Ep.105-How Rhea Lana Built an Empire

From living room pop-up to 120 locations across 26 states. In this episode of The Seed, host Lisa Resnick talks with Rhea Lana Riner, founder of Rhea Lana’s—a boutique-style, pop-up kids’ consignment franchise built on community, organization, and heart. Rhea Lana shares how she bootstrapped her first sale, scaled through franchising, and created a premium secondhand shopping experience families love. You’ll learn: how to launch with low risk, why systems matter more than hype, what it really takes to franchise, and how to lead through challenges (including a federal legal battle) and come out stronger. Perfect for women entrepreneurs, resale lovers, and anyone curious about sustainable fashion and community-driven business. Want to connect? Schedule a free 30 min discussion: https://calendly.com/dandelion/letsmeet Visit dandelion-inc.com to subscribe to our weekly newsletter and get more inspiring stories from badass women around us.