EP 105: If your personas are too broad, not even AI can save you

Welcome to Instant Expertise: Marketing—where real campaigns meet real AI results.In this episode, Yvette Brown and Shari Nomady share how they helped a client go from broad messaging to targeted social campaigns using AI—but not in the way you think. Before they generated a single post, they used AI to analyze subsegments, clarify buyer beliefs, and plot a messaging map that made personalization at scale possible.🔍 What you’ll learn:• Why vague personas make AI output ineffective• How to identify powerful subsegments using AI• A step-by-step look at building personalized campaigns that convert• How prep work—done right—makes AI worth the investment💡 If your ABM or social strategy isn’t getting the traction you hoped for, this episode is your blueprint for using AI to get focused and get results.📍 Start your AI pilot now: https://xpromos.com/ai💬 Connect with us on LinkedIn: Yvette | Shari👍 Like, comment, and subscribe to stay ahead with practical, AI-powered marketing strategies.Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987Released by: Oleg Mazur https://soundcloud.com/fm_freemusicMusic promoted by https://www.chosic.com/free-music/all/