Ep 103 | Why Your Franchise's Social Media Gets 4 Views — And How to Fix It, with Brooke Budke

Most franchise brands are running social media campaigns that get four views a reel — and nobody's asking why.Brooke Budke has spent 13 years fixing exactly that problem. As a Fractional CMO and Founder of Momentum Brands, she's helped scale brands from zero to 400+ units, and she's built her own audience of nearly 10,000 followers without spending a dollar on ads — by doing what most operators won't: showing up authentically, every single day, and giving away her best knowledge for free.In this episode, Brooke breaks down:— Why she deleted 7,000 followers and how it doubled her engagement— The platform strategy that made LinkedIn her number one source of leads— How a quiet consumer shift is disrupting industries that haven't noticed yet— What franchise brands get completely wrong about social media — and what bold ones do instead— Why your personal brand is worth more than your company page will ever beGet the free Streetwise Guide from this episode:We turned Brooke's frameworks into a practical playbook you can use this week.👉 The Streetwise Guide to Building a Brand That Markets Itselfthelocaldispatch.beehiiv.com/p/the-streetwise-guide-to-building-a-brand-that-markets-itselfConnect with Brooke Budke:Website: themomentumbrands.comLinkedIn: linkedin.com/in/brookebudkeInstagram: instagram.com/brookebudkeSubscribe to The Local Dispatch:Operator intelligence delivered weekly — thelocaldispatch.beehiiv.comFollow the Streetwise Podcast:Apple Podcasts · Spotify · Amazon MusicStay humble. Stay hungry. Stay streetwise.