PODCAST · business
Instant X-Pertise: Marketing
by XPROMOS Marketing Mastery
AI-enabled marketing and business insights from a pair of 35-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
Episodes
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EP 133: AI Fluency Is Not What They’re Selling You
Most AI fluency frameworks explain what you need to learn. None really explain what changes when you actually become fluent. In this episode, Yvette and Shari explore AI fluency as a perceptual shift, not simply a collection of tools, skills, or certifications. They unpack why the real…
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EP 132: We’ve Survived the End of the World Before
AI doomsday messaging doesn’t land on everyone the same way. In this episode, Yvette and Shari explore why lived experience, resilience, and stronger judgment can change how people process alarming AI claims. They unpack the difference between serious attention and chronic destabilization, how...
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EP 131: What Changes When the AI Pressure Lifts
What if AI fluency doesn't feel like knowing more? What if it feels like carrying less? In this episode, Yvette and Shari explore the pressure people are carry around AI, and what begins to change when that pressure starts to lift.
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EP 130: The AI Memo Nobody Got
Many professionals quietly carry the same thought: "I feel like everyone else got a memo I didn't get." In this episode, Yvette and Shari explore why that feeling is so common, how confidence and certainty are often performed in public, and what begins to change when people stop waiting for…
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EP 129: The AI Noise isn’t Random
The AI conversation feels noisy for a reason. When powerful technology collides with an environment optimized for attention, urgency often spreads faster than clarity. In this episode of Instant Expertise Marketing + AI, Yvette and Shari unpack the forces shaping today's AI conversation, why so...
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EP 128: The Unnamed Gap in AI Adoption
Organizations can measure AI access. That doesn’t mean they can measure fluency. In this episode, Yvette and Shari explore the growing gap between visible AI adoption and actual clarity, judgment, and confidence inside organizations. Because many teams are not struggling with access. They’re...
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EP 127: Keep Guessing. Or Learn to See AI Clearly.
You’ve seen the gap. You’ve seen the map. Now comes the real question: How are you going to operate from here? In this episode 127, Yvette and Shari bring the Human AI Value Map series to its final turning point: moving from uncertainty and reaction into clarity and intentional decision-making.
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EP 126; Where Does Your Judgment Actually Create Value?
AI is exposing something most people have never defined: Where their judgment actually creates value. In this episode, Yvette and Shari explore the difference between output and decision-making—and why judgment may be your most valuable asset in the age of AI. If AI has made you question where…
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EP 125: AI Looks Infinite—Until You See the Only Three Ways It Creates Value
AI feels noisy because most people are looking at fragments. In this episode, Yvette and Shari simplify everything: There are only three ways AI creates value: Work Smarter. Learn Faster. See Ahead. Once you see that framework, AI gets clearer fast. Enrollment open for The Human AI Value Map on...
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EP 124: AI Tools Are a Distraction from the Real Question
Most people think they need better AI tools. What they actually need is a better way to evaluate what matters. In Episode 124 of Instant Expertise: Marketing + AI, Yvette Brown and Shari Nomady unpack why tool-switching feels like progress—but often creates more confusion, more outputs, and less...
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EP 123: You Didn’t Fail with AI. You Were Set Up to Misunderstand It
Most people think they stopped using AI because they didn’t stick with it. That’s not what happened. In this episode, we break down the pattern we’re seeing everywhere right now: You try AI, get a result, and then… slowly stop using it. Not because it didn’t work—but because you couldn’t tell if…
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EP 122: You’re Not Behind with AI. You’ve Been Given the Wrong Map
Most people right now feel like they’re behind with AI. But that’s not actually what’s happening. You’re not missing intelligence. You’re not missing effort. You’re missing a way to understand what you’re looking at. Because AI isn’t just changing how work gets done. It’s changing how decisions…
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EP 121: Build AI Decision Confidence Before Visibility Defines You
AI visibility is accelerating. Certainty rarely arrives before commitment. In this episode, Yvette Brown and Shari Nomady unpack why AI decision confidence must be built before decisions become publicly visible. Waiting feels safe. In volatile AI markets, waiting often shifts control outward.…
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EP 120: Tested Clarity in Volatile AI Markets
What many leaders are calling “being behind” on AI is actually something else. It’s uncertainty inside volatility. In this episode, Yvette Brown and Shari Nomady unpack why AI discomfort isn’t about knowledge gaps — it’s about misaligned planning rhythms and untested assumptions. AI is evolving...
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EP 119: The Invisible Weight of AI Decisions
Leaders aren’t confused about AI. They’re carrying the weight of visible decisions. In this episode, Yvette Brown and Shari Nomady explore why AI feels heavier than past technology shifts — not because it’s more complex, but because every decision signals direction. When you approve a vendor,...
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EP 118: What Leaders Are Actually Afraid of Getting Wrong With AI
Most leaders aren’t afraid of AI. They’re afraid of being the case study for getting it wrong. In this episode, Yvette Brown and Shari Nomady unpack the tension leaders rarely name directly: the fear of making a visible decision that doesn’t age well. AI has compressed the timeline between…
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EP 117: Why AI Is a Leadership Problem Before It’s a Technical One
AI decisions aren’t getting harder because the technology is more complex. They’re getting harder because they’re more visible. In this episode, Yvette Brown and Shari Nomady explore why AI has become a leadership problem before it’s a technical one. Vendors overpromise. Models evolve faster than...
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EP 116: AI Collapsed the Gap Between Deciding and Explaining
AI isn’t just changing how work gets done. It’s changing how quickly leaders are expected to decide, and explain those decisions. In this episode, Yvette Brown and Shari Nomady unpack a pattern they’ve seen repeat across multiple technology shifts throughout their careers — from early mobile and...
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EP 115: Why 95% of AI Pilots Fail, and how AI Fluency fixes it.
95% of #AI pilots fail to scale. Not because AI doesn’t work, but because dabbling doesn’t scale. In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady reveal: The 3 biggest killers of AI pilots (stress testing, weak business cases, and lack of fluency) How to anchor AI…
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EP 114: Theia Certification: Why Proving AI Fluency Is the New Cost of Entry
Everyone’s claiming AI fluency. Few can prove it. In this solo episode, I break down why Theia Institute Certification (the first nonprofit-endorsed credential for AI fluency) matters right now. We’ll cover: The rise of false fluency and why dabblers freeze under pressure How Theia Institute’s...
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EP 113: The Two Roads of AI: Dabblers Die. Fluents Flourish.
You’re not overwhelmed. You’re stalled. And the longer you stay at the AI intersection dabbling, testing, delaying, the more likely your brand dies there. In this episode, I break down the psychology behind our “Two Roads” campaign, the villain we named, and the lie keeping most founders stuck....
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EP 112: Bias, BS, and the First Offer: Why You Can’t Blindly Trust AI
If you’re copying and pasting straight from ChatGPT, you might be unknowingly publishing bad data. Or worse, biased messaging. In this episode of Instant Xpertise: Marketing, we unpack one of the most overlooked risks of using AI: accepting its first output without questioning what’s actually…
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EP 111: Why One-Trick AI Tools (Wrappers) Aren’t the Shortcut you Think
AI tools that promise to generate something extraordinary in one click, like the Staples easy button, sound great, until the output reads like it was written by a well-intended robot intern who’s never met your brand.In this episode, Yvette shares her firsthand experience using a podcast-to-blog…
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EP 110: What AI Can’t Do (Yet), And Why That’s Good News for Marketers
Not everything should be automated, and that’s great newsfor marketers. In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the real human skillsthat AI still can’t replicate (yet?) and why those skills are more valuable than ever. You’ll learn the four...
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EP 109: What Even Is an LLM and Why Should You Care as a Marketer?
Let’s be real: You’ve heard the term “LLM” dozens of times, but do you actually know what it means? No shame; most people don’t. In this episode, we explain what a Large Language Model is, why it matters for your role, and how reasoning models like GPT-4o, o3, and o4 are turning AI from a novelty...
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EP 108: Your Boss Wants You to Use AI…But You Don’t Know Where to Start
You smiled and nodded when your boss asked what AI tools you’re using. But inside? Full panic. Don’t worry—we’ve got you. In this episode of Instant Xpertise: Marketing, we unpack what’s really keeping smart marketers stuck when it comes to AI—and share 3 dead-simple steps to get started this…
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EP 107: Tired of AI Garbage Output? Say this instead…
You don’t need another AI tool. You need to learn how to talk to the ones you already have. Most marketers quit on ChatGPT, Gemini, Claude, and others too soon because they get bland, boring output. In this episode of Instant Xpertise: Marketing, wereveal the 3-part formula that instantly…
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EP 106: Burned Out by AI Hype? Let’s Reset.
Drowning in AI hype, tools, and terms like "agentic workflows"? You’re not alone. In this episode, Yvette Brown and Shari Nomady of XPROMOS strip it all back to the basics. No fluff. No fear-mongering. Just straight talk on how AI can give you your time back, starting today. They’ll show you how...
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EP 105: If your personas are too broad, not even AI can save you
Welcome to Instant Expertise: Marketing—where real campaigns meet real AI results. In this episode, Yvette Brown and Shari Nomady share how they helped a client go from broad messaging to targeted social campaigns using AI—but not in the way you think. Before they generated a single post, they…
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EP 104: AI Productivity Proof: can 776 P&G Employees be Wrong?
What do you get when Harvard Business School, Wharton’s Ethan Mollick, and 776 Procter & Gamble professionals team up to test the real-world power of generative AI? The kind of data-backed proof that finally silences the skeptics. In this episode of Instant Expertise: Marketing, Yvette Brown and...
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EP 103: AI Pushback: Protecting State Secrets?
Worried about AI and data security? You’re not alone. But let’s get real: how much of your daily work actually needs MI6-level protection? Sure, trade secrets like the Coca-Cola formula need to stay locked down. But what about competitive research, biz dev emails, or brainstorming sessions? The...
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EP 102: Using Jerry Macguire Vibes to Rethink Your AI Relationship
You know that moment in Jerry Maguire when Tom Cruise is pleading, “Help me help you?” That’s exactly how we need to be thinking about AI. If AI isn’t giving you the results you want, it’s not the tech, it’s how you’re using it. Almost no one yet realizes that AI works best when you let it guide...
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EP 101: From Static to Dynamic: Interactive Lead Magnets in 1/10 the time with AI
Discover how to transform static lead magnets into interactive experiences that captivate your audience and boost response rates, all with the help of an off-the-shelf AI LLM. In this episode, Yvette and Shari share EXACTLY how they used ChatGPT to create a personalized quiz (from idea to HTML)…
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EP 100: How to Use AI to Uncover Needle-Moving Demand Gen KPIs
Welcome to the finale of XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in...
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Ep 99: 64 KPIs for Sales Leaders to Crush with AI
Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time....
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EP 98: How Marketers use AI to Generate Quality Social Posts in Minutes
Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time....
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EP 97: How Sales Teams Can Personalize Messaging at Scale with AI
Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time....
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EP 96: 64 Ways for Brand Managers to use AI to 2x Productivity
Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time....
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EP 95: 64 Ways for SDRs to Use AI to 2x Productivity
Welcome to part 3 of XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half...
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EP 94: 64 Ways for CMOs to use AI to 2x Productivity
Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time....
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EP 93: 64 Ways for Sales Leaders to use AI to 2x Productivity
Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time....
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EP 92: AI and the Build-A-Bear Epiphany
In Episode 92 of Instant Expertise: Marketing, Yvette Brown and Shari Nomady reveal their unique perspective in the form of the "Build-A-Bear Epiphany" about AI's untapped potential. Forget the noise and hype—discover why upskilling on AI is more urgent than ever and how it could be your key to...
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EP 91: Results may vary: Why & how our AI use cases are entirely different (and yours should be too)
As we continue our mission to upskill people on using AI, we often hear, "what does it DO?" The answer is "it depends." In this episode of Instant Expertise: Marketing, we explain why everyone's AI use cases are different as we share three ways we use it regularly to get back valuable time and...
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EP 90: It’s not your AI model, it’s what you do with it.
When the Gen AI market is cluttered with overpromising tool providers, prompt slingers, and sensational media headlines, it’s easy to miss the fundamental truth about how AI is changing what we do everyday. In reality, we’ve already reached the AI Productivity Tipping Point without most realizing...
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EP 89: Is "Wait and See" the Right Move with Gen AI?
Jumping in too early on any innovation is fraught with risk. So what about generative AI? In this episode of Instant X-pertise: Marketing, XPROMOS’ Co-Founders Shari Nomady and Yvette Brown break down the adoption risks of GAI within the context of the Trend Model and explore the pros and cons of...
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EP 88: How to Build Your AI Foundation with Intention to Drive ROI
“We are all using AI for some tasks, but no one is using it intentionally and purposefully,” lamented a client recently. You can drive ROI and 1000X productivity gains when you have a foundational understanding of how to make that happen. Listen in as XPROMOS Co-Founders Shari and Yvette reveal...
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EP 87: AI-- Skill Up or Give Up? Is This For Real?
Welcome to Episode 87 of Instant Expertise: Marketing! This week, we tackle the crucial question of how crucial is it for knowledge workers to skill up on AI. Spoiler alert: Yvette Brown and Shari Nomady, co-founders of XPROMOS, reveal why now is the moment to embrace AI. With Yvette's visionary...
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EP 86: Summarizing AI Today: Terrifying and Exhilarating
AI is everywhere, and the hype is real. From small pilot programs to everyday tools, AI is transforming the way we work and live. Yet, too many professionals, especially knowledge workers, are only dabbling when they should be diving in. Join Yvette Brown and Shari Nomady, co-founders of XPROMOS,...
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EP 85: AI Expertise from Detective Liz Danvers
Discover how Jodie Foster's enigmatic character Liz Danvers can shed light on marketing AI, even from the Alaskan Night Country. You won't want to miss today's insights as Shari and Yvette share their Top 10 tips to jumpstart your generative AI efforts. If you’d like some more guidance on AI...
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EP 84: Myth-Busted: The Unexpected Impact of Short-Term Tactics on Brand Identity
Today we’re tackling an age-old marketing controversy. For years, the consensus has been that short-term marketing tactics are a quick fix that erodes the very essence of a brand's identity. But what if everything we've been told is only half the story? Join us as we unravel the myths and...
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ABOUT THIS SHOW
AI-enabled marketing and business insights from a pair of 35-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
HOSTED BY
XPROMOS Marketing Mastery
CATEGORIES
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Frequently Asked Questions
How many episodes does Instant X-Pertise: Marketing have?
Instant X-Pertise: Marketing currently has 122 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Instant X-Pertise: Marketing about?
AI-enabled marketing and business insights from a pair of 35-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
How often does Instant X-Pertise: Marketing release new episodes?
Instant X-Pertise: Marketing publishes regularly with 122 episodes available. Check the episode list for the typical release schedule.
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You can listen to Instant X-Pertise: Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Instant X-Pertise: Marketing?
Instant X-Pertise: Marketing is created and hosted by XPROMOS Marketing Mastery.
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