PODCAST · business
The Streetwise Podcast
by Matthew McReynolds
This is the Streetwise Podcast. The official podcast of leveling up your game through franchise ownership, led by Matthew McReynolds. I have been a franchisee and a franchise consultant for almost a decade, I know what goes into the struggle of building a team, scaling a business, & working yourself out of the day to day operations. From professional athletes, franchise experts, & more, each episode takes a deep dive into the failures & triumphs of some of the best individuals in the franchise world & BEYOND to help you get off of ZERO and become the person your dreams need you to be.
Episodes
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Ep 129 | Franchise Real Estate Secrets
Most franchisees are choosing real estate wrong, and it can cost them months, money, and momentum. Carlie Wilmes explains how to spot the difference between flex, office, retail, and medical space before you sign the lease - and why the right broker can save you from a very expensive mistake....
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EP 128 | Faith, Family, and Building Wealth Through Franchise Ownership
Franchising is one of the most misunderstood paths to wealth and Scott Thompson says most people are asking the wrong questions before they buy in. If you want to become a business owner without betting blind, this conversation shows you how to evaluate a franchise like a private equity investor...
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Ep 127 | Building Better Franchise Systems from the Inside
Most franchisees kill their growth potential by overlooking one critical element—culture. Brandon Johnson, a seasoned franchise development pro with 16 years in the food and service industries, reveals how mastering culture, leadership, and a playbook can accelerate your path to owning a…
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Ep 126| Reinventing Home Retail with Smaller, Community-Focused Franchises
Most franchise systems fail to capitalize on the true potential of an integrated, community-driven approach—until now. Ron Taylor, Vice President of Franchise Development at Bed Bath & Beyond, shares an insider look at transforming a retail giant into a neighborhood powerhouse. Discover how Bed...
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Ep 125 | Building Better Franchise Matches
Most franchise professionals overlook an essential missing piece in their vetting process — until now. Dana DiMarino pulls back the curtain on how a revolutionary tech platform is transforming franchise candidate matching, cutting lead time, and drastically reducing burnout for developers and...
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Ep 124 | From Medical Sales to Franchise Success — The Journey of Burnout, Faith, and Reinvention
Most entrepreneurs hit their breakthrough moments after a series of failures—Lance Ingram’s story proves it. From juggling turf business setbacks to finding divine guidance in partnership, he shares how his faith, perseverance, and strategic growth transformed Waterloo Turf into a thriving...
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Ep 123 | Secrets from a Fractional CMO: Building Brands That Sell More Units
Most entrepreneurs overlook a simple yet powerful truth: your mindset directly shapes your business’s success. Halle O’Neill reveals how aligning your personal energy with your professional goals can unlock exponential growth — and why neglecting this might hold you back from your own…
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Ep 122 | From Medical Sales to Franchise Founder: The Real Journey of Risk, Faith, and Resilience
Most entrepreneurs face a gut-wrenching crossroads: to play it safe or to burn the boats and build something bigger. Lance Ingram’s journey from a tentative start in college to leading a thriving franchise empire shows how faith, perseverance, and strategic partnerships can turn failures into...
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Ep 121 | The Surprising Connection Between Family, Faith, and Building a Profitable Business
Most entrepreneurs struggle to balance growth, family, and personal priorities—until they learn the surprising power of strategic boundaries. Michael Reeder, a seasoned CPA and franchise expert, reveals how intentional calendar control, non-negotiables, and leveraging AI can transform your…
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Ep 120 | The 4.0 Franchise Model: Building Businesses That Scale Fast and Sustainably
Most franchise owners struggle with scaling because of mindset and systems—but what if mastering your relationships and understanding your numbers could unlock exponential growth? Rob Lopez, a seasoned franchise executive and owner, shares the behind-the-scenes strategies that helped him go from...
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Ep 119 | The Secret Sauce of Franchise Coaches: Why Numbers, Industry Experience, and Relationship Matter Most
Most entrepreneurs hit their biggest breakthroughs after years of relentless grit — Rob Lopez's journey proves that resilience and community build real success. In this captivating episode, Rob shares how a childhood passion for baseball, combined with military sacrifices and groundbreaking...
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Ep | 118 What Our Mistakes Teach Us About True Leadership
Unlock the truth about entrepreneurship, faith, and impact from an unexpected young leader. Mason Boswell, at just 23, shares how he’s building multiple franchises while staying rooted in purpose and community — all while pursuing his MBA. His journey reveals why real success isn’t about the…
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Ep 117 | Why Most Franchise Companies Fail to Properly Insure Their Operations (And What to Do About It) w/ Wade Millward
Most franchise systems overlook the critical role insurance plays in shielding their brand — until a lawsuit hits. Wade Millward, founder of Rikor, reveals the hidden vulnerabilities lurking in franchise disclosures and operations that could cost millions—and how to build a defensible, risk-proof...
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Ep 116 | The Ripple Effect of your Content Strategy with Brooke Budke
This was the second round with Brooke on The Streetwise Stage. It does not disappoint. Special shout out to Verna for building a leader who constantly builds leaders. Cheers to you.
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Ep 115 | Navigating Time Zones and Taxes: CPA Michael Reeder get Streetwise
Unlock the secrets to building a business with lasting value while living abroad. In this episode, CPA and global nomad Michael Reeder reveals how relocating to Bulgaria transformed his work-life balance, turbocharged his productivity, and opened new streams of income—all without sacrificing...
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Ep 114 | How a Family-Led Business Transformed After COVID into a Franchise Powerhouse
Most franchise founders overlook the one secret that turns a small cabinetry shop into a nationwide powerhouse—without managing a large team or hefty overhead. Diana Simmons, CEO and co-founder of Simply Cabinetry, reveals how their lean, relationship-driven model is redefining success in the…
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Ep 113 | How Facing Hard Decisions Transformed My Business and Relationships
Most entrepreneurs kill their chances of success by rushing into franchise ownership without proper self-awareness or understanding the nuances—Meg Schmitz reveals the behind-the-scenes mindset shifts that turn hesitant prospects into confident owners. In this episode, Meg Schmitz—the franchise...
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Ep 112 | Why Many Franchisees Fail Before They Even Start (And How to Avoid It)
Most entrepreneurs and aspiring franchise owners overlook one critical barrier: getting started. This episode unveils the mindset shift needed to leap into the unknown confidently, featuring insights from seasoned franchising expert John Armstrong. If fear of risk or uncertainty has held you…
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Ep 111 | A Deep Dive into Franchise Investigations - Is the Discovery Process Broken?
Today we are talking to Greg Van Horn, who took a negative experience in franchise ownership and turned it into an opportunity to help other people evaluate franchise opportunities. Tune in to hear how he is looking to change the way the public evaluates and investigates franchise brands. Believe...
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Ep 110 | Lesson's without the Scars - Learn from my Mistakes
In a refreshing twist, Matthew McReynolds takes the hot seat as the interviewee, offering a rare glimpse into his journey in the franchise world. Discover the insights and lessons he's gathered from years of experience, including the mistakes and learning opportunities that have shaped his path....
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Ep 109 | Having Fun with Franchise Funding w/ Allie Galvan
In this engaging episode, Allie Galvan and Matthew McReynolds dive into the intricacies of the franchising world, sharing their personal journeys and professional insights. Allie, a seasoned developer turned funding consultant, opens up about her transition from development to funding…
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Ep 108 | How to leverage your current customer base to scale your Business Growth w/ Justin Mink
In this engaging episode of the Streetwise Podcast, Matthew McReynolds and Justin Mink dive into the intricacies of business growth and personal development. They explore the challenges of stacking businesses, the importance of proactive communication, and the transformative power of frameworks...
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Ep 107 | Chamber of Commerce CEO, Kyle Jacobson gets Streetwise
In this episode, Matthew McReynolds engages with Kyle Jacobson, the new CEO of the Allen Fairview Chamber of Commerce, to explore the profound impact of chambers on personal and business growth. Kyle shares his journey from a summer intern to a CEO, emphasizing the importance of mentorship,...
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Ep 106 | Lessons in Franchising: Wes Barefoot gets Streetwise
In this engaging conversation, Matthew McReynolds and Wes Barefoot discuss the intricacies of franchising, business ownership, and personal experiences in the franchise industry. They explore the challenges and rewards of starting and managing franchises, sharing valuable insights and lessons...
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Ep 105 | Navigating the Franchise Finance Frontier with Austin Black
In this conversation, Matthew McReynolds interviews Austin Black from D. A. Davidson about the intricacies of investment banking in the franchising sector. They discuss the role of founder involvement, challenges in managing franchisee networks, and investment opportunities in non-food franchise...
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Ep 104 | Building your Business from the Ground up - Roberto Gonzalez gets Streetwise
Roberto gives us a ton of value as he explains how starting his business from the ground up has been a struggle, but a journey full of valuable lessons. #business ownership #franchising #mentorship #entrepreneurship #familybusiness
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Ep 103 | Why Your Franchise's Social Media Gets 4 Views — And How to Fix It, with Brooke Budke
Most franchise brands are running social media campaigns that get four views a reel — and nobody's asking why. Brooke Budke has spent 13 years fixing exactly that problem. As a Fractional CMO and Founder of Momentum Brands, she's helped scale brands from zero to 400+ units, and she's built her…
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Ep 102 | Cynthia May, CEO & Founder of beem Light Sauna gets Streetwise
EPISODE 100 --- WOW! We made it!!! This is such a special milestone! I am forever grateful that it is with this special guest. Since the first time I first met Cynthia May I have been impressed with her authenticity and her passion. In this episode Cynthia shares her journey of building a company...
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Ep 101 | Josh Goldberg, Franchise & Sports Attorney gets Streetwise
I am on a mission to know enough to be dangerous on this episode with Josh Goldberg. Take notes! You may learn a thing or two as well. Stay Streetwise!
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Ep 100 | Danielle Bonilla, Franchise Owner of Hallmark Home Care gets Streetwise
Franchise Ownership is never easy. With the right mindset there is no limit to what you can accomplish. This father-daughter combo is one for the books! Stay Streetwise.
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Ep 99 | Chad Tracey + Josh Markland, Co-Founders of 2nd Family get Streetwise
Building a franchise opportunity for aspiring entrepreneurs can add value on multiple levels. Enjoy my conversation with Chad and Josh as they explain their rise into the world of franchising. Stay Streetwise
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Ep 98 | Ron Taylor, Multi-Brand Franchisee gets Streetwise
Loved my conversation with Ron Taylor! There are so many avenues to level up in the franchise space! The opportunities are absolutely endless. Check it out here! Stay Streetwise!
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Ep 97 | Manny Guzman, Director of Franchise Development @ Franchise Fastlane gets Streetwise
Manny Guzman brought the FIRE in this episode of the Streetwise Podcast! Enjoy!
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Ep 96 | Richard (Richie) Huffman, CEO Celebree School gets Streetwise
His friends call him Richie. He is the Founder and CEO of Celebree School! I learned so much from this conversation and so will YOU! ENJOY! Stay Streetwise!
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Ep 95 | Carmelo Marsala, Founder & President of SprayNet
Such a cool franchise concept and an even cooler Franchise Founder! I hope you enjoy my conversation with my man, Carmelo Marsala! Stay Streetwise!
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Ep 94 | EJ McCoy, Pet Waste Millionaire gets Streetwise
Part 3 of my conversation with EJ McCoy, the Co-Founder and CEO of Scoop Soldiers and Chorbie. This time EJ comes over to the Streetwise Stage. ENJOY!
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Ep 93 | Kristopher Stuart, COO of Bloomin' Blinds gets Streetwise
I am a big fan of the entire Stuart family! Kristopher Stuart is no exception here! I had a ton of fun in this conversation. I learned a thing two as well. ENJOY Stay Streetwise!
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Ep 92 | Dennis Schooley, Founder of Schooley Mitchell gets Streetwise
It will never cease to amaze me how much one person can learn from another, simply by asking questions and seeking to understand. I enjoyed my conversation with Dennis Schooley. I am sure you will as well. Stay Streetwise!
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Ep 91 | Building your Business Network + Jason Bardin
Most people get networking WRONG! The goal should be to create relationships that last by adding value long before you expect to get any value in return. Jason Bardin is a master networker and has been a mentor and a friend for years! Enjoy this episode! Stay Streetwise
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Ep 90 | The Streetwise Franchisee meets The Pet Waste Millionaire Part 2
Part Two of my conversation with EJ McCoy! This was also from a podcast interview of me on The Pet Waste Millionaire Podcast! Who new that you could learn so much from a business rival?! Who knew that your rivals might one day become a friend? Stay Streetwise! Check out the video on Youtube!
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Ep 89 | The Streetwise Franchisee meets The Pet Waste Millionaire Part 1
I have to say... I am a big fan of EJ McCoy and his team over at Chorbie and Scoop Soldiers. Family Faith Franchising Overcoming Failure All of that and so much more on our first of the 3 part conversation with EJ McCoy, The Pet Waste Millionaire. This is actually from when I was interviewed on…
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Ep 88 | Chris Pena, Founder of BODY20 gets Streetwise
In this episode I had the pleasure to interview Chris Pena, the founder of BODY20! If you know me, you know I love the workout that BODY20 offers. It's absolutely crazy to think you can get such a great workout in so little time. Chris offers a wealth of value! In this episode we talk: Family...
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Ep 87 | Tushar Mishra, Founder of Delightree gets Streetwise
How to get your franchise locations launched and ready for SUCCESS! In this episode I have the pleasure of talking to Tushar Mishra, the Founder of Delightree! Stay Streetwise
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Ep 86 | Joshua Liggins, Director of Franchising @ Inspire Brands gets Streetwise
Is Joshua Liggins the coolest guy in Franchising!? By the end of this episode I'd bet that he will at least be in your TOP 5!! Stay STREETWISE!
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Ep 85 | Ron Holt, Founder of Pink Zebra Moving gets Streetwise
In this episode I interview Ron Holt, Founder of Pink Zebra Moving. This is such an interesting conversation! Enjoy. Buckle up. Get your popcorn ready. Let's GO!
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Ep 84 | Bob Burg, Hall of Fame Keynote Speaker & Author gets Streetwise
Bob Burg's books have been an absolute staple to my growth as a leader, as a father, as a husband, and definitely as a business owner. It was such an honor to interview him on this episode. Buckle up. Get your popcorn ready. Let's GO!
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Ep 83 | Bennett Maxwell, Chairman of Dirty Dough gets Streetwise
In this episode I interview Bennett Maxwell, the Founder and Chairman of Dirty Dough! Mental Health, Entrepreneurship, Building a Cookie Empire... What more could you ask for? Buckle up. Get your popcorn ready! Let's GO
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Ep 82 | Michelle Poler, Keynote Speaker & Author of Hello Fears gets Streetwise
I am such a HUGE fan of Michelle Poler, Keynote Speaker and Author of the book Hello Fears. It was an honor getting to talk to her and to dive into her mindset around being your true and authentic self. She has such an amazing perspective on failure and learning through taking risks and betting…
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Ep 81 | A Deep Dive into Franchise Due Diligence Mike Rosenthal, Franchise Attorney
Mike Rosenthal is a well-regarded franchise attorney with a strong reputation for his expertise in franchise law. Based in Atlanta, Georgia, he has extensive experience representing both franchisors and franchisees, providing them with day-to-day business counseling, handling franchise…
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Ep 80 | BUYER BEWARE - The Downside of Franchise Ownership
What happens when franchise ownership goes wrong? Everyone gets into entrepreneurship thinking about how it's going to change their life for the better. The fear of failure is usually what keeps the risk averse individuals from ever taking the leap. People within the franchising world will…
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ABOUT THIS SHOW
This is the Streetwise Podcast. The official podcast of leveling up your game through franchise ownership, led by Matthew McReynolds. I have been a franchisee and a franchise consultant for almost a decade, I know what goes into the struggle of building a team, scaling a business, & working yourself out of the day to day operations. From professional athletes, franchise experts, & more, each episode takes a deep dive into the failures & triumphs of some of the best individuals in the franchise world & BEYOND to help you get off of ZERO and become the person your dreams need you to be.
HOSTED BY
Matthew McReynolds
CATEGORIES
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Frequently Asked Questions
How many episodes does The Streetwise Podcast have?
The Streetwise Podcast currently has 124 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Streetwise Podcast about?
This is the Streetwise Podcast. The official podcast of leveling up your game through franchise ownership, led by Matthew McReynolds. I have been a franchisee and a franchise consultant for almost a decade, I know what goes into the struggle of building a team, scaling a business, & working...
How often does The Streetwise Podcast release new episodes?
The Streetwise Podcast publishes regularly with 124 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Streetwise Podcast?
You can listen to The Streetwise Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Streetwise Podcast?
The Streetwise Podcast is created and hosted by Matthew McReynolds.
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