Ep 106 | 7 Industry Experts Share Event Marketing Must-Dos in 2024

Event marketing is evolving, and so are the strategies that drive its success. In this episode, recorded live from Event Marketing Congress 2024, we bring you a series of interviews with top industry professionals who offer fresh perspectives on making events more sustainable, efficient, and impactful.In this compilation, you’ll learn:✅ Hannah Parsley on crafting eco-friendly events without losing attendee engagement.✅ Greg Beach on how agencies can enhance their collaboration with corporate event teams.✅ Minal Shah on using Salesforce’s V2MOM to align your event strategy with business goals.✅ Drew Bush on building client trust when managing event budgets.✅ Sarah Atchley on cultivating meaningful relationships within the event industry.✅ Dia Kelly on effective expense tracking and budget management.✅ Cindy Philips on the role of customer advisory boards in driving event success.Whether you're managing a massive trade show or a small corporate event, this episode will provide you with actionable tips and strategies to help you deliver memorable and results-driven events. Don’t miss this essential guide to elevating your event marketing!Connect With ThemHannah Parsley: https://www.linkedin.com/in/hannahparsley/ Greg Beach: https://www.linkedin.com/in/glbeach13/ Minal Shah: https://www.linkedin.com/in/minaldshah/ Drew Bush: https://www.linkedin.com/in/drewbush/ Sarah Atchley: https://www.linkedin.com/in/sarah-atchley/ Dia Kelly: https://www.linkedin.com/in/dia-stokes-kelly/ Cindy Philips: https://www.linkedin.com/in/cindypphillips/ Connect With MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined