benchmarking and expert insight can quickly show whether you’re paying a fair price or overpaying without realising it. Beyond costs, we get into the mindset shift from employee to business owner — especially the uncomfortable move into sales and putting yourself out there. I share my own experience with LinkedIn, webinars, and content, and how focusing on being genuinely useful, rather than salesy, changed everything. We wrap up with an honest discussion about AI, what it can realistically help with today, and why human judgement still matters more than ever.

I’ve always said that increased competition is basically a tax you pay for not being unique enough. If you feel like you’re constantly shouting into a void or defending your prices to people who don't "get" your value, it’s time to stop playing the mass-market game. In this episode, I’m sharing my framework for building a Micro-Monopoly. This isn’t about being the next Amazon; it’s about becoming a "Category of One" in your own corner of the market. I’m breaking down why the "bigger is better" mindset is a trap that kills margins, and how shrinking your target audience can actually be the fastest way to grow your revenue. What I’m diving into today: My "Big Fish, Small Pond" Strategy: Why I’d rather own a market of 2,000 people than get lost in a market of 2 million. The Competition Tax: How to stop paying it by embracing your "uncopyable" uniqueness. The Ultra-Human Moat: My take on why being high-touch and specialized is your best defence against the AI revolution. The Rolex Lesson: Why I use pricing as a filter to attract the right clients and protect my time. If you’re a coach, consultant, or small business owner tired of being treated like a commodity, this episode is your roadmap to standing alone and charging what you're worth.

How do you grow an online coaching business when referrals run out? In this video, Dean explains how to grow an online coaching business from scratch using clear, practical steps. No funnels, no ads, no hype. You will learn: How to grow an online coaching business by picking one clear problem Why most coaches struggle to stand out online How to build an offer people actually understand and buy How to find the right audience (and where to find them) How to create a message that feels like it is “talking to me” A simple system to get leads, calls, and clients consistently This video is for coaches who want to grow an online coaching business without over-complicated marketing, paid ads, or pretending to be someone they are not. If you are asking how to grow an online coaching business sustainably, this video gives you the foundations that actually matter.

We’re in a trust recession. Buyers aren’t cynical, but they are cautious. Big promises feel cheap. Engagement can be faked. Testimonials can be bought. Even five-star reviews raise suspicion. So how do you win clients when people don’t trust what they see anymore? In this episode, I break down what’s really killing trust online - and what actually rebuilds it in 2025 and beyond. We talk about why confidence no longer converts, why “just book a call” repels the right buyers, and how consistency, relevance, and restraint now matter more than persuasion. You’ll learn: Why trust is no longer created in a single post or conversation How to build credibility without over-explaining or sounding desperate The 11-touchpoint reality every expert must understand Why being specific beats being broad every single time How small “breadcrumbs” outperform big claims Why trying to convince people quietly destroys trust If you sell your experience, expertise, or know-how - and you’re tired of competing with people who look louder but aren’t better - this episode will change how you show up.

If referrals keep you afloat but nothing outside referrals converts, there is a single blind-spot creating that pattern. In this episode, you’ll see where that blind-spot hides in your copy, your positioning and even how you speak about what you do. It explains why smart buyers don’t enquire, why peers engage more than prospects, and why your process—no matter how strong—never converts. The odd thing is that referrals disguise this weakness, so you think you have clarity when you don’t. Once you spot it, you’ll notice how it affects the quality of leads, the price people accept and the confidence buyers have in you. You’ll see it clearly, but you won’t unsee it. Tune in and you’ll realise exactly what has been holding you back when you’re not being recommended.

Everyone’s noticing the same thing on LinkedIn right now: Their posts stall. Their reach drops. Their feed shows the same recycled stuff for days. This isn’t just an algorithm story. It’s a content story. In this episode, I break down why some posts now spread and others die, why random topics kill your visibility, and why your visuals matter far more than you think. You’ll see how LinkedIn is rewarding experts who stay on-topic, use clear visuals, and stick to a simple mix of attract, nurture, and convert posts. By the end, you’ll know exactly why your content dropped off—and what your posts need to cut through again.

Most experts think no-shows happen because people are flaky. But that’s not the real reason. In this episode, I break down what’s actually going on when someone books a call, blocks out time… and still never turns up. You’ll see why this keeps happening, what it really says about your leads, and the unseen factors that decide whether someone shows up or disappears. By the end, you’ll look at your calendar in a completely different way.

Take the quiz: https://www.5pathstogettingclients.co.uk/quiz I’m asked all the time how to make your first 100K on LinkedIn and most people are shocked when I tell them the real reason they’ve been stuck. In this episode, I walk you through a completely different way to think about LinkedIn, why the usual advice keeps you spinning your wheels, and the simple shifts that unlock predictable revenue without living on the platform. If you’ve been posting endlessly, overthinking the algorithm or feeling like LinkedIn just isn’t clicking for you, this will change how you see everything. Hit play and let’s get you moving toward that first 100K.

In this episode, I dive into one of the biggest challenges experts face when they leave corporate life: turning all that deep experience into a clear, sellable offer. In a job, your expertise sits neatly inside a role. When you go solo, that structure disappears. Suddenly you’re holding a huge basket of skills with no container. My goal here is to help you build that container so people instantly “get” what you do. I break everything down to one simple truth: people buy what they want, not what they “should” want. If your offer is built around what you think they need, you’ll always have to work harder. Instead, I show you how to anchor your offer to one specific problem your market is already motivated to solve and one outcome they actively desire. From there, we shape your expertise into a sellable package using four parts: The problem you solve The outcome you deliver The process you use The milestones (the mini wins) along the way Those milestones matter because they give buyers confidence. They can see how your steps translate into real progress, rather than vague promises. I also talk about how to market and sell this offer without becoming a full-time content creator. You need flow: awareness, trust, and conversion. Social media builds awareness and trust. Systems like newsletters and webinars handle the conversion so you’re not glued to LinkedIn all day. And finally, we tackle the emotional side – choosing a niche. It can feel limiting, almost like you’re shrinking your potential. But in reality, focusing on a small slice of the market is what creates stability, profitability, and momentum. Once you own that slice, you can take on the rest. This episode is all about making your expertise easy to buy so you can spend more time doing what you’re brilliant at.

In this episode, I dig into the 15 practical reasons sales calls fall apart for coaches and experts. If your calls feel messy, you lose control, or you come off a call wondering what went wrong, you’ll hear exactly why it happens. Most coaches don’t struggle because they lack skill. They struggle because the call slips out of their hands early. The prospect talks too much, the conversation drifts, the value gets lost, and by the time the price comes up, the call is already weak. If you’ve ever had a call where the person said, “Let me think about it,” this will make sense of it. Here are the 15 issues I cover: No agenda Not leading the call Talking about your work too early Not learning enough about the person Weak diagnosis Slipping into coaching Trying to prove value Using jargon Labelling their problem Avoiding money talk Saving the price for the end Not tying the price to a real problem Skipping objections Taking rejection personally Poor or missing follow-up I show how these mistakes create confusion, weaken trust, and make the prospect drift instead of deciding. If you want calls that feel cleaner, clearer, and more controlled, this episode gives you the pressure points you need to fix.      

Most coaches never get enough clients. In this podcast, I explain the four core reasons why coaches struggle to grow their business, stay stuck relying on referrals, and often end up going back into corporate. You will learn: • Why lack of clarity on the problem you solve stops clients choosing you • Why trying to serve “everyone” kills demand • Why your message feels vague and gets ignored • Why missing systems for leads, trust and sales keeps you in feast-and-famine If you want a coaching business that is predictable and profitable, this breakdown shows you exactly what is going wrong and how to fix it.

Take the quiz: https://www.5pathstogettingclients.co.uk/quiz Most experts on LinkedIn are doing all the things: posting, networking, running events, yet still not seeing results. The truth is it is not about doing more. It is about doing the right things with clarity and consistency. In this episode, we break down The 5 Ones: one audience, one offer, one clear message, one system, and one year. This framework has helped consultants and service providers grow from inconsistent income to multi six and even seven figures on LinkedIn. If you are ready to simplify, focus, and finally turn LinkedIn into a reliable client engine, this is the roadmap. Next steps you can take... Win clients on LinkedIn in 30-mins per day - Check out the Accelerator My weekly newsletter to grow your business - Check out Signal Ask me any question you have about winning clients - Ask me anything on LinkedIn

Are you struggling to get leads on LinkedIn? You’re not alone. Most professionals think LinkedIn is the problem—but the truth is, it’s usually a business strategy issue, not a platform issue. In this podcast, I break down: 🔹 The REAL reasons why you’re not generating leads on LinkedIn 🔹 Why focusing on problems (not just solutions) attracts more clients 🔹 How to avoid generic, confusing LinkedIn messaging 🔹 Why content alone won’t reliably bring you clients 🔹 The 5 proven paths to winning clients on LinkedIn 🔹 How to build a systematic process that turns connections into clients If you’ve been posting, messaging, and spending hours on LinkedIn with little to no results, this video will give you the clarity and proven strategies you need to finally make LinkedIn your #1 client acquisition channel.   -------- Ready to get leads and clients CONSISTENTLY? Join the Social Selling Accelerator https://www.linkedin.com/smart-links/AQGebA_wEbJbWg ✍️Subscribe to my newsletter: https://signalnewsletter.deanseddon.io/ 💰 7 Day Client System: https://www.deanseddon.io/7-day-client-system   -------- 🔗 Connect with my on socials: ➡️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://www.linkedin.com/in/therealdeandean ➡️ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://www.instagram.com/therealdeandean  

Is AI about to wipe out whole sales roles… or is it the biggest career opportunity in decades? In this unfiltered part-two conversation with Christine Norton, GTM at Global Big 4. We dive into how the sales game has radically shifted since we last spoke — from the death (or evolution) of the SDR, to the rise of ‘Agents as a Service,’ to why your forecast meetings might disappear overnight. We explore how AI is creating fiercer competition, forcing sellers to think like consultants, and making deep discovery and big-picture thinking more valuable than ever. Plus, the one skill every salesperson must master now to stay relevant in a world where buyers are more informed, more impatient, and less tolerant of fluff than ever before.

In this episode, I break down exactly what's changed with the LinkedIn algorithm in 2025, why so many of us have seen a sudden drop in views, and what you need to do to stay relevant and effective on the platform. I’ll share: Why impressions have plummeted—even on great content How LinkedIn now prioritizes relevance, relationships, and real conversations The shift away from recency and how posts now have a much longer shelf life Why sticking to your core topics is more important than ever How LinkedIn is cracking down on engagement pods, spammy comments, and surface-level tactics What metrics actually matter now—like profile views, DMs, and link clicks This update is a big shift, but it's not all bad news. In fact, I believe this is a huge opportunity—especially if you’re a coach, consultant, or B2B service provider. If you focus on building a targeted audience, sharing evergreen content, and creating real engagement, LinkedIn can still be your best client-generating platform. If you're feeling frustrated or confused about what’s working now, this episode will help you cut through the noise and make LinkedIn work for you again.

You’ve got the skills. The offer’s solid. You’re posting like a content machine. So… why does it feel like you're shouting into the void while others—less experienced, less ethical, less you—have people lining up to work with them? In this episode, Dean lifts the lid on the real reason your inbox isn’t flooded with inbound leads. It’s not your pricing. It’s not the algorithm. It’s not that you need another bloody lead magnet. It’s your positioning. Your message. And—most importantly—the gap you haven’t exposed between what your audience wants… and what they’re settling for. You’ll learn: The 3 demand triggers that get people pre-sold before they ever speak to you Why logic doesn’t drive action—but emotional contrast does How to build a message that makes your audience feel their current state is intolerable The quiet power of creating exclusivity (without faking scarcity) And the one mindset shift that will stop you posting content for content’s sake—and start turning your visibility into demand This isn’t another “be consistent and show value” fluff-fest. It’s a direct line to what actually creates desire and makes people chase you, not the other way round. If you’re tired of being overlooked by people you know you could help, this one’s going to sting in the best way. Hit play. Get uncomfortable. And then get in demand.

Are you pouring hours into social media and seeing zero real money back? I get it, because so many people are falling for the biggest scam on LinkedIn and social media: this idea that just creating "content" is going to make you rich. I'm going to show you exactly why 95% of content creators are struggling, and then reveal how of business owners are actually crushing it by using what I call the "demand creator" model. Stop wasting your time chasing likes, and let me give you the proven strategy to turn even a small, targeted audience into high-paying clients.